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Locke Dauch

Locke Dauch has a Bachelor's Degree in Marketing from Western Washington University. He has been writing and researching in the field for over ten years and is determined to continue his life long aquisition of knowledge in the disciplines of business and marketing.

Articles by Locke Dauch

Market Research – 3 Reasons to Create a Marketing Plan
February 02, 2009
If you´ve been in business a while, you may have noticed that customers don´t just come to you while you twiddle your thumbs. Passive strategies rarely work, even if you are doing some market research, more often than not you will be beat out by your competitors who are actively conducting campaigns and implementing marketing techniques that may include promotional giveaways, sponsored reviews and social networking.

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