Dale King
Dale King is the owner of GuruKnowledge.org - The Ultimate Internet Marketing Resource!
Articles by Dale King
September 27, 2008
If Tiger Woods offered to give you free golf lessons would you accept? Of course you would. Who wouldn't take free golf lessons from the world's greatest golfer?
And if Warren Buffett offered you free investment advice would you listen? Again, of course you would. Who wouldn't listen to the world...
July 16, 2008
"Because .ME is about YOU! .ME has incredible potential for Internet users world-wide. Think about it, with a .ME domain, the Internet will, quite simply, be all about YOU. For the first time in Internet history, domain names are essentially personal.
June 26, 2008
Nearly every day I get an e-mail from one of my readers asking me if it's really possible for ordinary people without any special skills or education to make good money online. The answer is an emphatic YES!
June 22, 2008
Okay, you have a product you want to sell. Like most people who go into business, you really haven't taken the time to educate yourself on proper advertising methods. Why? Because it just didn't seem important.
June 20, 2008
One of the questions I'm asked almost daily by my readers is how long does it take for Google to assign PageRank. If you've ever wondered the same thing, here's the answer to that question:
March 30, 2008
In the early days of the World Wide Web, banner ads were the most popular and reliable revenue generators for marketers, webmasters and advertising companies alike. They were everywhere. However, in the wake of the dot-com crash and market saturation, prices paid for banner advertising click-thru's...
March 23, 2008
When it came to my business, I was a "mad marketer!" People close to me said I was obsessed, and they worried about my physical and mental well-being. I soon came to realize that everyone was right. I was obsessed with being successful.
January 15, 2008
Many marketers have a difficult time discerning the difference between features and benefits, but there is difference. Features are characteristics that physically describe your product or service. Benefits describe how your product or service will actually help the customer solve his or her problem...
January 08, 2008
In the music industry, a "one-hit wonder" is an artist generally known for having only one hit single, who eventually fades into oblivion.
If you own a business, the last thing you want to be is a one hit wonder, or else you'll eventually fade into oblivion also. In other words, when you have a "...
December 06, 2007
''Twas the night before Christmas. He lived all alone,
in a one bedroom house made of plaster and stone.
I had come down the chimney with presents to give,
and to find out just who in this home did live.
I looked all about,. A strange sight I did see,
No tinsel, no presents, not ...
December 04, 2007
While browsing through a popular business opportunity magazine the other day, I noticed that one of the all-time classic scams seems to be as popular as ever. I'm talking about stuffing envelopes for money, of course.
I'm sure you've seen the ads where the companies claim they will pay you a dol...
August 20, 2007
If I were building a new website today, considering the problems that DMOZ is having, I would bite the bullet and pay Yahoo $299 annually for a listing in its paid directory. In fact, that's exactly what I plan on doing with my next website. Here are 6 reasons why:
1. The Yahoo Directory is the m...
July 24, 2007
Despite what you may have heard, advertising doesn't necessarily have to be expensive. In this article, I'm going to give you eight low-cost advertising ideas. These ideas can be used for both online and offline businesses.
1. Article Marketing is far and away my favorite method of promoting my b...
July 10, 2007
I'm sure I'm going to ruffle more than a few feathers with this article, but in my opinion, any business that sells a product or a service shouldn't have Adsense on their website. Why? Because with Adsense, you're promoting your competition, that's why.
If you had a brick and mortar business, wou...
June 22, 2007
Today I want to discuss with you a little known marketing method. The method I'm referring to is called "Newsgroups Marketing."
What are newsgroups? Newsgroups, also known as "Usenet" are similar to online discussion forums, only they've been around for a lot longer.
There are literally thous...
June 10, 2007
If you've never used a press release to promote your business, you're missing out on one of the most potent sales generators of all time.
Press releases work because they bring a news slant to your marketing campaign, and people pay attention to interesting news items - the key word being "inter...
