Debra Gould
Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.
Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.
Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.
Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.
Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".
In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.
Articles by Debra Gould
February 07, 2012
Home stagers and graduates of the Staging Diva Training Program compare stories about decorating their homes as children.
January 31, 2012
Three graduates of the Staging Diva Home Staging Business Training Program were recently featured in various media stories.
January 24, 2012
Expert home stager Debra Gould, The Staging Diva, explains how home stagers can benefit from gearing their services toward a specific target market.
January 17, 2012
Home stagers report that houses "speak" to them as they work on their clients´ home staging projects, specifying the modifications that need to be made for optimum resale potential.
January 10, 2012
Debra Gould, The Staging Diva, gives tips to home stagers for decorating the dining room table during their home staging projects.
January 03, 2012
Expert home stager Debra Gould discusses how home staging can play a role in the short sale process.
December 14, 2011
Debra Gould, The Staging Diva, discusses tips that home stagers can use to improve their confidence while building their home staging businesses.
December 05, 2011
After a 10-year career in pharmaceutical sales, Lori Fischer decided to leave it all behind to become a home stager. She gives credit to Debra Gould, The Staging Diva, for her early success.
November 29, 2011
Expert home stager Debra Gould encourages her readers to take control of their future by starting their own home staging businesses.
November 14, 2011
Staging Diva Debra Gould talks about the details of a home staging project and discusses the reasons that tradeoffs were required for practical reasons.
November 07, 2011
After selling her home for $15,000 above the asking price, Staging Diva Graduate Lavonne Clifford proves that home staging works.
October 31, 2011
Home staging expert Debra Gould provides home stagers with advice for purchasing a quality camera in order to build a strong home staging portfolio.
October 26, 2011
Debra Gould, The Staging Diva, was recently named as a Finalist in four categories for the Stevie® Awards for Women in Business.
October 10, 2011
Expert home stager Debra Gould explains why it takes time for home staging websites to be ranked by search engines.
October 03, 2011
Europe´s biggest private TV broadcaster has contacted several members of the Staging Diva Directory of Home Stagers about appearing on a home staging show.
September 29, 2011
All home stagers are eligible to join Debra Gould´s group coaching program, Staging Diva Dialog, where they can get their home staging business questions answered live on the telephone.
September 26, 2011
Graduate of the Staging Diva Training Program, Susan O´Connor, shares the story of her first home staging consultation.
September 19, 2011
Debra Gould, The Staging Diva, recommends that home stagers maintain control of their home staging website hosting and Google AdWords.
September 06, 2011
Home staging expert Debra Gould explains how home stagers can get repeat business from previous clients.
August 30, 2011
Expert home stager Debra Gould discusses the lessons that home stagers can learn from watching television shows about home staging.
August 22, 2011
Expert home stager Debra Gould encourages home stagers to put aside their fears and embrace creative home staging solutions.
August 02, 2011
Home staging success hinges on investment in quality tools. Expert home stager Debra Gould explains why this is the case.
July 25, 2011
Expert home stager Debra Gould encourages home stagers not to give up on their dreams. Gould tells her personal tale of perseverance along with stories of others who found success after facing much rejection.
July 19, 2011
According to expert home stager Debra Gould, home stagers can earn more money than real estate agents due to lower overhead costs. In addition, stagers don´t work for free they way real estate agents do.
July 05, 2011
Home staging expert Debra Gould gives advice to home stagers for managing home staging appointments.
June 23, 2011
Debra Gould, a.k.a. The Staging Diva, shares a home staging success story from New Jersey home stager, Jodi Whalen of Pear Tree Home Designs.
June 09, 2011
Staging Diva Debra Gould releases essential information for home stagers about building a home staging website so it will be found by Google and other search engines.
May 18, 2011
Professional organizer and Staging Diva Graduate Beth DeLozier-Hayes adds home staging services to her business, tripling her income.
May 09, 2011
Home stager, Holly Battaglia, spruces up a client´s home after it spent seven months on the market. The home sold immediately, only one day after staging.
