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Colin Shaw

Colin Shaw, a founding partner of Beyond Philosophy, helps organizations think through the ramifications of commoditizing global markets and work on improving the customer experience. He is the author of Building Great Customer Experiences and Revolutionize Your Customer Experience and has made numerous appearances on CNN and BBC. In addition, he has written articles for The Times, The Independent, The Guardian, Daily Telegraph, Marketing Week, and Utility Week. With more than 20 years of working experience in his field, he is frequently asked for his expert advice in customer relationship management. To learn more about customer experience improvement programs, visit www.beyondphilosophy.com.

Articles by Colin Shaw

Enhancing Customer Retention and Devising a Better Customer Acquisition Strategy
May 22, 2008
Recently, the trend for businesses is to spend more money on attracting new customers while spending relatively little on customer retention. With businesses focusing more on an enhanced customer acquisition strategy, existing customers often feel neglected and left to ponder the company´s lack of action. Formulating a detailed plan that rewards existing customers is the key to a stable, lifetime profit.

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