Joe Balestrino
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Articles by Joe Balestrino
December 03, 2007
In an age when bigger isn’t necessarily better, alternatives to server sprawl are becoming more and more popular in the IT marketplace. Whether tackling the problem head on with developments such as IBM’s BladeCenter or introducing server appliances to shoulder the computing load and r...
March 29, 2007
Businesses that are active on the world wide web, no matter how great or small, are beginning to realize the necessity of search engine optimization. As with almost all things Internet related, however, their are a number of considerations to be made which can affect the level of success they achie...
February 09, 2007
It is always hard to launch a new site. Optimization is always the best way to go, and not just for the obvious reasons. Optimizing your pages from the start has other benefits. Your optimized pages, though they are not ranking now, make a great platform for PPC. Watching your conversions on them i...
December 15, 2006
Link building is a big part of SEO. Unfortunately, many new site owners seem to either not fully understand what goes into link building or they have old, outdated information. In either case, not knowing what you are doing can have its drawbacks. It can cause you not to rank well and in extreme cas...
October 21, 2006
What’s more important? Creating sites for users or the engines? The answer is both.
Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webm...
September 03, 2006
Linkbaiting is a big topic for discussion lately. Everyone wants and needs links. We can ask for links, buy links or create articles and submit them for one way links. Linkbaiting is about getting links without doing any of these. Linkbaiting is essentially baiting people in by creating something th...
August 08, 2006
With so many new busineses hitting the Internet on a daily business, it becomes increasingly difficult to separate one's company from others. You need to constantly get your brand in front of people. The Internet has not only made it easier for people to start a business online, but that same simpli...
July 16, 2006
There have been many inquires as to what supplemental listings are in Google and why so many sites are effected. I put together this simple Q and A that will help you find and correct problems your site may encounter with the supplemental index.
What are supplemental results?
Supplemental re...
June 28, 2006
The open directory project, or dmoz as it is better known, is the directory many webmasters want to be in. There are many myths and so-called benefits to being in dmoz. Unfortunately, this article will not be about them. This article is to help people better understand how dmoz works and will hope...
June 28, 2006
I read and evaluate hundreds of websites a month. Some sites I read for information, some are my own, some are blogs, messageboards and so on. The rest are from people who request a free SEO site evaluation from my company. Some are from large corporations and others are from mid-sized companies, bu...
June 28, 2006
Content, content, content. That's all I hear...probably because that's what I am always saying. Content! I think people don't fully understand me when I tell them let their content do the work work for them. Usually, it's the other way around. People write content to post on their blog, for
cr...
June 07, 2006
Blogs are a great tool. They allow you to add new, fresh content to your site. They are also a great way to build readership. Think about all the blogs you read. I'm sure that if you're reading this, you're also likely subscribed to a few or at least check them on a daily to weekly basis. Why? Is it...
May 22, 2006
I had to ask myself this question a few days ago. I'm always working on a project or two, sometimes ten. One thing that concerns me is not how much money is being made on the Internet, but even more importantly, how much is being lost. There are so many possible ways to make mistakes with online adv...
May 17, 2006
Google has certainly taken a bite out of how web site owners market their sites. Google recently stated how important it is that sites find others worth linking to. Traditional methods of link exchange and buying links is not the answer. The answer is knowing how to get people to link to you volunta...
May 04, 2006
This is a out of the norm for me. Writing about resumes, that is. I thought I'd tackle this subject to help those looking for work. I hope to offer insight to others who may not have thought of using SEO to help garner employment opportunities. Take my word for it, a well optimized resume will help ...
April 25, 2006
Donald Trump recently launched a travel site located at www.gotrump.com. Trump, like many new website owners, built a site without first considering the unique nature of online marketing and promotion. So where did Trump go wrong? From an SEO standpoint, little of the site is optimized, including ti...
April 19, 2006
SEO is big business these days. All too often, there is little supply to meet the current demand. With increases in the costs associated with other forms of web marketing, it has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Unfortunately many companies kn...