May 03, 2011
Home staging expert, Debra Gould, has released an updated edition of her free economy report for home stagers. Gould wrote the report for aspiring home stagers who are debating whether to start a staging business in today´s volatile economy. This updated edition includes current research and real estate statistics for 2011.
May 02, 2011
Staging Diva, Debra Gould, shares a story about how a paint color specialist was able to grow her business by offering home staging services.
April 29, 2011
Staging Diva Graduate, Stacy Goade, received calls from two prospective clients the same day she was thinking of giving up on her dream.
April 02, 2011
Staging Diva, Debra Gould, shares her favorite camera buying tips for home stagers.
March 23, 2011
Staging Diva, Debra Gould, helps home stagers deal with the bed bug epidemic.
March 01, 2011
Staging Diva, Debra Gould, discusses home staging lessons gleaned from HGTV´s popular program, Property Virgins.
February 21, 2011
Staging Diva, Debra Gould, discusses why it´s unrealistic to expect a new website to appear on Google within a day or two.
February 09, 2011
Staging Diva, Debra Gould, shares information from an Active Rain article about how much less money agents make than it appears on the surface.
February 02, 2011
Staging Diva, Debra Gould, offers advice for scheduling home staging consultations.
January 24, 2011
Staging Diva, Debra Gould, discusses the importance of a home staging website that is built to rank well in search engines.
January 10, 2011
Staging Diva, Debra Gould, offers advice about how to make the most out of donating a gift certificate for home staging services at a silent auction.
December 14, 2010
Debra Gould knows how to make money as a home stager and she developed the http://www.stagingdiva.com/homestagingtraining.html to teach others how to earn a living doing something they love.
December 07, 2010
The Staging Diva, Debra Gould, discusses the importance of staging kids´ rooms in the Ultimate Design Guide and this is a living example of why it works. More than 4000 people around the world have taken The Staging Diva Home Staging Business Training Program.
November 26, 2010
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva®, knows how to make money as a home stager and taught over 4000 others to do the same. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.
November 18, 2010
Staging Diva, Debra Gould, talks about what´s missing for many law of attraction followers.
November 12, 2010
Home stagers using a full listing in the Staging Diva Directory of Home Stagers as their website don´t have to worry about this because the site has been built using only white hat techniques and listings rank very high in Google. Learn more about getting a listing on the Directory
November 09, 2010
Staging Diva, Debra Gould, explains why the phrases "realtor" and "real estate agent" are not interchangeable.
November 04, 2010
Staging Diva, Debra Gould, shares a success story from Omaha home stager, Dolly DeWald, who helped get a home sold after one open house.
November 01, 2010
The Staging Diva, Debra Gould, offers advice to home stagers about how to convince homeowners why they should invest in staging.
October 24, 2010
Staging Diva, Debra Gould, offers home stagers advice when it comes to staging a home around a grieving homeowner.
October 16, 2010
Staging Diva, Debra Gould, gives home stagers three tips to help establish their staging fees.
October 11, 2010
Staging Diva, Debra Gould, explains why home stagers shouldn´t worry too much about their competitors.
October 11, 2010
Staging Diva, Debra Gould, offers information hoarders like herself a solution to managing those stacks of paper.
September 24, 2010
Home staging expert, Staging Diva, talks to home stagers about how to handle on-the-job anxiety.
September 21, 2010
Staging Diva, offers advice about approaching owners of FSBO properties.
September 21, 2010
Expert home stager, Staging Diva, discusses how home stagers who project a confident image are more successful.
September 02, 2010
Home staging expert Staging Diva discusses the lifestyle changes a new stager can expect at the start of his or her career.
September 01, 2010
Expert home stager Staging Diva discusses how home stagers needn't provide all staging services needed for a project.
August 28, 2010
Staging Diva, offers some financial advice to home stagers.
August 26, 2010
Staging Diva discusses the benefits of being a part-time home stager.
