Mark Crawford

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Articles by Mark Crawford

Wearing the Brand and Spreading the Word: Merchandise Pros Tell How to Maximize Product Sales
For today´s Country artists, merchandise constitutes a revenue source of ever-increasing importance. Sales of T-shirts, hats, CDs and other items help cover the costs of the bus and road crews for emerging artists as they play smaller venues across the country. For established performers, merc...
THE BUSINESS OF PLACING COUNTRY MUSIC IN FILM
Hollywood hasn't gone enough Country - yet. But 2005 experienced a rise in Country Music on movie soundtracks plus hot artists such as CMA Entertainer of the Year Keith Urban and CMA Vocalist of the Year Gretchen Wilson are making music supervisors in the film industry take a more serious look at Na...

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