June 01, 2007
Ever since I've been online, I've been touting the amazing power of article marketing.
Why?
Because quite simply it works.
Case in point: A few minutes ago, a new client of mine just deposited $1700 into my PayPal account.
Granted, that's not a lot of money, but how many of you would tur...
May 28, 2007
One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.
The question is why? If a marketing campaign is working and making money why not just leave it alone?
I think there are three good answers to that qu...
May 25, 2007
Many people have aspirations of being a great copywriter.
They want to be the next Gary Bencivenga, Clayton Makepeace or Bob Bly.
And while I think it's admirable to want to be great at anything, in my opinion, these people are being short-sided.
They should strive to be great marketers als...
May 16, 2007
I recently acquired a new client, which netted me around $7800 over a 30 day period.
The money was nice, but that's not what this article is about.
This article is about the bizarre way in which I acquired this client.
Let me explain:
The client called me on the telephone one day, inquir...
May 09, 2007
Let me make one thing perfectly clear, right off the bat.
I don't consider myself an SEO expert (search engine optimization), by an stretch of the imagination - not even close.
However, I DO know what works and what DOESN'T, when it comes to search engine optimization.
And if you "read and ...
May 05, 2007
One of my favorite ways of marketing my business is posting on various Internet marketing forums.
In the beginning, I only posted on a couple of different forums. However, once I realized how effective and profitable forum posting was, I immediately expanded the number of forums I post on.
I c...
April 25, 2007
Everyday, I get e-mails from marketers asking me why prospects keep exiting their websites without purchasing anything.
Now assuming you have "all of your ducks in a row," including targeting the right audience and well-written, compelling sales copy, following are the 3 most commons reasons why ...
April 22, 2007
If you're of religious faith and have been waiting for a site similar to YouTube, your wait is over. GodTube is here. GodTube is a YouTube like Flash video sharing site that features skits, music videos, filmed sermons and other vehicles to honor and broadcast Jesus Christ.
And according to the...
April 14, 2007
Yesterday, to no one's surprise, shock jock Don Imus was fired from his radio program by CBS, a day after he was fired from his tv simulcast by NBC. But was the firing justified?
I'm no fan of Don Imus, but in my opinion, his suspension and subsequent firing were nothing more than a high-tech lyn...
April 11, 2007
A new family website has sprung up on the Internet, and boy does it have something for everyone.
HomeandFamily101.com is an attractive, well organized website with a charming and magnetic appeal.
Here's how it descibes itself on its "About" page:
"One of the oldest institutions on earth is ...
April 08, 2007
I'm often hired to evaluate people's websites, because they're not performing as expected. Most of the problems I find are elementary and can be easily fixed with little to no expenditure. Listed below is a basic, website analyzation template I created, that will quickly and easily enable you to ana...
March 30, 2007
It's getting old, folks. What is?
Superstar marketers trying to sell us new product, after new product, after new product.
You know...the next "Big Thing!"
It's all so transparent and predictable, because they all follow the same tired, formulaic script:
* The huge hype and build-up
* H...
March 22, 2007
This article is Part 2 of a subjective list of the ten most influential Internet marketers. Like in part 1, I could have easily included more than ten marketers, but I had to draw the line somewhere. So, once again, if you don't see your favorite Internet marketer on the list, please don't be offend...
March 19, 2007
I am totally amazed at how many people whom post on forums claim they want to be successful, yet they do everything they can to sabotage their success by concealing their identities.
No full name, no pic, no address, no phone number, no website...
If your goal is too become successful online, ...
March 14, 2007
In case you haven't heard, there's a "red hot" new messaging service sweeping the planet called Twitter. What's Twitter?
Twitter is a free messaging service. Its been described as a micro-Blogging platform. Speaking in layman's terms it means you can send a text message (SMS length) either throug...
February 21, 2007
One of the hottest marketing trends going on right now is something called "Bum Marketing."
