Ritesh Raj Gupta

Old hand at digital marketing for top notch brands, domestic and international, creating and executing digital campaigns for 10 odd years. Over the last few years developed a command over technology and its nuances.

Embraced digital when the Indian industry was just talking about it with an agency 141Sercon (A WPP Company). I was part of the team who setup the award winning digital arm for the agency.

I believe in the fact that if there is a faster and convenient way to do something then that´s the way to do it, with this thought he has developed many web solutions which addresses and automates the processes.

At my stint at 141Sercon, I have Co-developed (with Vijay Singh) many web modules such as Oxygen (internal ERP for 141Sercon), MarketPulse, ShopperPulse & Brand Pulse (Last Mile Analytical Tools). RewardPulse (Rewards & Recognition Management Tool) & many more.

I has also worked on some of the TOP brands such as Nokia, Sun Microsystems & Oracle. Lately he was developing Mobile Apps for Castrol (Singapore) which would help Castrol reach out to the masses.

Experimenting with technology on my mind, I recently joined Aaramshop (Hindi for ComfortShoP) to create an experience for shoppers enabling them to do their daily grocery ordering over the web in a Hybrid retail model.