Rajiv Badlani
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Articles by Rajiv Badlani
June 28, 2008
The British Prime Minister looking at a Norquest Ecological bag is a sign of the progress we are making in brining this issue to the political, corporate and educational mainstream.
November 27, 2007
Norquest Bags in Ahmedabad, India have developed the world’s first completely biodegradable jute bag.
All jute, by itself, is completely biodegradable, but most jute bags aren’t. That’s because most bag manufacturers laminate it with a film of low density polyethylene or polypropylene to give it ...
June 20, 2007
On the surface it would appear that convincing a corporation to choose between profits and environmentally friendly behaviour would obviously lead to the environment taking second place.
But this is at a simplistic level. Corporations, sometimes even more so than living beings, have a strong surv...
May 18, 2007
Its so gratifying that after years of “selling” the idea of eco-friendly reusable bags to find myself in a position to look around me and find I don’t need to add anything to the attention the issue is already getting.
But some perspective does appear necessary.
Lloyd Kerry of Charlottetown in...
February 26, 2007
The heads of AMV BBDO, JWT, Ogilvy, RKCR/Y&R and Saatchi & Saatchi have told the Financial Times that a wave of green marketing campaigns will be launched in 2007, as businesses compete on their environmental claims - some even arguing that it could become a matter of their very survival.
Farah R...
February 23, 2007
Green-engage.co.uk is an aptly named website that’s published a white paper called Painting the Town Green, in which they discuss ways for green marketers to become more effective in their efforts.
They've priced it at £20 but they also offer a free PDF download at http://www.green-engage.co.uk/...
December 12, 2006
IKEA announced it wouldn’t give away free plastic bags and would charge for a sturdier reusable bag.
How do you think their customers reacted? Here are some actual customer comments:
Chris (UK): “This is great news. I’m all for taxing plastic bag consumption. The waste is abhorrent but the mai...
November 21, 2006
When all the gifts have been opened and the boxes and bows bagged, the last phase of Christmas begins — hauling away the trash.
It seems Americans will use $ 5 billion worth of gift wrapping at Christmas time.
That translates into an extra million tons of trash a week for this one season.
“...
November 07, 2006
Following the lead taken by Ireland and Australia, Britain is now leading the way.
The National Consumer Council conducted a study to see which chains are keeping up with consumer expectations.
Morrisons came in for heavy critcism in the report. Morrisons is the only company which doesn’t off...
November 01, 2006
Patagonia and Body Shop are just two of the New Age brands that have built their appeal on EcoLogic; meaning a deep and sincere respect for the environment.
You don’t need mega bucks to earn that kind of respect. As long as you are sincere and act on your beliefs.
Saying so across a million ug...
October 31, 2006
Gizmodo this morning reviews a pair of newly launched speakers called the Audioengine A5s. Here, verbatim, is what the reviewer says. I quote:
“Once I received my unit and opened up the box I knew something was a bit different. First and foremost, the individual components were wrapped is cloth b...
May 04, 2006
MacDonald’s has a values section on their website, which says “We are committed to do still more to earn the trust of our customers and everyone else affected by our business.”
On their India website this is what they say. “Our vision to be India’s "best" quick service restaurant experience is sup...
January 02, 2006
To all the folks who read my articles: Have a wonderful 2006!
Maybe this little statistic will help make it more productive for you.
The Australian Promotional Products Association put out these numbers.
71% of business travelers surveyed at an international airport recently reported having re...
December 30, 2005
Indystar out of Indiana offers this advise: Trash the low-rise jeans, but don't buy too high a waistband either. They instantly add years onto your frame. And while you're at it, toss any tapered-leg jeans with an elastic waist; they make your bottom look wider and your stomach rounder. Opt for a bo...
November 25, 2005
Harvard Business School has a wonderful resource for all businesses, large and small.
Access is absolutely free. I strongly recommend reading it regularly. Lots of useful stuff there. Here's the link http://hbswk.hbs.edu/index.jhtml
Read one article and it will make you think and grope in your...
October 03, 2005
Scotland is fortunate to have media that have taken cognizance of the harm that plastic bags do to the environment.
The Edinburgh Evening News has taken up this issue and launched a 6 week campaign through the city's major supermarkets to encourage more shoppers to buy stronger re-usable bags co...
September 20, 2005
City councils everywhere today have to address the question of what to do with discarded plastic bags.
Collecting them and transporting them to landfills is costing money. Lots of it. So much, in fact, that California calculated the cost at 17 cents per bag.
So, they proposed a tax of 17 cent...
September 14, 2005
What do you want? The thrill of seeing your brand blasted everywhere? Memorability and respect for your brand?
While on the subject, how much do you want to spend? Enough to put you in the poorhouse, or much, much less?
When you’re headed for your next trade show, consider reusable fabric bag...
September 13, 2005
I just read an article by Cindy Carrera where she explains the basics of how organizations can use imprinted promotional articles to their advantage.
She categorizes their uses into Advertising Specialties, Business Gifts, Premiums, and Recognition Awards.
“The trick to a good promotion is to...
August 03, 2005
As the world grows smaller, we can travel to places our parents couldn’t even dream if. The world is literally there for our taking. A long weekend is enough to visit a place 10,000 miles away. For the adventurous, it’s a wonderful new world.
But travel has its dangers. Falling ill is one of them...
July 12, 2005
What is a brand?
Simple. It is a name people trust. A name they associate with the good qualities they seek and a name they associate with the absence of risk.
The concept of “goodness” is universal. It applies to products in exactly the same manner as it does to humans.
Who is a “good” hu...