August 23, 2010
Home Staging expert Staging Diva shares a unique success story where a Staging Diva Graduate was called to stage a home she herself toured as a potential buyer without any interest.
August 21, 2010
Staging Diva offers advice to aspiring home stagers, encouraging them not to settle for "same old, same old."
August 17, 2010
Home staging expert, Staging Diva, explains why stagers shouldn´t be intimidated by luxury homes.
August 12, 2010
Home staging expert, Staging Diva, shares a business lesson learned over brisket.
August 02, 2010
Staging Diva, shares a success story from home stager Leah Fritz, a Staging Diva Graduate.
July 30, 2010
Staging Diva, discusses the importance of portraying a confident image if you want to be seen as a professional home stager.
July 28, 2010
Expert home stager Debra Gould, shares a story from Maryland home stager and Staging Diva Graduate, Holly Battaglia, proving that home staging works.
July 23, 2010
Staging Diva, talks about how home stagers don´t have to perform all the services they recommend themselves.
July 22, 2010
Home staging expert, Staging Diva, offers tips to home stagers to help them face their fears and keep moving forward.
July 19, 2010
Home stagers needn't be intimidated by the perceived "high-tech" nature of downloadable home staging courses, explains expert home stager Debra Gould.
July 15, 2010
Home staging expert, Staging Diva, shares a home staging success story from Staging Diva Graduate and Ontario home stager, Fabia MacNair.
July 13, 2010
Home staging expert, Staging Diva, shares a basic home staging tip and discusses the opportunity that exists for home stagers with many foreclosures currently on the market.
July 08, 2010
Home staging expert, Staging Diva, shares a home staging success story from Staging Diva Graduate and Barrie home stager, Margaret Harlos.
July 07, 2010
Home staging statistics are not as powerful in selling as the use of staging stories, explains expert home stager Debra Gould.
June 30, 2010
Home staging expert, Staging Diva, shares a success story from Staging Diva Graduate Holly Battaglia.
June 28, 2010
Home staging expert, Debra Gould, discusses the custom of homesellers burying statues of St. Joseph in their yard, with hopes of selling faster.
June 27, 2010
Staging Diva, Debra Gould, discusses the importance of having a strong logo for a home staging business.
June 27, 2010
Home staging expert, Debra Gould, shares a success story from Staging Diva Graduate and New York home stager, Donna Dazzo.
June 22, 2010
Some home stagers are starting to receive emails promoting virtual home staging software. Home staging expert, Debra Gould, has heard from many stagers curious about her take on this new practice.
"In my opinion there are two types of virtual staging," states Gould, founder of the Staging Diva Ho...
June 18, 2010
Home staging expert, Staging Diva, weighs in on the topic of virtual home staging.
June 15, 2010
Home staging expert, Staging Diva, shares a success story from Staging Diva Graduate, Fabia MacNair.
June 12, 2010
Home staging expert, Staging Diva, shares a story about a real estate agent who was given proof that home staging works in an unexpected way.
June 08, 2010
Intrepid entrepreneur, Staging Diva, discusses the danger of giving up too soon on a new business.
June 08, 2010
Many home owners choose to sell on their own instead of working with a real estate agent and giving 5% or 6% of their selling price over in real estate commissions. These properties are known as FSBOs, an acronym for 'For Sale by Owner.'
June 03, 2010
Staging Diva, Debra Gould, demonstrates how home staging can help FSBO clients get more money on the sale of their homes.
May 31, 2010
Home staging expert, Staging Diva, stresses the importance of following up with prospective clients through an inspirational home staging success story.
May 27, 2010
Staging Diva, offers advice for home stagers asked to conduct a home staging consultation when the homeowner won´t be present.
May 25, 2010
Home staging expert, Staging Diva, explains why a home stager should insist the homeowner be present for the home staging consultation.
May 20, 2010
Home staging expert, Staging Diva, reminds home stagers of the power they hold in real estate.
May 19, 2010
Home staging expert, Staging Diva, explains to home stagers why it´s so important to never waive their consultation fee even for a vacant home.
