John Shapiro
John Shapiro is the editor and publisher of two automotive magazines, Cruisin' Times and Ohio Drag Racing Times. The two magazines are based out of Cleveland Ohio.
Contact Information
Articles by John Shapiro
April 26, 2005
I’ll save you the $300 I spent some years ago when I went to a marketing seminar titled “Why people do things.” It’s basically for two reasons only—to avoid pain or to get pleasure. For example, if someone notices us driving a Corvette, then the thinking goes, they’ll really notice me if I had...
February 04, 2005
Walked into my friendly auto mechanic the other day, trying to make an appointment to get new tires put on my Ranger and asked: "Hey, whacha working on?" Oh, we've got a Tundra that needs a tune up and a Brat that needs a new rear end." A Tundra? A Brat? Those aren't car names, unless my mechanics i...