Barbara Mascio
Barbara Mascio is the founder and president of Senior Approved Services - National Network of Products, Resources and Services Endorsed by Seniors and Their Families.
Contact Information
Articles by Barbara Mascio
March 14, 2008
Ed Morris, founder of Abbey Caregivers located in LA, California, (http://www.abbeycaregivers.com) estimates that 85% of the inquiries he receives are from a family member in a crisis situation.
February 01, 2008
With rising costs of medical care, reports of elder abuse, and concerns about ongoing customer support, the consumer, more than ever, is demanding better information prior to making a decision to contract and employ a service on behalf of self, spouse, or loved one.
December 07, 2007
The families in search of verified safe reliable services to contract with on behalf of parent or grandparent far outnumber the current listings of Certified Senior Approved Services.
Responding to the enormous number of inquiries to Senior Approved Services, the Senior Advocate Membership progra...
September 20, 2007
Don’t believe everything you read. An ‘implied’ truth here, an ‘embellishment’ there, all told to quickly relay, of all things, credibility and trust. An ethical business understands the value of trust. Trust, once broken between vendor and consumer, is rarely repaired.
Affiliations with nation...
August 14, 2007
Ohio: In keeping with its mission to strengthen the ability of its members to offer quality adult day services by providing education, advocacy and leadership, The Ohio Association of Adult Day Services (OAADS) has added a new membership benefit.
Members of OAADS can now take advantage of the op...
July 19, 2007
Any good speaker or actor will attest to the fact that you must know your audience if you hope to connect. Without the ability to read your audience, you may as well talk to an empty room.
If the topic and elected method of communication does not necessitate interaction with your audience, then ...
July 19, 2007
“The three most important elements of a clown character that will leave a lasting memory on your audience is; (a) The wig, (b) The nose, (c) The shoes”. I’m sorry, but this statement (the topic of an article posted on a ‘well-known’ clown web ring) is such a sad commentary of what makes a clown a c...
July 19, 2007
The annual educational conference sponsored by OAADS (Ohio Association of Adult Day Services) is on August 17 - 18th. Attendees will be arriving from beyond the state of Ohio. Those attending are typically the owners, administrators, activity directors, social workers, discharge planners and other...
March 29, 2007
Staffing turnovers within the health and elder care industry has increased at an alarming rate. Do you have a solution? Continue reading to learn how to receive a $1,200 advertising package just for sharing your ideas!
From the point of view of an advocate for senior citizens, this is a larger ...
March 26, 2007
Mildred, an independent 82 year old, stood on the corner awaiting the transit bus. A well-meaning pedestrian took hold of her arm and tried to help her across the street, assuming the Ms. Mildred was trying to cross the street. She resisted, he was stronger, and though she battled him, he did get ...
November 12, 2006
Seniors, those with disabilities, family caregivers, and even key health care professionals can now help promote their favorite health or elder care service.
Senior Approved Services (SAS) has developed a simple method for residents in Illinois, N. Carolina, and Ohio to recommend a service that h...
October 27, 2006
Do you know what seniors, older adults, and the baby-boomer are in search of? Marketing in the elder care industry or considering a new business serving the older adult?
Seniors and their adult children are in search of far more than what you might assume. Yes, inquiries are abundant for servi...
October 27, 2006
The Three Leading Causes of Lung Cancer
Smoking
According to the American Cancer Society, http://www.cancer.org/docroot/home/index.asp lung cancer is the leading cause of cancer death in American men and women today.
Smoking is the number one risk factor for lung cancer. It is estimated ...
October 09, 2006
To a seasoned smoker the word ‘relax’ is not normally associated with the thought of smoking cessation. In fact, if you speak with most smokers they will readily tell you that failure to quit smoking is almost always associated with some form of stressor and the inability to relax.
Advanced Las...
September 15, 2006
Announcement: New Resource for NC Health and Elder Care Providers
With the support of the health and elder care businesses operating within North Carolina, Senior Approved Services will prove to be a viable solution for the elderly and family caregivers while saving the government countless doll...
August 24, 2006
In order to successfully receive Certification as a Senior Approved Service each health and elder care business proves the following key elements of Social Responsibility by successfully completing an ethic-based consumer-driven survey, which reports:
Human Life is Precious
Each business prove...
August 01, 2006
According to The National Elder Abuse Incidence Study (1998) family members were identified as the perpetrator in 9 out of 10 substantiated cases of elder abuse and or neglect. http://www.aoa.gov/eldfam/Elder_Rights/Elder_Abuse/ABuseReport_Full.pdf
Further, this comprehensive study reports tha...
June 07, 2006
A senior may have full cognitive abilities yet struggle with speech due to a stroke or other neurological illness. An older frail adult may be in such pain that communicating is very difficult. Those in the health and elder care industry committed to quality service are in tune to these challenges...