May 18, 2010
Home staging expert, Staging Diva, explains how home stagers should go about obtaining home staging client testimonials.
April 28, 2010
Home staging expert, Staging Diva, wants stagers to claim their own power in real estate and to stop listening to nay-saying real estate agents.
April 13, 2010
If you´re a savvy entrepreneur, you don´t wait for your home staging clients to get back to you after you´ve staged their homes. Think about all of the times you yourself have just never gotten around to putting that Thank You card in the mail and you´ll realize why you shoul...
April 12, 2010
Home staging expert, Staging Diva, reminds home stagers that she is available for hire as a business coach.
April 07, 2010
Home staing expert, Staging Diva, shares a success story from a Staging Diva Graduate who proved a skeptical real estate investor wrong by helping a property sell in 2 1/2 weeks at Christmas time.
March 31, 2010
Home staging expert Staging Diva, discusses how the success of a home staging business comes down to hard work, not luck.
March 29, 2010
Founder of the Staging Diva Home Staging Business Training Program, home staging expert Staging Diva, shares several tips home stagers can use to keep their clients safe from those meaning harm.
March 19, 2010
Founder of the Staging Diva Home Staging Business Training Program, home staging expert Staging Diva, cautions home stagers, decorators and Interior Designers against a new email scam targeting them.
March 17, 2010
Author of the Home Stager´s Guide to Twitter, home staging expert Staging Diva, discusses how social media sites like Twitter and Facebook are powerful marketing tools for small business owners.
March 17, 2010
Expert home stager, Staging Diva, offers tips to home stagers to help protect the safety of their clients.
March 10, 2010
Staging Diva, explains why aspiring home stagers need to stop letting nay-saying real estate agents discourage them.
March 08, 2010
Home staging expert, Staging Diva, shares a success story from a Staging Diva Graduate who was able to rescue her career as an Interior Designer during Southern California's housing collapse by learning home staging.
March 08, 2010
Staging Diva, explains why she advises against home stagers advertising their prices online.
February 28, 2010
Staging Diva, shares a success story from Denver home stager, Debbie Fiskum, who´s proving in her market that home staging works.
February 22, 2010
Home staging expert Staging Diva discusses why flash websites, though pretty to look at, do nothing to help your website rank higher in the search engines.
February 15, 2010
Intrepid entrepreneur, Staging Diva, discusses how being an entrepreneur and starting your own home staging business has nothing to do with luck.
February 10, 2010
The Staging Diva, cautions home stagers about a new email scam that specifically targets stagers.
February 03, 2010
Home staging expert, Staging Diva, shares stories of men and women who have completely reinvented their lives to become home stagers.
February 03, 2010
Home staging expert, Staging Diva gives home stagers six reasons why they should have their own free Twitter account.
January 29, 2010
Home staging expert, Staging Diva, explains to aspiring home stagers why they don't need to spend a fortune on accessories, bedding and towels before starting their business.
January 26, 2010
Home staging expert, Staging Diva, shares recent US and Canadian real estate statistics that indicate a strong market for home stagers in 2010.
January 26, 2010
Staging Diva, explains to home stagers why social media is not only reserved for kids and how it can be used to build a business.
January 20, 2010
The Staging Diva®, offers advice to home stagers worried about how to stage a home with no good qualities.
January 19, 2010
The Staging Diva, shares a story about an Interior Designer surviving Southern California´s housing collapse by becoming a home stager.
January 19, 2010
Home staging expert, Staging Diva, uses the Tiger Woods PR disaster to demonstrate how nothing is private anymore and most of our communications are permanent and usually searchable.
January 12, 2010
Using the recent Tiger Woods PR disaster as an example, The Staging Diva®, reminds home stagers that little in life is private anymore.
January 11, 2010
Home staging expert, Staging Diva, shares stories from several Staging Diva® Graduates who reinvented their lives to become home stagers.