Some guy named Travis Sago created the phrase Bum Marketing when he noticed that most of his best click-thru conversions came from extremely specialized keyword phrases and searches which have relatively l...
February 15, 2007
If you've been thinking about upgrading to Microsoft's new Windows Vista OS, you might want to hold off for a few months, until all of the bugs have been worked out.
Visiting the different tech forums and blogs, I'm hearing all kinds of horror stories about Vista.
Known problems include:
Sp...
February 12, 2007
A web Widget is a small, stand alone application which sits on your desktop. Widgets generally display information from a remote source or a web-based function such as search.
There are a number of platforms on which you can develop widgets. Probably the most well known and popular platform is Th...
February 08, 2007
In 1991, Mariah Carey was sitting on top of the music world with her smash sophomore album, "Emotions."
New technologies had taken the world by storm. However, computer manuals were bulky, boring and difficult to understand. The "For Dummies" series of how-to books was started by John Kilcullen f...
February 02, 2007
If you haven't yet read Leslie Householder's "The Jackrabbit Factor," I highly recommend you do so as soon as possible.
The Jackrabbit Factor is a well-written and compelling story that will inspire you to dream bigger dreams than you ever have before.
Here's a short description of what the bo...
January 28, 2007
This article is a subjective list of the ten most influential Internet marketers. I could have easily included more than ten marketers, but I had to draw the line somewhere. So, if you don't see your favorite Internet marketer on the list, please don't be offended. I purposely excluded individuals w...
January 26, 2007
According to Investordictionary, a business model (also known as a business design) is the mechanism by which a business intends to generate revenue and profits. It is a summary of how a company plans to serve its customers. It involves both strategy and implementation. It is the totality of:
*H...
January 22, 2007
A hook is "a means of attracting interest or attention; an enticement."
Hooks are nothing new. They've probably been around for as long as marketing itself.
The term "hook" is especially prevalent in music. Making a hit record is predicated on having a hook.
So what does any of this have to...
January 16, 2007
Newsflash: Marketing your products and services on MySpace.com will NOT work.
Why? Well first of all, it's against their Terms of Service (TOS) which clearly states:
"The MySpace Services are for the personal use of Members only and may not be used in connection with any commercial endeavors e...
January 09, 2007
Do you find yourself playing, when you know you should be working?
Do you put off until tomorrow what you should be doing today?
Unless you are independently wealthy, you're setting yourself up for failure.
Despite all of the glamorous stories you hear about Internet riches, Internet market...
January 03, 2007
This is the sequel to an article I wrote a few months back titled, The Perception Principle."
Here's an excerpt from that article:
"Many cognitive psychologists believe that, as we experience things in this wonderful world of ours, we create a mental picture of how the world works. In other wo...
January 01, 2007
The Clique Negativity Effect is the tendency of a small exclusive group of friends or associates, whom when evaluating the causes of the behaviors of a person or persons they dislike, attribute positive behaviors to the situations surrounding the behaviors and negative behaviors to the person's inhe...
December 31, 2006
In school, we strive to get the highest grade possible on our tests.
And if we're successful our teachers write a big red "A" across our test paper and we beam with pride.
But in the real world, getting the highest score isn't all that important.
All that really matters is getting the highe...
December 29, 2006
In this article, I'm going to reveal the secret to making money with forum traffic.
An Internet forum is a facility on the World Wide Web for holding discussions, or the web application software used to provide the facility. Web-based forums, which date from around 1995, perform a similar functio...
December 25, 2006
According to Wikipedia, "The Pareto Principle" (also known as the "80-20 Rule," the law of the vital few and the principle of factor sparsity) states that for many phenomena, 80% of the consequences stem from 20% of the causes. The idea has rule-of-thumb application in many places, but it is commonl...
December 24, 2006
Millions of people throughout the world have improved their lives by reading "The Magic of Thinking Big" by Dr. David J. Schwartz.
Long regarded as one of the foremost experts on motivation, The Magic Of Thinking Big will help you sell better, manage time and people better, earn more money, and -...