May 17, 2006
Grand Opening of Advanced Laser Solutions in Westlake Ohio
Just in Time for Father?s Day ? Give the Gift of Life!
Advanced Laser Solutions, the leader in successful smoking cessation in Ohio, opens a second office in Westlake within the Gemini Towers. ?After two years serving clients from our G...
May 12, 2006
Each year there are millions of seniors and adult family caregivers that attend local health fairs within their local communities. Health and Elder Care professionals designate a portion of their yearly marketing budgets to attend these health fairs and find it quite valuable to get that ?face to f...
April 30, 2006
Many families provide care for an older parent. Some through assumed family obligation and with others it is necessary due to the rising cost of elder care services.
A discussion of what the definition of ?help? often times does not occur. Consequently, assumptions are made and those assumptions...
April 02, 2006
OH: Advanced Laser Solutions is the first smoking cessation program to obtain Certification as a Senior Approved Service in the State of Ohio. This is a distinction that clearly separates Advanced Laser Solutions from other stop smoking services. A 90% (or higher) customer satisfaction rating is...
April 02, 2006
Sex is one of those taboo conversations, right up there with money, politics and religion. No one likes to discuss these issues among friends and family. Even health and elder care professionals, unless specifically in the field of sexual therapy, broach the subject of sexual relations with clien...
March 30, 2006
Announcing the World Wide Networking Group For Professionals Serving the Senior Citizen Population
The inspiration to create a networking group for health and elder care professionals (World Wide) is based on Thomas Friedman?s bestseller, The World is Flat.
? The World Wide Networking Online (W...
March 30, 2006
It?s 2:00 A.M. and you?ve just been summoned to help your loved one to the bathroom ? again. You can?t fall asleep and you are about to break under the pressure of responsibility. Couple that stress with sleep deprivation and financial pressure. You may find yourself at a breaking point. You are...
March 30, 2006
Do you know what your customers want from a business such as yours? What separates a good company from an exceptional one has much to do with how you answer that question. The only way to know with any certainty is by asking.
Your current and past clients are quite willing to tell you what he or...
February 03, 2006
Increase Inquiry Calls
Yes, you can increase inquiry calls and substantially increase your client base with the Site Build It (http://www.qualityeldercare.com/sitebuildit) web service. You can do this without hiring an expensive webmaster.
You do not need any experience or training to succeed. ...
February 03, 2006
Elder Care Marketing – Today’s Market Strategy for the Small Business
Are you a small company without the budget to afford a full time marketing person? What can you do to help potential clients or key referral source find you?
Where are your potential clients? Is this person in your local a...
February 03, 2006
The word itself is often overused and trivialized in our American society. However, love is truly amazing when you see it in action and then you will rarely hear the actual word.
Caregivers of the disabled and of the elderly will teach you that love is the ability to laugh at the absurdities of l...
February 03, 2006
By Elinor Gale, Featured writer of http://www.second50years.com
As the senior population grows, the need for quality care and services increases. In response, service organizations claiming to meet the needs of the elderly are multiplying. How to choose? How can seniors and their adult children kn...
December 16, 2005
New! Web Award For Sites Focused on Senior Safety and Advocacy
Do you have a web site that focuses on senior safety and or advocacy for the senior citizen? Have you visited a site recently that you found was doing an outstanding job at promoting senior safety programs, issues, and or resources?
...
December 09, 2005
Senior Approved Services does not accept advertising from any elder care business that offers a product, resource or service directly to the older adult. It does endorse and recommend services to their senior clients, but only if those businesses have met or surpassed the stringent requirement of a...
December 03, 2005
Start your own business as an Event Planner or raise money for your non-profit organization!
Are you disturbed by a recent news story about a frail elderly senior that fell victim to fraud, theft, or some telemarketing scam? Or perhaps you have just heard about an isolated senior that fell in the...
September 15, 2005
Senior Approved Services Partners with The Caregiver’s Resource Helpline
You now have an immediate simple method to access safe, reliable elder care services throughout the United States. You will save (on average) two to three hours of research, not to mention the mental anguish associated wi...
September 15, 2005
Before we receive a ton of mail correcting us for calling 50 year old's 'seniors' we had to pick an age. Is a senior 50? 55? 60? Some say you can't belong to this generation until you've hit 70. I am just turning 50 and received the McDonald's coffee discount ~ without asking for it ...
We will ...
July 18, 2005
Could an elder-care-co-op work for family caregivers? It's an idea that's worked for years in small communities across the United States with childcare.
Thirty years ago, three of my friends, all stay-at-home moms, got together and worked out a system that worked very well. One day a week, e...
