Karon Thackston
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Articles by Karon Thackston
January 23, 2012
The more you know about the people within your target audience, the better you´ll be able to communicate with them through your copy.
August 25, 2011
If you diversify your SEO writing skills, you'll find your copy becomes more natural-sounding and is able to communicate its message better. Why stick to just one ordinary way to write with keywords when there are so many to choose from?
June 30, 2011
All the whoopla you've seen regarding PRObiotics is now having a scientifically questionable light shone on it. We, as consumers, are now able to clearly see that what we really need are PREbiotics, like those found naturally in kiwi and other foods.
June 06, 2011
Whether you're a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup to make more money.
March 14, 2011
Don't view SEO copy with tunnel vision; strictly from the standpoint of what's happening on the page. Take it one step at a time and lead your prospects down a straight path to conversion.
February 25, 2011
Honestly, whether we're talking about SEO copywriting or not, following the crowd is usually the kiss of death. Keyword density is no exception.
January 29, 2011
When you use a human-friendly, informative title and description tag, clear and enticing page copy and input an easy-to-follow sales funnel, you´ll see conversions increase dramatically when you build a small business website.
November 11, 2010
There are many copywriting mistakes to avoid, but these 3 can potentially cause the greatest amount of damage.
October 25, 2010
Creating profiles helps give you an inside look at who your customers are, what they want and how they will use your products/services. It's a quick way to improve your online, SEO or any other form of copywriting or content.
July 21, 2010
Within days of launching the new copy, this vet's site had worked its way up to top 20 rankings for many search terms. Within a couple of weeks, at least half of the terms ranked in the top 10. Business and rankings continue to grow.
October 31, 2009
When you keep the focus of your copy on your company, you prevent your target customer from knowing the benefits they'll reap after working with you.
October 18, 2009
You can find countless articles online about how to improve your Quality Score. But what most people haven't considered is that there's much to be said for ignoring Quality Score.
September 18, 2009
Many ecommerce sites have good traffic, but no sales. Usually, the content is chock-full of keyphrases and sounds stupidly repetitive. The solution: Write natural-sounding, persuasive SEO copy. But this client's site didn't fit the stereotype.
July 20, 2009
There is no shortage of don'ts for SEO copywriting. This niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.
July 10, 2009
Are you making either of these 2 mistakes with your product descriptions? If you are, they could be killing your rankings.
June 28, 2009
Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? Learn the elements you, as an ecommerce site owner, can put into practice that will boost your tendency to get ranked highly.
June 16, 2009
In today's economy, auto parts, home improvement / hardware store sites should ramp up the content on their pages to help DIYers do their projects right. But just how do you create a page that assists others and generates sales?
June 04, 2009
Many company marketers and copywriters suffer from writer's block when it comes to PPC ads. Here are 25 great writing opportunities.
May 01, 2009
Before you throw in the towel over a slow PPC campaign, do a little evaluating to see if conversions could be taking place offline rather than on.
March 31, 2009
Knowing that a particular person wanted to purchase your brand of computer, would you write your copy differently than if Joe Public was buying? Of course you would. Problem is most copywriters don´t.
March 30, 2009
I decided that - like most other information products I buy - I'd put it to the test. If I could use what Marcia produced to get more response from my publicity efforts, I'd call it a worthwhile product.
February 18, 2009
Truth is, article marketing is not devoid of search engine benefits as some claim. While the link quality of article directories themselves may have been degraded over time, they only account for one source of links.
February 05, 2009
The original Step-by-Step Copywriting Course is now in its 5th edition with exciting new up-to-the-minute information about website & SEO copywriting.
January 31, 2009
I shake my head every time I read one of these blanket statements. I'm amazed at how so many people still think that one size of copy still fits everyone. It's just not true.
January 13, 2009
I see two significant changes on the horizon with regard to SEO copywriting. Copywriters should prepare to adapt.
December 22, 2008
The next time you decide to take an ax to the copy on the home page of your e-commerce site, remember that customers aren't mind readers. If you can't make it easy – right off the bat – for them to grace you with their business, your conversion rate will likely never reach the level you desire.
October 13, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process.
October 01, 2008
In order to convey our marketing message effectively to those we are trying to persuade, we have to know who they are and what they want. Then we must communicate in such a way that we motivate them to take action.
September 16, 2008
Writing general ads aimed at large groups of unidentified people that are directed to all-encompassing home pages is a sure-fire way to lower your clickthrough and conversion rates.
August 26, 2008
Article marketing used to be a powerful means for developing link popularity. Has it been too badly abused? Are article distribution sites still a good source of links?
August 01, 2008
The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?"
July 26, 2008
When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well.
Keyword Copywriting Ebook Updated to 4th Edition: New Name, Surprising Info for Copywriters Included
July 24, 2008
[Columbia, SC - July 24, 2008] -- As the war of high rankings continues to grow, search engine optimizers as well as individual site owners are discovering that keyword optimization plays a vital role in their success. However, just increasing keyword density is simply not enough. A balance must b...
June 14, 2008
I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped in rankings. I have been asking her the same question... one you should ask yourself.
May 19, 2008
Whether or not we're in a state of recession, you want your landing pages to convert at the highest rates possible. Nobody likes to flush money down the toilet. Find out if this Landing Page Workshop is worth the cost.
May 05, 2008
Once you understand what emotional state visitors are in and which emotional level they are on, you'll be able to create copy that is highly effective.
April 30, 2008
In order to build trust and create an atmosphere conducive to converting cautious visitors into customers, you´ll need to make three things obvious in your copy.
April 02, 2008
The most tragic mistake most online marketers make is not conveying a uniform message all the way from beginning to end. When you do, you'll get the highest conversion rates possible from your PPC campaign.
January 31, 2008
PPC copywriting is a vital first step when developing a pay-per-click campaign. Why? Because PPC ads only consist of text… nothing else. If your words don't get the job done, then it won't matter how effective your landing page or shopping cart are because visitors will never get that far.
December 28, 2007
It seems to be a phenomenon. You try AdWords, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn´t have to be that way. There are two primary factors to succeeding at Google AdWords and other types of PPC advertising. The first is gettin...
November 28, 2007
Back in 2004, I read a statement that seemed rather bold. "If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Hmm. Really? It sounded like one of those too-good-to-be-true things. The quote was in reference to MarketingSherpa's L...
September 26, 2007
The old cliché is wrong. All our lives we've heard, "It's not what you say, but how you say it." That may occasionally be true, but for the most part it's what you say AND how you say it. Case in point: Announce It!, a custom candy-bar-wrapper manufacturer, had copy on their home page that was ac...
September 26, 2007
In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!'s copy ha...
August 02, 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere...
June 18, 2007
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter -- that as long as all the individual words within the phrase are used, you...
April 28, 2007
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their ...
April 26, 2007
There's no doubt. Wholesalers USA knows their customers. They've spent the time digging through log files to analyze site stats. They've spoken with customers on the phone and emailed with them. They've used client feedback to develop new products that have taken off like a rocket! Wholesalers ...
April 13, 2007
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I found out quite by chance. I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being primarily focused on Internet business, I really didn't pay it much attention. But then I noticed it made reference to a custo...
April 13, 2007
© 2007, All Rights Reserved
It happens more frequently than you might think. People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. What's their logic? From what copywritin...