People from different countries and cultures have specific ways of addressing and greeting others when making new acquaintances. Not knowing how to address someone properly can create a very embarrassing situation for both parties.
I remember when MacDonald´s opened its first restaurant in Romania. I was so excited about it and I still remember my first meal there. I had a beef burger, and I liked it… and I never eat beef! At that time, MacDonald's was already a well-known brand in my country from American movies, so the...
Your company is expanding to foreign markets and you've been chosen to oversee the localization of your company's web site. You built the web site and you know all about it: every page, each navigation button; scripting, coding, applets, cascading style sheets, etc. But you don't have a clue about t...