July 14, 2005
Stand outside during a smoke break and it won’t be long until you hear every smoker begin to declare that he or she knows quitting is inevitable. The increasing cost of cigarettes alone has made a financial impact on the smoker.
“I quit, then I gained 20 pounds. I can’t afford to gain weight w...
July 02, 2005
I grew up around my grandmother and her sisters and brothers. We didn’t have much in the way of outside influences or ‘store-bought’ entertainment and so Sunday afternoon story telling was always something I looked forward to.
My elders were quite versed in history and were intelligent enough...
July 02, 2005
We’re experiencing a heat wave, and it’s not just in Cleveland. Nearly every person I’ve spoken to from California to Massachusetts has told me how unusually hot these past few weeks have been. Seniors, the elderly and small children are susceptible to overheating and this can cause some serious hea...
July 02, 2005
We do not use negative reporting or fear tactics to inform consumers on elder care services. We have chosen to take the positive approach by focusing our attention on those elder care businesses that can prove their commitment to serving our senior citizens. Each service within our exclusive net...
June 23, 2005
Local Businesses Prove Committment to Quality Care
Good news! You no longer have to risk chance when it comes to selecting a reputable elder care service for yourself or for a loved one. Senior Approved Services has certified a select number of businesses in our area serving the elderly and d...
June 12, 2005
Marketing, Selling and Serving the Older Adult, Senior Citizens, Family Caregivers
Are your clients pleased by the fine quality service that you provide? Validating your clients’ endorsement of you through Certification as a Senior Approved Service will increase your client base. Senior Approve...
May 27, 2005
Advocate For Senior Citizens – Protecting Against Abuse and Fraud
Ruth is 87 years old this year and has been living alone since 1997. She is in good health, however the daily chores around the home became increasingly difficult. Ruth turned to her church bulletin and found a ‘Home Care Company...
April 19, 2005
Senior Approved Services Announces Hiring of Marketing/Sales Associates
“We received nearly 3,000 phone calls from seniors and their family caregivers in the past twelve months searching for elder care services that were Certified Senior Approved”, states Barbara Mascio, founder of Senior Approv...
April 10, 2005
Living Wills and Health Care Directives
Planning for the Worst Case Scenario
Recent headlines about the Schiavo family in Florida created a multitude of calls to Senior Approved Services from family members who wanted clarification on what it means to designate an individual to make health care ...
March 09, 2005
Elder Care Business Owners Should Not Pay Referral Fees
Anti-Kickback Law May Impose Hefty Penalties
A ruling, on the books since 1972, called the Safe Harbor Provisions states, in part, "the federal anti-kickback law's main purpose is to protect patients and the federal health care programs fro...
March 07, 2005
Elder Care Businesses Awarded Senior Approved Certification
Cleveland OH: What is the most efficient method to promote advocacy for seniors and family caregivers? Barbara Mascio, founder of Seniors Approve (www.seniorsapprove.com) believes she has the solution. “We are the direct link to Certi...
March 06, 2005
Practicing Good Manners Equals Higher Employee Retention and Higher Client Retention
Good old-fashion manners are essential when working in the elder care industry.
The average age group of a senior receiving direct services or care is from 78 to 86. Typically, this is a widowed woman. In ...
March 04, 2005
Written by Rita Phillips
Cleveland OH: As our population lives longer, the need for quality care for the elderly is growing and family members are frantically searching for creative alternatives that allow their loved ones to be part of the family and community for as long as possible. They’re ...
February 13, 2005
The Susan G. Komen Breast Cancer Foundation Northeast Ohio Affiliate
Fund Raising Event – February 24
Cleveland OH: For more than 10 years, The Susan G. Komen Breast Cancer Foundation Northeast Ohio Affiliate has made great progress in the fight to eradicate breast cancer as a life-threatenin...
January 30, 2005
Reaching the Decision Makers of the Healthcare and Elder Care Industry
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Thr...
January 28, 2005
Challenging the Paradigm of the Elder Care Industry
Every once in a while, someone comes along and challenges a system and won’t take, “…because that’s the way we’ve always done it…” at face value. The owner of Senior Approved Services, Barbara Mascio, is doing just that. In fact, her company is ...
January 28, 2005
February the 14th is a day dedicated to love. We asked our ezine readers to submit their thoughts and favorite quotes about love and we received so many replies, we’re still trying to read them all. Thank you for your submissions!
Love comes in many shapes and flavors and is expressed different...
January 28, 2005
Thirty Days Later ... What's the Success Rate?
40 to 45% of American adults make one or more resolutions each year. Among the top new years resolutions are weight loss, exercise, and stopping to smoke.
(1) The following shows how many of these resolutions are maintained as time goes on:
Mai...