December 28, 2009
Home staging expert, Staging Diva, discusses what might have happened had Oprah let the fear of failure stand in her way when she started her TV show 24 years ago. Gould suggests the start of a New Year is the ideal time to finally take the plunge and start a home staging business.
December 28, 2009
The Staging Diva®, asks aspiring home stagers to imagine what their lives could be like this time next year if they take the plunge to start their business by enrolling in home staging courses.
December 23, 2009
Home staging expert, Staging Diva, reminds home stagers and home sellers that the bedroom is just as important as the kitchen and bathroom when it comes to decorating a property for a fast house sale.
December 23, 2009
Intrepid entrepreneur, Staging Diva, advises home-based business owners to use a contact details other than their home address on marketing materials to protect their safety and to appear more professional.
December 21, 2009
Home staging expert, Staging Diva, discusses why home stagers should not market their businesses based on having the lowest price services.
December 16, 2009
Home staging expert, Staging Diva, advises those constantly decorating and redecorating their homes to take lots of before and after photos. It´s never too early to start your home staging portfolio.
December 15, 2009
Expert home stager, Staging Diva, shares a success story from Staging Diva Graduates Paige Holm and Aron Bailey. After their expertly done staging, a home that had been sitting vacant for five months with no interest sold in two days.
December 11, 2009
The Staging Diva®, explains how the healthy Canadian real estate market will benefit home stagers.
December 10, 2009
Intrepid entrepreneur, Staging Diva, offers advice to entrepreneurs in an industry where their profession is misunderstood by their market.
December 08, 2009
The Staging Diva®, explains how the record level of US home sales reported by the National Association of Realtors in November 2009 benefits home stagers.
December 04, 2009
Internationally recognized home stager, Staging Diva, reminds home stagers that they must never stop marketing no matter how afraid they are of becoming too busy. She offers suggestions of how to structure your business so you can easily take on more home staging clients.
December 02, 2009
The Staging Diva®, advises home stagers on what to do when they find themselves being asked to stage an absolutely filthy home.
November 30, 2009
Home staging expert, Staging Diva, discusses the purpose of Staging Diva homework assignments and why she doesn't believe in grading results and giving out home staging credentials
November 25, 2009
Home staging expert, Staging Diva, shares a story from Staging Diva® Graduate, Susan Atwell, about how she helped a desperate family sell their home fast even in a slow real estate market.
November 20, 2009
The Staging Diva, explains how home stagers can go about getting an email address that matches their business name.
November 18, 2009
Home staging expert, Staging Diva, offers several house showing survival tips for home stagers to pass along to their clients.
November 17, 2009
Expert home stager, Staging Diva, discusses the logistics of accepting credit card payments for home staging services.
November 13, 2009
The Staging Diva, shares a home staging success story from Staging Diva Graduate, Colette Smith.
November 12, 2009
The Staging Diva, explains why aspiring home stagers shouldn't choose a home staging course based on the credentials it offers.
November 12, 2009
Expert home stager, Staging Diva, explains how home staging is only one piece in the puzzle of a successful real estate sale and gives advice to home stagers worried about their responsibility if a house they've staged does not sell.
November 10, 2009
The Staging Diva, advises aspiring home stagers not to search out job shadowing opportunities and offers alternative ways of gaining confidence.
November 09, 2009
The Staging Diva discusses how she handles the process of obtaining accessories for her home staging projects and why it´s not money out of her own pocket.
November 05, 2009
Expert home stager, Staging Diva, offers advice to home stagers concerned with obtaining liability insurance for their business.
November 05, 2009
Many aspiring home stagers who live in small rural towns worry about whether or not their area can support a home staging business. Here expert home stager, Staging Diva, shares some practical advice for anyone in that position.
November 02, 2009
Expert home stager, Staging Diva, discusses why there´s more to marketing a staging business than offering cheap rates.
October 31, 2009
Expert home stager, Staging Diva, explains why home stagers are hurting their image by offering their services for free.
