Filmmaking, even independent filmmaking, long remained the domain of the few. Since the beginning over a hundred years ago, high costs and logistical complexity kept all but the most fiercely unstoppable independent filmmakers from making movies.
Now that many of the practical issues have been ...
OLD SCHOOL: PUSH ADVERTISING
Audiences, especially savvy cultural creative audiences, have become jaded about the thousands of advertising and promotional messages we receive each day. We’ve learned how to tune them out. We just don’t respond to hard sell approaches the way our forefathers did, u...