Fred Waters

Fred Waters is President of the Local Online Marketing Association. Devoted to helping local businesses connect with their customer online. We teach techniques and strategies for marketing your business on the Internet. To learn more go to the Local Online Marketing Association.

Articles by Fred Waters

Are You Emailing Your Local Customers? Why Not?
If you are a local business and are not emailing your existing customers, you are missing out on an opportunity to maximize their lifetime value. Learn how email marketing can be your most cost effective tool for promoting your current clientele.
Build It Yourself Local Business Websites
Few local businesses realize there is a cost effective alternative for building a website. With a site builder, not only can you build your own site, but you can easily update and maintain it. These site builders are relatively inexpensive in comparison to hiring a web designer.
Email Marketing Can Profit Your Local Business
If I were offered only one marketing tool, I would have to go with email. It provides an inexpensive means of communicating with both prospects and existing customers. In fact, in a recent survey of Internet marketing executives, email was rated #1 as the primary choice of online marketing tools. ...

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