October 27, 2009
Home staging expert, Staging Diva, explains why home stagers do not need to bring an assistant with them to their consultations.
October 25, 2009
Expert home stager, Staging Diva, shares a success story from Staging Diva® Graduates, Aron Bailey Bruser and Paige Holm who prove home staging works for real estate investors.
October 25, 2009
In this economy, not every budding entrepreneur has the freedom to quit their day job to follow their dream of starting a business. Expert home stager, Debra Gould explains how part-time home stagers moonlighting around another job can still appear professional.
October 19, 2009
Expert home stager, Staging Diva, suggests to individuals feeling stuck in jobs they hate that it´s time to try something new.
September 25, 2009
The Staging Diva®, provides home staging tips for the bedroom.
September 20, 2009
Expert home stager, Staging Diva, shares a story of how Staging Diva® Graduate, Susan Atwell, helped a desperate family sell their home fast.
September 20, 2009
Expert home stager, Staging Diva, discusses why home stagers who have failed to obtain the required grade from another training program should not be discouraged.
September 11, 2009
The Staging Diva®, warns aspiring home stagers to think twice about choosing a home staging training program because of the credentials it offers.
September 04, 2009
The Staging Diva®, shares a home staging success story from Isabelle Gelderblom, a graduate of her training program.
September 03, 2009
Expert home stager, Staging Diva, offers advice to home stagers concerned about what happens if a home they stage does not sell.
September 01, 2009
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.
August 24, 2009
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.
August 14, 2009
The Staging Diva® shares her opinion about home stagers offering their services for free.
August 11, 2009
Expert home stager, Staging Diva, encourages aspiring home stagers to stop putting off following their dream of being their own boss in a career they love.
July 31, 2009
The Staging Diva®, sets the record straight for aspiring home stagers worried that a career in home staging means a lot of heavy lifting and other physically taxing duties.
July 23, 2009
Expert home stager, The Staging Diva®, offers advice to part-time home stagers concerned about being perceived as unprofessional.
July 24, 2009
Staging Diva®, discusses how home staging is not a deceitful practice meant to cover real flaws in a property.
July 16, 2009
Staging Diva®, offers advice to home stagers working with homeowners with small children.
July 08, 2009
In this real estate market it´s important to romance buyers through every room in a home, including the laundry area. The Staging Diva®, shares her expert home staging tips for a basement laundry room that could otherwise scare off home buyers.
June 15, 2009
The Staging Diva®, shares her expert home staging tips for the attic.
May 26, 2009
The Staging Diva®, shares her expert home staging tips for the basement.
May 22, 2009
The Staging Diva®, shares her expert home staging tips for the garage.
May 07, 2009
With many aspiring home stagers concerned about money, The Staging Diva®, offers advice about living within one´s means.
May 01, 2009
The Staging Diva® discusses how, in a slow real estate market, home stagers can help when it comes to meeting conditional offer deadlines.
April 29, 2009
The Staging Diva® debunks the myth that people have stopped buying houses and mentions the great potential demand for home stagers in the coming months.
April 28, 2009
As the weather warms, the gardens blossom and the school year winds down, families often turn their attention to selling their house. Staging Diva®, explains how a home can stand out from the competition in a buyer´s real estate market.
April 21, 2009
The Staging Diva® discusses predicted changes for the real estate market and what they mean to home stagers.
April 16, 2009
Expert home stager, Staging Diva, discusses how slumping real estate prices makes a great situation for first time home buyers and why home staging is so important in this market.
April 14, 2009
The Staging Diva®, discusses the high earning potential a home stager has even in a slow economy.
April 06, 2009
In a slow real estate market like the one we´re dealing with now, real estate agents are turning to home stagers to help make their properties stand out from the competition. The Staging Diva®, elaborates on this fact here.
April 06, 2009
The Staging Diva, discusses why, especially in a poor economy, home sellers turn to home stagers to help preserve their homes´ equity.
April 01, 2009
The Staging Diva®, outlines the basic economic law of supply and demand how it affects home stagers in a buyer´s market.