December 22, 2006
Web 2.0 is one of the hottest catch phrases on the Internet today.
But what exactly is web 2.0?
That's an excellent question.
Unfortunately, answering that question is also where things get confusing, because if you were to ask ten different authority sources what exactly is Web 2.0, you're...
December 21, 2006
''twas The Night Before Christmas, He Lived All Alone,
in A One Bedroom House Made Of Plaster And Stone.
i Had Come Down The Chimney With Presents To Give,
and To See Just Who In This Home Did Live.
i Looked All About, A Strange Sight I Did See,
no Tinsel, No Presents, Not Even A Tree....
December 16, 2006
1. Do you discount your success, or doubt that it will continue?
2. Do you feel like a fake?
3. Do you think that your success is due to luck and not your own internal abilities?
If you answered yes to any of the above 3 questions, there's a good chance you're suffering from a pyschologic...
December 12, 2006
Did you know Google has an amazing research tool that will allow you to research how often people search your favorite topics?
It's called Google Trends.
http://google.com/trends
Google Trends allows you to enter up to five topics and see how often they've been searched for on Google over ...
December 09, 2006
So many people go through the motions of trying to achieve success. But just going through the motions doesn't work. And while you may "fool some of the people, some of the time," you can't fool yourself. If you truly want to be successful and don't have the specialized knowledge required to achieve...
December 05, 2006
Want to be successful in whatever it is you choose to do? Then you need to be totally focused.
In essence, you need to develop a sort of "tunnel vision."
What's tunnel vision?
Technically, there are two definitions - one negative and one positive.
However, for the purposes of this artic...
December 04, 2006
The original "13 Copywriting Rules That Should Never Be Broken " was so well received, I decided to follow it up with a sequel.
To summarize from the original article:
"Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules (for example...
December 03, 2006
Did you know that being specific in your copy can lead to greater profits? It's true.
That's why, whenever possible, you should give specific examples...name names...attribute quotes, give facts and figures, etc.
Allow me to elaborate further.
The credibility of your sales message is in d...
November 29, 2006
The number one thing your website must do is have a purpose.
It doesn't matter how well-designed your website is.
It doesn't matter how easy it is to navigate.
It doesn't matter how attractive it is.
If your website doesn't get your visitors to take a predetermined course of action, ...
November 29, 2006
It's important to control how and when you communicate with prospects - both online and off.
Why? Because there is a significant percentage of individuals who will click on your ad or sales letter, e-mail you or pick up the telephone and call you - knowing full well they aren't in the least bit i...
November 28, 2006
Your Title-tag and META-tag are simply lines of text inserted into the HTML code of each of your web pages.
The Title-tag is one of the most important pieces of information for a search engine.
The Title-tag should describe exactly what the web page contains. It should contain keywords, but ...
November 27, 2006
Multi-level marketing (MLM) or network marketing programs are a method of selling goods or services through distributors. These programs typically promise that if you sign up as a distributor, you'll receive commissions for your sales and those of the people you recruit to become distributors. These...
November 26, 2006
Effective and creative marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure.
The 3 key elements of a successful marketing plan are:
1. Know your tar...
November 25, 2006
FFA stands for "Free-For All," and one of the biggest myths on the Internet is, if you advertise your website's URL on thousands of FFA pages, you'll be flooded with traffic, and increase your link popularity and search engine ranking.
Nothing could be further from the truth. Here's why: Very fe...
November 24, 2006
Any copywriter worth his or her salt is familiar with the AIDA formula, which is an acronym for: Attention, Interest, Desire, Action.
The AIDA formula is a proven, time-tested formula which has been around nearly as long as marketing itself and is the preeminent method used to write effective cop...
November 20, 2006
Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules (for example, those of David Ogilvy, John Caples and Claude Hopkins) as commandments written in stone. They're not. They are merely guidelines designed to help writers produce more effect...
