Naseem Javed
Naseem Javed, author of Naming for Power and also Domain Wars, is recognized as a world authority on Global Name Identities, Image, Cyber-Branding and Domain Management Issues. He introduced The Laws of Corporate Naming in the 80's and also founded ABC Namebank, a consultancy established in New York and Toronto a quarter century ago. Naseem also conducts executive workshops and conferences on global image and name identities issues.
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Articles by Naseem Javed
August 22, 2008
Under the latest ICANN's policy who would like to bid the highest amount for the exclusive global rights to the new domain suffix .dubai? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai....
May 22, 2008
Many decades ago, ad agencies mastered the craft to entice, hunt and capture
customers. This century, the search engines offering brand new tools that empower
the customers to hunt for the best deals are making the traditional branding
craft almost obsolete.
May 15, 2008
The previous recessions have clearly taught us some very valuable lessons, as
this time around, the application of the right game plan may offer you a winning
streak. This is how.
August 27, 2007
The race for the global image repositioning is getting fiercely competitive as more and more countries are improving their softer image, claiming the right to produce good quality exportable brands for the international markets. Poised and confident, they want to play the marketing game on a global...
August 25, 2007
The race for the global image repositioning is getting fiercely competitive as more and more countries are improving their softer image, claiming the right to produce good quality exportable brands for the international markets. Poised and confident, they want to play the marketing game on a global...
October 12, 2006
The Western economies realized decades ago that small and medium enterprises are really the main drivers of the economy. While big businesses are necessary to preserve and maintain structure within the economy, surely they have considerable problems of their own. Mega corporations of the earlier er...
August 16, 2006
Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as generic names, as it was their huge popularity that made them lose their trademark protection. So why is the use of famous tradema...
January 31, 2006
Silicon Valley's current enfants terrible – Google’s brilliant duo -- have given the global populace wings to soar over towns and cities, and the flights include everything except peanuts. Fasten your seat belts.
Consider these two observations:
First, every half century or so, advertisers ac...
January 19, 2006
The corporate teams that are overdependent on research averages often see their marketing fail at a spectacular rate. Their new product introductions seem caught in a revolving door -- what's in and what's out based on "researched" hypotheses that have little to do with actual market behavior.
In...
January 12, 2006
"Cheap" is losing its power as now "free" is in. Global competition is so fierce and the labor-cost disparity is so wide that most bargain pricing is no longer effective, as there is always some other supplier to offer a product for far less -- or even for free.
Imagine: One morning you see roa...
December 28, 2005
We are being forced to re-design to a new level of “micro-nization” of business units, a “wireless-izing” of mass communication and a “voip-izing” of populace conversations in marketplaces, under a massive globalization with highly localized customization to fit the demands of consumers. This subjec...
November 10, 2005
Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the real players. The rest are either still discovering who they are or just making stories as they go along or periodically falling flat on their faces.
W...
November 02, 2005
The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have all lined up, excited for having exclusive rights to aromas which they can use to bring odor to their lifeless products. Like, peachy-smelly-bras or chocolate-s...
October 19, 2005
As long as the flow of information shifts from the old model of "from one to many" to "from many to one," the current TV and print model will crumble. And it will keep on sliding, fast.
It is happening right now. Media executives, mostly in denial, are shunning the subject. Smart ones are coming u...
October 14, 2005
Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe got together and jointly decided to replace all our current currencies and their value and choose brand new colors, designs and new values all own their own. Economy? What economy?
In the golden ...
September 07, 2005
Welcome to the event. Here extreme manufacturing meets extreme consumption. The sidekick nations simply dance around the leftover inventories and surplus raw materials. The remaining nations pray and hope that the mating of these two elephants will result in true love. The trade imbalances are way...
July 30, 2005
A Final Word on Branding
Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of "tummy branding." Some argue that this is how news is created. To some, this is "desperate branding" in action. Welcome to "guaranteed-to-fail branding," a process that ensures a top sp...
July 24, 2005
The desired goal of most of the other countries other than US is to end up with their own local language suffixes, own local language domain names, basically their own Internet, with its own domain registration policies -- in a nutshell, a very big and a very complex global mess, indeed.
This fi...
July 15, 2005
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. This gives birth to an extreme name identity, whereupon a major advertising process kicks in. All things are combined -- shaken, not stirred -- ...
July 13, 2005
Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within a few years, a billion people in Asia will be playing with e-commerce. All that power and all that technology replicating at a phenomenal rate will create global shockwaves both in tr...