March 30, 2009
In part one of a two-part article series The Staging Diva®, outlines the basic economic law of supply and demand as it relates to the real estate market.
March 25, 2009
Many moms are feeling like it´s time to do something for themselves. Especially in these tough economic times, many are also looking for ways to contribute to the household income. When the kids head back to school after March or Spring Break, is it time for Mom to look at new ways to spend the time while they are at school?
March 23, 2009
The Staging Diva®, helps aspiring home stagers determine where to invest their dollars considering the current economy.
March 23, 2009
The Staging Diva®, compares home staging to other business types in consideration of the current economy.
March 16, 2009
The Staging Diva®, explains why operating a home staging business offers more job security than being employed by someone else.
March 12, 2009
Home staging expert, Staging Diva, busts the common myth that most homes on the real estate market right now are in foreclosure.
March 10, 2009
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.
March 06, 2009
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.
March 04, 2009
The Staging Diva®, shares some of the worst marketing tactics she has seen carried out by home stagers.
February 25, 2009
For proof that home staging works consider this Texas home that was on and off the market with no interest for two long years and got two offers within days of being decorated to sell, says The Staging Diva®.
February 23, 2009
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business.
February 20, 2009
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business
February 18, 2009
The Staging Diva® explains the alternative options available to home stagers who don´t wish to carry their own inventory of furniture to rent to homeowners.
February 16, 2009
The Staging Diva® explains why, contrary to popular belief, it isn´t necessary for home stagers to carry their own inventory of furniture to rent to homeowners.
February 11, 2009
Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business.
February 05, 2009
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.
February 03, 2009
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.
January 26, 2009
Business owners who feel intimidated by the thought of compiling a traditional "inch thick" marketing plan will finally be able to take action by following intrepid entrepreneur, Staging Diva´s, easy process for creating a one page marketing plan.
January 19, 2009
Intrepid Entrepreneur and expert home stager, Staging Diva, offers five timely tips for setting and reaching your goals.
January 15, 2009
Intrepid entrepreneur, Debra Gould, compares entrepreneurship to parenting in this article and asks business owners why they would give up on their enterprise when times get tough.
January 05, 2009
Internationally recognized home stager, The Staging Diva®, offers photo tips for real estate agents to help encourage prospective home buyers to click on their online listings and get their phone ringing.
December 29, 2008
Home staging expert, the Staging Diva®, has developed a resource to help home stagers promote themselves and educate their prospective clients about the home staging industry.
December 09, 2008
Expert home stager, the Staging Diva®, shares a success story about one of the Graduates of her home staging training program.
December 03, 2008
Intrepid entrepreneur and home staging expert The Staging Diva, talks about the role timing plays in the journey toward making a living by following your passion.
November 29, 2008
An Intrepid Entrepreneur, gleans a valuable business lesson from President-elect Barack Obama. Here she shares what she´s learned with other entrepreneurs.
November 14, 2008
The Staging Diva, shares her Top 5 Home Staging Tips for designing to sell especially in a slow real estate market.
November 10, 2008
The Staging Diva explains why home staging works for real estate investors by reducing vacancy times.
November 06, 2008
Internationally recognized home staging expert Debra Gould is the president of Six Elements and creator of The Staging Diva® Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagingdiva.com.
October 29, 2008
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com.
October 22, 2008
Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva® Home Staging Business Training Program with 900+ Graduates worldwide, knows how to make money staging homes. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagingdiva.com.
October 22, 2008
Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva® Home Staging Business Training Program with 900+ Graduates worldwide, knows how to make money staging homes. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagingdiva.com.
October 09, 2008
Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva® Home Staging Business Training Program with 900+ Graduates worldwide, knows how to make money staging homes. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagingdiva.com.
October 09, 2008
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva®, knows how to make money as a home stager and taught over 900 others to do the same. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.
October 07, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva® Ultimate Portfolio Guide: Winning Clients With The Perfect Home Staging Portfolio". Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagindiva.com.
