Scott Buresh
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Articles by Scott Buresh
October 07, 2009
The benefits of leveraging your company's existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads.
August 28, 2009
A carefully crafted SEO campaign presents limitless beneficial marketing initiatives for your company, with recent research indicating that of all possible investments the marketing department can make, pay-per-click and SEO rank the highest. With help from your search engine optimization company, you can achieve internal buy-in from the higher-ups and other departments, leverage existing assets, and truly understand the value of outsourcing.
July 07, 2009
With the recent unveiling of Bing, any good search engine optimization company is likely working hard to keep abreast of its developments. But despite all the excitement surrounding it, Bing still has two major players to go up against. Before hitching your wagon to the Bing search engine, make sure you first consider Microsoft's track record and the known facts.
June 04, 2009
When times are tough in business, it's a cold, hard fact that marketing spend is cut. Whether your company uses push or pull marketing or perhaps a combination of both, it's important to trust and rely on your search engine marketing company to show you the metrics needed to support marketing spend and remain ahead of the competition at every turn.
April 15, 2009
It's no secret that high rankings are usually the first order of business for many companies engaged in an SEO campaign. And while these are rather easy metrics to achieve, any good search engine optimization company will also work to achieve more goals, like increasing search engine referred traffic, conversion rate, and, of course, your bottom line.
March 16, 2009
Rather than emphasizing the key point of action, many companies waste money on increasing traffic flow, whether it's of quality or not. Following simple website conversion tactics, companies can take lagging sales and boost them to higher levels by targeting the right kinds of people. Discover how to translate these strategies to your own website.
December 11, 2008
Despite declining stock prices and abysmal third quarter earnings, Yahoo! still rejected Microsoft's billion dollar takeover bid. While Microsoft and other potential partners - AOL, News Corp, and Google - have decided to move on, Yahoo! must now find new ways of leveling the playing field. But what exactly must the company do at this point in the game to prove it's still a key player?
November 12, 2008
Though intrusive, cookie-type advertising technology is still able to be blocked, a new behavioral advertising technology on the front, however, began taking that option away from Internet users. Is tracking at the ISP level the future of online advertising or will users have the ability to opt-in at some point?
October 10, 2008
Early Internet companies had funny ways of presenting advertising technology to audiences, lulling them into a false sense of security. As the Web grew, the Internet began using targeted online advertising that accounted for a reduction in the amount of privacy that users were accustomed to. Continue reading to see how this phenomenon decreased our online confidentiality one step at a time.
September 02, 2008
Shopping for a suitable e-commerce solution that meshes with your SEO campaign is easier if you find something that fulfills the four major requirements for software choices that have been outlined here. Avoiding the pitfalls by using a product that falls somewhere in between an out of the box solution will save you and your SEO company a series of headaches and trouble down the road.
August 13, 2008
While most companies want to revamp their websites with elements of both Flash and SEO, this is unlikely to achieve the desired SEO results. With a site built in Flash, there is only one potential entry page, text is harder for spiders to decipher, and the actual content on pages is lessened. Ultimately, the combination of Flash and SEO can be like oil and water -- individually useful but hard to mix.
July 10, 2008
Before outsourcing work to a search engine optimization company and signing a contract, there are a few things you need to consider. Evaluating who has control to certain elements of the site, staying aware of code limitations, and keeping track of your own time can save you both money and resources in the long run and can help you reach your goals much faster.
June 02, 2008
AOL, hoping to revamp its services, has a new branding strategy in place. Plans now focus on the AOL search engine and targeting specific niche audiences. Some naysayers are already contradicting its efforts; however, the results remain to be seen. Will other struggling search engines join the bandwagon?
May 16, 2008
When the local search feature was introduced about a year ago, companies were excited to take advantage of these tools to enhance local or regional business, but have since begun to wonder its usefulness. However, local search engine optimization has benefitted many businesses who wish to draw consumers to their doors by emphasizing the fact that they have a local address and can provide more direct, specialized assistance.
May 01, 2008
After twelve years on the scene, the Ask.com search engine is trying to stand its ground. Over its years as one of the top Internet search engines, Ask.com has shown continuous innovation in search. Two of the Internet´s big contenders -- Yahoo! and Google -- are in a race to be the best, and Ask.com has struggled to keep abreast of their movements. The future of the company ultimately depends on Ask.com finding a niche or a suitable direction.
April 17, 2008
The big Internet news story is the possible merger between Microsoft (MSN) and the Yahoo! search engine. Many businesses wonder how the merger will affect optimization of company websites if the acquisition is realized. The four top Internet search engines that are still in the running - Google, Ask.com, MSN, and Yahoo! - are facing an ongoing battle to be the best, but the union of MSN and Yahoo! might push Ask.com and Google out of the race.
April 17, 2008
The big Internet news story is the possible merger between Microsoft (MSN) and the Yahoo! search engine. Many businesses wonder how the merger will affect optimization of company websites if the acquisition is realized. The four top Internet search engines that are still in the running - Google, Ask.com, MSN, and Yahoo! - are facing an ongoing battle to be the best, but the union of MSN and Yahoo! might push Ask.com and Google out of the race.
March 26, 2008
A recent study by SEMPO indicated that adding an expert in search engine optimization to your payroll could cost the company upwards of six figures in salary and benefits -- considerably more than hiring a search engine optimization company. Learn how cost, experience, and other factors could influence your decision to hire an in-house expert or a search engine optimization company.
February 27, 2008
An article that explores the methods a search engine optimization company uses to choose keyphrases to target in an SEO campaign. Learn more about critical factors to choosing the best keyphrases for your business -- those which will get you the best results in terms of not just rankings, but also traffic and leads.
February 19, 2008
Sam's Club, the major retailer, is now behaving like a search engine optimization company -- offering packages that help businesses get a leg up in their local search listings. The question is whether this is good or bad for the SEO industry as a whole. It could bring new awareness of SEO to the general public, but it could misrepresent what SEO is actually capable of. Learn more about this recent development in the SEO industry.
January 31, 2008
Internet advertising is getting savvier as time goes on. Companies have begun placing computer cookies that can track what sites you view -- and then tailoring the ads that show up based on your individual interests. There are currently a few ways to prevent being tracked, and an opt-in/opt-out list is being investigated as well. Learn more about what behavior-based Internet advertising means for you.
January 14, 2008
Almost all search engines use spiders (also known as robots) to scour the web for pages to be indexed. There is an array of meta commands that can be used to manipulate these search engine spiders in ways that can be beneficial when making sure a website is optimized. Learn more about which commands are useful, which are not, and which could possibly get your website penalized if used incorrectly.
November 29, 2007
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understandi...
November 16, 2007
If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 ...
November 09, 2007
"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..."
Investopedia.com
"While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-in...
November 02, 2007
The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of th...
October 19, 2007
So you have decided to hire a search engine optimization company as a part of your overall marketing strategy. The firm that you choose will have a tremendous impact on the success of your campaign, but you knew that already. However, what are your evaluation criteria? For too many companies, the an...
September 28, 2007
It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a ne...
September 06, 2007
Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostil...
August 13, 2007
You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell's novel 1984, watches with detached interest. You see, to Big Brother, you are only a number - but he'd like to know as much about you as he can. Knowing you allows Big Brother to do many things ...
July 09, 2007
Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites. Ho...
June 11, 2007
When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies – af...
May 18, 2007
Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why. ...
April 28, 2007
Let's face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple legitimacy simply because there are so many fly-by-...
March 12, 2007
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, fru...
February 14, 2007
Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the ...
January 02, 2007
The first part of this series was about questions to ask a potential search engine optimization company regarding the tactics that it will use to optimize your site. These questions are crucial because there are search engine optimization companies out there that will use techniques that can put yo...
December 14, 2006
Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or...
November 30, 2006
Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable -- staying on top of the knowledge curve can be daunting, and getting up to speed more ...
October 31, 2006
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the...
October 17, 2006
When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first ...
October 11, 2006
A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company's online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made...
September 22, 2006
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's prof...
August 17, 2006
The search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the latest developments. The one constant for search engine marketing firms, and for the industry in general, is change--usua...
July 11, 2006
When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control--once a website is released into the...
July 11, 2006
When people refer to "organic SEO" (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of "organic" one step furth...
February 22, 2006
I’m in the business of search engine marketing, so it’s sometimes easy to forget that a majority of people don’t really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general. However, the fact is that a disturbing...