Susan Valeri
Susan Valeri is a publicist for books and business. Her company, Powerful Publicity, has placed clients in both the U.S. and Canadian media.
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Articles by Susan Valeri
April 27, 2005
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:
1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistic...