Lyle Martin is a real estate veteran with more than 30 years of experience. In 1987, he and his business partner Mary LaMeres-Pomin left the "traditional" world of real estate to start Assist-2-Sell®, a full-service discount real estate company based in Reno, Nev. Today, Assist-2-Sell has more than 550 franchise offices throughout the United States and Canada. Lyle continues to serve as co-chief executive officer of Assist-2-Sell Inc. Thanks to Assist-2-Sell´s "Full-Service with $avings!"® marketing program, home sellers have saved more than $800 million in real estate commissions.* Entrepreneur Magazine has recognized Assist-2-Sell as a leading franchise and the Wall Street Journal´s StartupJournal named Assist-2-Sell one of its 25 "Franchise Top Performers." Lyle has also been named one of the "100 Most Influential Real Estate Leaders" by Inman News.
*Savings based on statistics since January 1, 2000, for all Assist-2-Sell® offices in North America, compared to paying six percent commission. Six percent used for comparison purposes only. Commissions may be negotiable and are not fixed by law.
Articles by Lyle Martin
With a little extra effort, homeowners can improve the chances that their home will sell quickly and for top dollar.
As a home seller, you and your real estate agent have a lot of tools available to attract the attention of potential home buyers. Here are some of the most commonly used methods for advertising property listings and expert insight into their effectiveness.
The question on everyone´s mind is, "Has the market bottomed out?" People want to know if now is the time to buy a home or if they should wait for further declines in home values. In this article, a real estate veteran points out the risks of waiting for the bottom of the market.
Most homeowners realize they need a real estate agent to help them sell their home. But how is one agent different from the next? This article clarifies some misperceptions about real estate brokerages and gives homeowners tips on what they should look for in an agent.
The spring home buying season is fast approaching and many people are preparing to take advantage of low interest rates and a great selection of well-priced homes. Buying a home is exciting but it can also be overwhelming. Following a few simple suggestions will help make the process a little easier.
Over the last few months, the U.S. government and leading mortgage lenders have announced plans to help homeowners on the brink of foreclosure. Their solutions may not be drastic enough to repair a housing market that is in a lot of trouble; one that is hurting homeowners all over the country. One real estate veteran offers a few solutions of his own.