Sally Bacchetta
Sally Bacchetta is an award-winning pharmaceutical sales trainer and freelance writer.
Her services include Freelance Assignment, Sales Training and Motivation, Medical Writing, Corporate Communications, and Copy Editing.
She publishes articles on a variety of topics, as well as
Her services include Freelance Assignment, Sales Training and Motivation, Medical Writing, Corporate Communications, and Copy Editing.
She publishes articles on a variety of topics, as well as
Contact Information
Articles by Sally Bacchetta
April 20, 2007
Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service.
Research shows that consumers typically spend less than sev...
January 02, 2007
The rule against ending a sentence with a preposition is one of the first academic restrictions I chafed at. Some sentences just sound better with a preposition in the terminal position. Compare the verbal flourish of “And now... the announcement you've all been waiting for!” with the rule-abiding d...
December 29, 2006
Many employees think of meetings and training workshops as stand-alone events rather than focus points on a performance continuum - it's a day or a week out of the routine to establish goals, define strategies or drill skill development, then it's right back to business as usual. It's no wonder, con...
September 28, 2006
Rudyard Kipling said, “Words are, of course, the most powerful drug used by mankind.” Nothing changes people like words, written well. Here are five powerful one-liners to inspire you and keep your writing strong.
You don't have to get it right the first time. Barbara SherIn fact, it’s better if ...
August 31, 2006
Robert Louis Stevenson said, “Everyone lives by selling something.” You sell yourself with a resume or portfolio. You sell your company news with a press release. You sell your ideas and expertise with promotional materials, website content and corporate communications.
In business communicati...
June 02, 2006
Content editing is a process of addition by subtraction. It’s no coincidence that edit and diet are spelled with the same letters. Success in either case requires cutting some things and keeping others.
Here are some professional editing tips to help you keep your writing lean and your readers int...
June 02, 2006
I was the youngest for exactly twelve months and fourteen days. I was still showing off my first wobbly steps when Holly came squalling into the family on Christmas Eve and turned me into a middle child. Maybe I should have minded, but I didn't. After all, now I had a baby sister. And she was irresi...
June 01, 2006
Performance and motivation are like chocolate and peanut butter; the combination is better than either one alone. You can be motivated without acting on it, and you can act without feeling motivated, but motivation feeds successful performance, which in turn generates increased motivation, which enc...
June 01, 2006
It’s early January 2004. It’s a good day to be sitting in front of the fire. It’s a good day for hot soup and warm bread. It’s a good day to be a Green Bay Packers fan.
The Packers are on the brink of their fourth NFC Championship playoff game in the last nine years. They have a three-point lead ...
June 01, 2006
He who mounts a wild elephant goes where the wild elephant goes. Randolph Bourne
Radio Frequency Identification (RFID) has incubated in relative obscurity for over 60 years, quietly changing our lives with scant attention outside the technology community. First used to identify Allied aircraft in ...
June 01, 2006
Who is on your sales team? Your territory partners, your sales trainer, hopefully your manager and other company personnel. Certainly your physicians. Their patients. Maybe even local managed care organizations.
What about pharmacists?
After the countless hours of product training and skill deve...
June 01, 2006
Copy editing is vital for crafting professional communications. I have simplified it into three and a half easy steps.
Step 1: Spelling Check
Most word processing programs now include an automatic spell check that highlights and corrects misspelled words. This is a great place to start your copy...
June 01, 2006
Mark Twain sagely noted that “The difference between the right word and the almost right word is the difference between the lightning and the lightning bug.”
Choosing the right words is essential for crafting professional business communications. Would you be satisfied with almost closing a sale o...
June 01, 2006
When is your best advertisement not an advertisement? When it's a press release.
In the competition for consumer attention, a well-written press release is one of your most important marketing tools.
Why is it so important to put yourself in the news?
Because most of us attend differently to...
June 01, 2006
I know exactly what I was doing when you were born, because it's still unfinished, just as I left it. My private Pompei.
I was cleaning my office. Not cleaning it, actually. On my way to organizing Important Things, I stumbled on the assorted this and that of the last several years, and meaning to...