April 12, 2006
There has always been a long standing debate over whether or not to use a subdomain. Questions I commonly receive are... What is a subdomain? Is it hard for a sub-domain to rank well? When should a use a subdomain? What are the SEO benefits? What are the alternatives to a subdomain? These are all ve...
April 03, 2006
Pay Per Click has changed the way we advertise our businesses. PPC has made it possible for small and large business alike to show up on the first page of Google, as long as they are willing to pay for it. Even if you don't have a website, you can create a landing page and push a product or service....
March 22, 2006
Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an SEO firm or someone looking to do SEO for themselves.
Myth # 1 All meta tags are of equal importance...
March 13, 2006
So you want to start a business, sell a product or have the next big dot Com idea, huh? Well, undoubtedly, you will need a domain. Wouldn't an expired domain name give you a head start? Think about it...the site attached to the domain already has a page rank and backlinks.
Maybe the site is liste...
February 26, 2006
It's a fact that surfers prefer organic search results, which are the result of organic SEO methods, 5 to 1 over Paid Search engine advertising. I'm not saying this because I'm a firm believer in the long term benefits of SEO over SEM (even though I am), I'm saying it because it's true. PPC does h...
February 17, 2006
Ahhh...business it is wonderful, isn't it? It's great to know that you can make money online without owning a storefront. Despite the low overhead most online businesses enjoy, there are certainly down sides as well. Instead of competing with other providers of goods and services in your immediate a...
February 06, 2006
Things you need to know before building a website of any kind.
Internet business is big whether your business is solely Internet based or not. It's also true whether you are a large corporation or a mom and pop business with a small site for local clients only. The problem is that many people only...
February 01, 2006
As an SEO expert, I do site evaluations daily. It amazes me how people are willing to put Google ads all over their pages in the interest of earning a few extra bucks without considering the consequences to their business. Think about it. If you are selling a service or product, why would you allow ...
January 23, 2006
Mr SEO's suggestions for getting out of the sandbox faster.
What is the Google sandbox? Some people may disagree that there is such a thing, but the Google sandbox does exist.. Here I will talk about what the Google sandbox is and ways to help avoid it, or, at the very least, shorten your time in...
January 12, 2006
The Internet is known as the "Information Super Highway", and for good reason. The Internet holds an incredible amount of information and is growing at an extraordinary speed. The flood of new information, valid or utterly useless, will only increase.
Content on the Internet has become a way to pr...
December 05, 2005
Real estate is big business. You don’t need me to tell you that. Not just online but offline as well. Many real estate agencies fail to use the internet to their advantage. Yes, having a website is great. You can have people browse real estate listings whether buying a home or renting an apartment.
...
November 05, 2005
Landing pages are important to anyone running a pay per click campaign. Some people may disagree. In fact, I know there are many people that believe there is little use in spending time on them at all. These are usually people that have never attempted to optimize their landing pages. Several large ...
October 26, 2005
I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at le...
October 15, 2005
Why Designers don’t do it. Why website owners need it.
More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the internet. Surprisingly, I still come across web designer...
October 09, 2005
Search Engine Optimization (SEO) and web design go hand in hand. One cannot function without the other. Sure, you could have a well designed website on the internet and pay for traffic and advertising. However, no one will find you while doing a search. The benefits of being found on search engi...
September 20, 2005
Why would my site need a redesign?
There are a lot of reasons your site may need a re-design. Some may be more obvious than others. You may have asked yourself the question: Can my site benefit from a re-design? Hopefully, by the end of this article, you will have an answer. The most common r...
September 19, 2005
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
Now, you are probably saying to yourse...
August 30, 2005
Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn’t the research, it's the waiting. This article will give you some tips to help spee...
August 22, 2005
I am banned from Google...Help!
What did you do to get banned? Can you get un-banned? Yes! But first you need to know what you did to get banned. Google will not tell you. A sure sign you have been banned is that your web site is missing a page rank. By, that I mean the PR bar is Gray. That is us...