September 25, 2008
Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagingdiva.com.
September 15, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements Inc. and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services". Debra created the Staging Diva Art Shop and has also developed a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit http://www.stagindiva.com
September 15, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements Inc. and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services". Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com.
September 08, 2008
Internationally recognized home staging expert Debra Gould, president of Six Elements and creator of The Staging Diva Home Staging Business Training Program has trained 900+ Graduates worldwide on the business of home staging. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.
August 27, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
August 18, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
August 11, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
August 05, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
July 28, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
July 21, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services". Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com.
July 14, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 800+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services". Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com.
July 07, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 800+ Graduates worldwide. She is the author of "Staging Diva Ultimate Color Guide: The Easy Way to Pick colors for Home Staging Projects", and "Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services". Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com.
June 30, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 800+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com
June 23, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 800+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com
June 10, 2008
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation.
June 02, 2008
As with any problem, the key to avoiding foreclosure is to be proactive. Many people facing the prospect of foreclosure will decide that the best solution is to sell their house. It might seem counterintuitive to hire a professional stager when you are facing the sale of your home to avoid foreclosure; however it has been proven time and time again that staged homes sell faster and for a higher price than homes that are sold "as is".
May 27, 2008
I receive many emails from people who are completely confused by the various home staging training programs available. With so many options, I can understand the frustration. However, once you know the right questions to ask, you can make a well-informed decision.
May 21, 2008
It's been a difficult journey toward becoming fit, but it reminded me of a few lessons that apply equally to building a business. The following are a few of the lessons I have learned from the gym.
May 13, 2008
Many individuals take for granted the things that they naturally do well and assume that everyone else knows how to do those things too. But building a business around those innate talents dramatically increases your chances of success. The following is a list of skills and talents a professional Home Stager should possess to be successful in this business.
May 08, 2008
House hunting can often be a lot like "speed dating". If you've ever been house hunting, you can see the similarities. Your agent takes you to six or more houses in a single afternoon. Within minutes, you'll reject most choosing possibly one or two properties to go back to for a second look. And Home Staging is all about creating the best first impression and paving the way for potential buyers to fall in love.
April 13, 2008
There are lots of simple things a homeowner can do on their own to decorate their house to sell. However, many homeowners are unsure of where to start. The process of selling a home can be completely overwhelming, but a Home Stager has the ability to look at a home with a fresh pair of eyes. They view the home as a highly critical buyer would see it.
March 06, 2008
If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called House Fluffing, Real Estate Staging or Home Styling, is based on the art of decorating a home to sell quickly and for top dollar. Home Staging is a great service business to run from a home office for the following ten reasons.
March 06, 2008
In neighborhoods, a good percentage of sellers always stage their homes when they put them on the market. It's something they know they have to do to stand out from the competition. It's part of the process of selling a home.
March 06, 2008
Are you considering going to Interior Design school? If you have a flair for decorating and an interest in real estate, Home Staging might be an exciting alternative career option for you. Home Staging is the art of decorating a home to sell quickly and for top dollar.
March 06, 2008
As a business and marketing trainer to hundreds of aspiring entrepreneurs and someone who has a proven track record of growing successful businesses from scratch since the 1980s, including Six Elements (a home staging & interior redesign firm), I developed the following simple quiz to help others gauge their ability to think like an entrepreneur.
March 06, 2008
The spring months are traditionally the busiest time of the year for the residential real estate market. The weather is more cooperative and many families like to move while the kids are on their summer break. How can a home stand out from the competition when there are several homes for sale at similar prices in the neighborhood, or worse on the same street?
February 04, 2008
Have you been thinking about starting a home staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. In this buyers housing market, home staging has become one the most sought out services in the real estate industry today, and the future looks even brighter.
January 31, 2008
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com
January 31, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.† To learn more visit http://www.stagingdiva.com ††
January 31, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. Visit http://www.stagingdiva.com
January 31, 2008
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.† To learn more visit http://www.stagingdiva.com ††