Jessica Cox

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Articles by Jessica Cox

Social Media Marketing: What's the Big Deal?
Social media marketing has evolved from a quirky Internet buzzword to a world-wide phenomenon. Now, two-thirds of the global online population hang out on social media communities, and that includes Fortune 500 companies and CEOs. Savvy businesses are scrambling to adapt in this ever-changing playing field. We'll be covering the basics so you can survive and learn to thrive in this new Internet ecosystem.
Reactivating Past Customers with Email Marketing
In tough times, many businesses are returning to tried-and-true methods for building business. No one has money to throw away, and each investment has to pull its weight. Yet many companies overlook a potential gold mine: their existing client base.
How to Unlock the Element of Desire in Your Marketing
Consumer and business clients operate out of different needs and desires. Control, status, excitement, sex, self-improvement, the desire to belong, achievement, survival, and a host of other desires spur them to action. Do you know what tops the list for your clients?
5 Telltale Signs Your Website Design Is Outdated
Your prospects are researching buying decisions online before they decide to close a deal with you. If your website doesn't meet expectations, it will cost you business. Here are a few ways to tell if your website design needs help.

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