November 15, 2006
Is it true? Did Orenthal James Simpson really confess to the 1994 brutal double homicide of his wife Nicole Brown Simpson and her friend Ronald Goldman?
Well, not technically - no.
But in my opinion, if you read carefully between the lines, that's exactly what he did.
Let me explain.
In ...
November 14, 2006
I just received a very interesting e-mail from the President and CEO of The Mindpower Institute, Ross Cornwell. Following is the e-mail in its entirety.(Reprinted with the permission of Ross Cornwell).
Dear Mr. King:
I enjoyed reading your article "Mastermind Groups: Should You Join One?",...
November 10, 2006
I was recently contacted by a big name marketer to join a mastermind group he was creating.
While flattered by the invitation, I politely declined.
Why? Because I'm an independent thinker, and I'm a contrarian.
I've never been into the group thing. I'm a lone wolf and I like it like that.
...
November 09, 2006
Unless you've been living in a cave for the last couple of years, you've no doubt heard of social bookmarking.
But do you really know what social bookmarking is?
According to Wikipedia:
"Social bookmarking is an activity performed over a computer network that allows users to save and catego...
November 08, 2006
There are a lot of so-called secret ways to improve your copywriting.
But in my opinion, this is the #1 secret of them all:
Probably the most important thing I learned from being a direct salesman for over 20 years was how to anticipate and answer a prospect's objections in advance.
I've l...
November 02, 2006
According to research compiled by search engine optimization expert Mike Banks Valentine, Google drives 74% of traffic to most websites - talk about domination!
That's why it's amazing to me that people still attempt to try and trick Google by using questionable and dishonest search engine optimi...
October 31, 2006
Unless you've been living in a cave during the Internet revolution, you've no doubt encountered pop-ups.
What are pop-ups?
Pop-up ads or pop-ups are a form of online advertising intended to increase web traffic or capture email addresses.
Here's how pop-ups work:
When certain web sites ...
October 24, 2006
A lot of visitors to my website are finally starting to discover the late, great Corey Rudl.
It's about time! Rudl was a true Internet Marketing legend - and I'm happy to give him his "props" in this article.
For those of you who don't know, Corey Rudl (1970-2005) was an American marketing str...
October 20, 2006
I've just landed the big ONE!
I've just completed an interview with legendary, mailorder king, Melvin Powers!
If you are involved in direct response marketing, and you haven't yet read the classic, best-seller How To Get Rich In Mailorder by Melvin Powers, I advise you to do so, as soon as p...
October 17, 2006
It's unbelievable, really - a true phenomenon.
Its been 8 years since Google first opened its doors in Menlo Park, California. Google has undergone a lot of changes over those 8 years. But one thing still remains constant. The world continues to be catatonic over Google.
But, imagine if you wi...
October 14, 2006
I've written about this before, but I'm revisiting this topic again, because I can't emphasize this enough:
You need to KISS, when it comes to copywriting.
KISS is an acronym for "Keep It Simple Stupid."
There are several theories about its origin, but I first heard of it many years ago whe...
October 14, 2006
A brand communicates specific information about an organization, product or service, distinguishing it from others in the marketplace.
A brand can also apply to an individual.
For example, Martha Stewart is a brand.
Her brand is "chic creative elegance," or "style."
And therein lies the ...
October 09, 2006
Did you know the reason most people go online is not to buy anything, but rather to get free information?
It's true. So how can you use this information to your advantage?
Provide that information in the form of free articles.
Why free articles?
Because writing articles gives you a depe...
October 08, 2006
So what makes good copy ?
Good copy must follow five basic rules:
1. It must grab the readers attention with a compelling headline.
2. It must hold interest, by immediately delivering what was promised in the headline.
3. It must be absolutely clear what your message is.
4. It must ...
October 05, 2006
I admit it.
I bought into that whole keyword density idea like everyone else.
But guess what I just discovered?
Keyword density is a myth!
Don't believe me?
