Adam Henige
I am Managing Partner of Netvantage Marketing, an Internet Marketing Consulting Firm based outside of Lansing, Michigan that provides clients with search engine optimization, pay per click management and web analytics consulting. I have worked in multi-media and marketing since 2001, and I have an MBA in Marketing from Michigan State University.
I have worked with (and for) companies like Bausch & Lomb, Xerox, M&T Bank, Gordon Food Service, and Sumitomo Heavy Industries.
I have worked with (and for) companies like Bausch & Lomb, Xerox, M&T Bank, Gordon Food Service, and Sumitomo Heavy Industries.
Articles by Adam Henige
August 26, 2009
While the steel industry probably isn't seen by many as the most tech savvy industry, we recently worked with our partner Capital Steel & Wire to produce some research on trends in search for the most popular steel related keywords.
July 21, 2009
While search engines got some press during the presidential campaigns, it seems there are opportunities at smaller level of government, too. Reputation management opportunities are everywhere as rumors and misinformation runs rampant across the web.
June 26, 2009
What's next for global steel, protectionism, and global trade policy with China? The coming months could be telling as a collision between foreign and domestic interests in Russia, China and Europe looms.
May 13, 2009
More and more open source software is becoming available, and it's increasingly meeting the needs of larger business. This author explains his experience with open source content management systems and how he feels it's changing the web development business.
April 14, 2009
As businesses feverishly jump on the Twitter bandwagon, one Internet professional suggests caution, particularly for small businesses, prior to throwing money and resources at this social media phenomenon.
February 18, 2009
While some highly reputable companies work to legitimize SEO as a staple marketing tactic for companies big and small, some providers continue to give the industry a black eye.
January 20, 2009
While some research shows benefits to running a PPC campaign along with your SEO efforts for branded terms, but proceed with caution says Netvantage Marketing's Adam Henige. There's a short list of questions to ask when taking this approach to see if it's a sensible use of your marketing dollars.
January 19, 2009
The success of the Nintendo Wii has been well chronicled, but an old school gamer come marketer talks about some of the fundamental business tactics that have been overlooked.
January 14, 2009
Many companies are using some type of CRM system to manage their customer data and monitor the effectiveness of their sales. Likewise, these same companies are likely using the Internet and some form of analytics to track the success of that campaign. This article speaks on integrating these two valuable tools for an even more powerful solution.
December 26, 2008
In a time of tightening budgets, Michigan companies can use online marketing to gain market share, diversify their client base, and reach new markets.
December 17, 2008
Internet marketing professional Adam Henige looks at how automakers are utilizing online marketing to change bailout perceptions...and waste money.
December 04, 2008
Many small businesses wind up getting fleeced by their providers when they decide to move into the realm of online marketing. This article serves as a quick guide to add to your standard due diligence in selecting a vendor if Internet marketing is somewhat of a foreign concept for you.
November 19, 2008
Are you using your paid search management campaigns to drive seasonal sales? This article suggests methods for planning and driving additional sales through strategic use of PPC advertising.
November 19, 2008
GM takes a cue from politicians and other savvy corporations in utilizing search engines for reputation management (or in this case, straight up politicking). However, I see a glaring hole in their plan, which not surprisingly, sees them wasting money senselessly.
November 11, 2008
A follow up to a previous report on how Barack Obama's campaign effectively used paid search marketing and sites dedicated to combating rumors spreading about the Internet. Here, author Adam Henige adds additional research which not only shows the volume of people seeking out information pertaining to these rumors, but also the public's willingness to fact check on the web.
November 04, 2008
If you exist in an industry where customers and clients are constantly being sniped, paid search marketing offers an opportunity for you to stay in front of these customers and help you win the competitive war.
October 29, 2008
White Gold is the new campaign for milk, but is it any good? What lessons can we learn from a fictitious rock band when it comes to advertising on Google or other Internet marketing channels?
October 21, 2008
Is the Google AdWords Quality Score really fair? To some degree it's a chicken and egg scenario in terms of how your bid effects your position which effects your click through, which effects your quality score which effects your cost...Sound confusing? That's because it is.
October 15, 2008
With rumors spreading like wildfire across the Internet about Obama's ties to terrorism, and Sarah Palin's family and political background, it raises an interesting question as to how the candidates can clear the air. The answer so far appears to be paid advertisements on Google.
October 13, 2008
An SEO Solutions Expert discusses how he uses terms such as "Michigan search engine marketing" and how you can use the concepts of geo-targeting within SEO.
September 29, 2008
An SEO solutions expert discusses how to approach search engine marketing with the mindset of a search engine user.
September 12, 2008
A Michigan Internet marketing professional discusses the importance of looking at competitive data when doing web analytics research.
August 26, 2008
Taking a look at the demographics of search engine audiences, and what it means to your online marketing strategy.
August 08, 2008
An online marketing professional discusses the impact of Google cracking down on automated queries.
July 29, 2008
An industry professional discusses how to keep your web analytics endeavors focused on business results.
July 02, 2008
An online marketing professional discusses the value of using web analytics to find the sweet spots on your web site and in your campaigns.
June 24, 2008
An article discussing how to better perform paid search management by utilizing web analytics. Netvantage Marketing managing partner Adam Henige brings his Internet marketing experience to the discussion.
June 20, 2008
Discusses ways in which companies can use web analytics to learn why visitors to their site aren't driving new business.
June 18, 2008
Netvantage Marketing partner Adam Henige shows how basic web server statistic packages can provide insights into new market opportunities for your business.
June 06, 2008
In a world of tightening marketing budgets companies looking to delve into the world of Internet marketing services may serve themselves well to seek out a good vendor rather than take on the task themselves.
May 30, 2008
Many small to mid-sized companies are failing to utilize inexpensive resources that would allow them to better utilize their tightening advertising budgets. Some basic web analytics can provide a starting point to help these companies better utilize their marketing budgets.