Brian Ortiz
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Articles by Brian Ortiz
June 02, 2011
When deciding to build a virtual sales team, these are the factors to consider.
June 02, 2011
The various methods chosen to obtain each sales lead will often strongly influence the prospect´s level of trust towards your firm. The lead source itself will also be a strong factor in the "degree of push" needed to influence a prospect to choose your firm over a competitor as a service provider. Lower lead quality scores also tend to correlate to more resource allocation (time, marketing collateral, and man-power) in qualifying the potential customer. Lead sources can also powerfully influence the lifetime value of your potential customers. The lead quality scores can lastly be used to assist marketers, CEOs and sales managers in distributing the leads to staff members of different experience levels.
April 26, 2009
Market Forces & Statistics at Play in 2009:
• Sputtering U.S. economy leading vast majority of companies to consider non-traditional cost saving measures.
• Proliferation of technology induced communications (high speed internet, VOIP, cell phones) facilitating the convenience of remote employme...
November 12, 2008
Myopic SEM vs. Foundation SEM: Before optimizing a website you should consider whether you are simply masking underlying problems, or integrating your thoughts into a cohesive marketing strategy - from as broad a perspective as possible.
June 30, 2007
There’s a crazy little thing in the legal profession called pre-trial discovery. This is where sharp attorneys on both sides of a case request information, documentation, evidence, and dispositions. It’s not a one way exchange. In the same vein, finding the right ethical search engine marketing comp...
June 18, 2007
I think Google is on to me - how can one person be allowed to download pictures of Jessica Simpson while simultaneously performing searches in different browser windows for “data recovery” or “New Haven lasik eye surgeon”? It’s pure genius, and true, you can do lots of neat things with Google, but c...
April 02, 2007
Why do more netizens and internet newbies utilize Google to search for products, services, images, information, news, or anything else under the proverbial internet superhighway sun? Well, Google's search technology has been proven smarter (in the minds of the average web surfer) than the rest in re...
March 29, 2007
Knee-deep in one-hundred-fifty-dollar text books and way too much caffeine- concentrated Starbucks coffee at Yale School of Management, I learned a basic, or what I thought was a basic concept - it was a notion of the “Consistent Value Proposition.” Surface level, the theory was simple- when involve...
March 17, 2007
High website conversions are a function of three distinct factors - authentic understanding of your business and customer, off-site conversion elements, and lastly, on-site conversion elements.
What Exactly Is a Website Conversion or a Website Conversion Rate?
Let’s first get some definitions...
November 30, 1999
After having worked in the search engine optimization / placement and general marketing fields since 1998 to improve my own organization’s search engine rankings, immersed in the occasionally overwhelming and time absorbing process of hiring some of the most well known SEO firms around, I’ve learned...