Conduct your own experiment, like I did.
Go to Google or any search engine, and type in your primary keyword phrase.
Now...
October 04, 2006
Unless and until you master the art of marketing, you will never take your business to the next level - and that's a fact!
For example, just because you're a decent copywriter with a few clients, doesn't mean you know jack about marketing.
Why? Because copywriting in-and-of-itself is not marke...
October 03, 2006
I've just posted ebay PowerSeller Secrets authors Brad & Debra Schepp's interview on my website.
Their books include The Telecommuter's Handbook (McGraw-Hill), Kidnet: The Kid's Guide to Surfing Through Cyberspace (HarperCollins), and eBay PowerSeller Secrets (McGraw-Hill). TV Wonderland, the Ear...
October 02, 2006
Are you tired of tire kickers and procrastinators?
Would you like a way to get your prospects to take immediate action?
Then you MUST create a sense of urgency that MAKES your prospects DESIRE what you have NOW!
In my opinion, the best way to get people to take immediate action is for th...
September 30, 2006
Just like people, search engines have their likes and dislikes too. Knowing this fact, you should do everything you can to appease the search engines.
Listed below are 10 search engine optimization techniques that have proven to be very effective with the search engines.
1. Static URL's. Don'...
September 27, 2006
According to the dictionary, the word transient means:
1. Remaining in place only for a brief period of time.
2. One that is transient, especially a hotel guest or boarder who stays for only a brief time.
That's the type of traffic most websites attract - transient.
That means the traffi...
September 26, 2006
If you own an online business - any online business, and you're not preselling that business, you're leaving a ton of money on the table.
What's preselling?
Preselling is the art of warming up potential prospects, and putting them in a buying frame of mind before you actually send them to you...
September 19, 2006
A few days ago, I proclaimed myself a guru on a popular Internet Marketing forum, and predictably, a few people chimed in to voice their displeasure, and strongly disagree with my self-proclamation.
However, I stand firmly behind my self-proclamation here's why:
Isn't the word "guru" subjectiv...
September 17, 2006
I see it all over the place...unfocused, unclear, uninteresting...bad copywriting.
And I'm not just talking about online either.
I'm talking about offline as well.
You should see some the the direct mail garbage that gets delivered to my mail box.
Whatever happened to good ole' fashioned...
September 15, 2006
The number one thing you must do in order to be successful is have a goal.
It doesn't matter how well organized you are.
It doesn't matter how determined you are.
It doesn't matter how hard you work.
If you don't have a predetermined course or direction, you're simply spinning your wheel...
September 09, 2006
Internet users are notorious scanners. I suspect they developed this habit as a defense mechanism, as a way to counteract the enormous volumes of informatiom found on the Internet.
That's why headlines are so important. Headlines act as stop sign, in a crowded universe filled with scanners, on th...
August 31, 2006
Google's Relevant Content Secret!
Google has a secret. And it's not a little secret either. It's huge!
How huge? If you follow the advice in this article, your traffic ranking will skyrocket!
How do I know this?
Because I used the secret to take my website, Guruknowledge.org from a tra...
August 28, 2006
There are a lot of different ways to make mistakes when writing copy. Here are the 3 mistakes I see rookie copywriters making most:
1. It's not about YOU, it's about THEM! Generally speaking, people are mostly interested in just one thing: themselves. They really could care less about how things ...
August 28, 2006
"Who Else" headlines really do suck!
To say I hate them would be a major understatement.
Do they work? Yes they do.
However, that's not the point.
The point is, everyone and their dog is using "Who Else" headlines.
They're all over the damn Internet!
I mean, it's so bad, I'm almost...
August 16, 2006
If you're technically challenged like I am, you should find this article right up your alley.
Question: What do the initials RSS stand for?
Answer: RSS is an acronym for Rich Site Summary, or Really Simple Syndication.
Question: What exactly is RSS?
Answer: RSS is an XML format for shari...
August 15, 2006
I'm constantly surfing the Internet checking out different websites. And the more I surf, the more I realize that most marketers don't have a clue about the concept of effective copywriting.
I see the same silly mistakes over and over and over again...Salesletters trying to sell me something!
...
August 14, 2006
A conversion ratio is the ratio of orders to site visits. For example, if 100 people visit your site, and one person places an order, your conversion ratio is 1 percent. Of the top 100 e-tailers, 22 percent report conversion rates between 1 percent and 1.9 percent, 20 percent report rates between 2 ...
August 13, 2006
Just 3 short years ago, the Grand Slam Finals were the private domain of the Williams sisters. At one point, they played against each other in an amazing four consecutive Grand Slam Finals.
Overall, the two sisters have won a combined 12 Grand Slam titles. Serena has won 7 and Venus 5.
First V...
August 11, 2006
According to the blogs, forums and a variety of other news sources affiliate advertisers are getting slapped around by Google big time!
Google Adwords costs are skyrocketing, sponsored listing placements have hit rock bottom or are disappearing altogether.
What about you? Has your site been af...
August 10, 2006
Do you know what the initials LUCK stand for? They're an acronym for:
Laboring
Under
Correct
Knowledge
There are but two ways you can get the correct knowledge:
Someone can give you the information, or you can research the information for yourself.
What about you? Are you labor...
August 09, 2006
Many cognitive psychologists believe that, as we experience things in this wonderful world of ours, we create a mental picture of how the world works. In other words, while we may sense the objective world, our sensations map to percepts, and these percepts are largely provisional, in the same sense...
August 08, 2006
Every day tens of thousands of people start their own home business. If you're considering starting your own home business, following are some tips that will increase your chances for success:
1. Research, Research, Research: So many people rush into starting a home business, before they're prope...
August 06, 2006
On Sunday, Tiger Woods shot a final-round 66 to win the Buick Open and became the youngest player in history to amass 50 wins, surpassing the previous youngest, the Golden Bear, Jack Nicklaus by an amazing 3 years.
Woods became just the seventh member of the PGA Tour's exclusive 50-win club after...
August 04, 2006
A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
For instance, instead of offering a regular oil change service, which are...
August 03, 2006
An Internet forum is a facility on the World Wide Web for holding discussions, or the web application software used to provide the facility. Web-based forums, which date from around 1995, perform a similar function as the dial-up bulletin boards and Internet newsgroups that were numerous in the 1980...
August 01, 2006
No matter where I am, or who I'm with, I always manage to steer the conversation around to my line of work...what I do for a living.
I want everyone to know that I'm in Internet Marketing. I tell everyone I meet what I do...the butcher, the baker, the candlestick maker...everyone.
I even hand ...
July 31, 2006
Any competent copywriter and marketer knows that most people make buying decisions emotionally and justify their decision with logic.
This article is not written for you. This article is written for inexperienced copywriters and marketers.
Do you fully understand psychological copywriting? Do ...
July 29, 2006
There is no faster way to drive targeted traffic to your website than with a Pay Per Click advertising campaign.
For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.
Does ppc advertising work? Yes and n...
July 27, 2006
Should you use a long headline or a short headline in your marketing materials?
Which one really works best?
Well, there are solid arguments for using both. And many marketers DO use both types of headlines successfully. Of course, you could always split-test both long and short headlines. But...
July 26, 2006
It's sad really, how many people come online looking for that proverbial "magic pill."
They want the "easy money," the "instant riches," "the fortune and fame." But they don't want to work for it. Hey, has anybody seen a leprechaun and a pot of gold lately?
It's that lure of easy money that ma...
July 25, 2006
Are you struggling with your online business?
So what are you going to do about it?
Are you going to continue to struggle and lose money? Or are you going to seek professional help?
I know for a fact, there are a lot of people out there struggling with their online business who need profess...
July 24, 2006
"Eye for an eye."
"Like attracts like."
"What goes around comes around."
"As the man sows so he shall reap."
You've all heard the aforementioned cliches before. But have you ever really stopped to think about what they mean or what they have to do with you?
Basically, it all boils dow...
July 24, 2006
Did you know posting on popular forums is a super-effective way to market your business or affiliate program?
It's true. Nearly every day I get a sale or two from forum marketing, so I know for a fact that it works.
Here are a 4 reasons why forum marketing works so well:
1. Credibility: Pos...
July 21, 2006
I want you to forget about all of those success and self-improvement books you've read.
Forget about all of the business advice you've received over the years.
Forget about how many times you've failed in the past.
None of that matters now.
Because I'm about to reveal to you the number ...
July 20, 2006
To Have Succeeded...
To laugh often and love much;
To win the respect of intelligent people
And the affection of children;
To earn the approbation of honest critics
And endure the betrayal of false friends;
To appreciate beauty;
To find the best in others;
To give one’s self;...
July 19, 2006
Is your website NOT making any sales?
Is your ad or salesletter converting like crap?
Are you new to Internet Marketing and don't have a clue about what you're doing?
Relax. I can help you.
My name is Dale King. I'm the owner of Guruknowledge.org
I just created a brand new Internet M...
July 18, 2006
I'm about to reveal to you the ugly truth about high gas prices.
Many of you reading this aren't going to like it. But here it is:
High gas prices are the fault of the American public. That's right. It's our fault. Yours and mine.
It's not the fault of the government. It's not the fault of ...
July 17, 2006
I'm the proud owner of a new Internet Marketing website.
Technically, it's an article directory, although I consider it much more than that.
But before I even built my website, I developed my USP in my mind.
What's a USP?
USP is an acronym of the model used to differentiate or distin...
July 13, 2006
In the fifties, Elvis Presley ruled the music world, made movies and hundreds of millions of dollars and "Jailhouse Rocked" his way into music history.
It was called "ElvisMania."
In the sixties, British group, the Beatles invaded American pop culture, made hundreds of millions of dollars and ...
July 11, 2006
If you want to quickly improve your copywriting, and you're not sure where to start, the following five tips will definitely help you:
1. Use a "Quick And Easy" Headline With A Number In It. We live in a disposable society today. People want things quick, and they want things easy. They don't have...
July 10, 2006
There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO (Search Engine Optimization) and article marketing.
And if you're on a limited budget like most marketers, you need to know the answers to the following three critical qu...
July 10, 2006
According to the dictionary a guru is: A teacher and guide. A trusted counselor and adviser; a mentor. A recognized leader in their field. An acknowledged and influential advocate.
Imagine how much money you could make by learning from just one Internet Marketing guru. Now imagine how much more ...
July 03, 2006
Do you know what your USP is? Actually, here's a better question. Do you know what a USP is?
USP stands for "Unique Selling Proposition."
A Unique Selling Proposition is the reason why somebody should buy from you and not your competition. In other words, the unique benefits that your products...
July 03, 2006
1. Research, Research, Research: So many people rush into starting a home business, because they aren't properly prepared, which leads to certain failure.
Starting a new home business is exciting, but you'd be prudent to slow things down, take your time and thoroughly research your subject of int...
July 03, 2006
I'm the proud owner of a brand new website. It's my first actually. Is it going to be a success? No question about it! How can I be so sure? Because I have a deep-rooted belief in myself and my abilities. And I'm willing to do whatever it takes to succeed.
What about you? Are you that positive yo...
July 03, 2006
In case you haven't noticed, everyday more and more article directories are popping up all over the Internet.
So, what's behind this surging popularity of article directories? Two things:
First of all, webmasters have discovered that search engines love article directories because of their hig...
July 03, 2006
According to the dictionary, the definition of extort is: To obtain by coercion or intimidation. For example: "They squeezed the e-mail address out of the website visitor by threatening to deprive him of certain free information."
Some might call the aforementioned paragraph an overexaggeration. ...