Scott Glatstein
Pioneering Marketing Strategist, Scott Glatstein, President of IMPERATIVES, LLC can help you turn your market opportunities into record-breaking profits by bridging the traditional gap between executive-level strategic vision and organization-wide execution in the marketplace. For a FREE Special Report that will help you avoid strategy execution disaster so you can profit in the marketplace, visit this link. Now check out his free checklist that will help you choose an outside marketing firm that will enable you to achieve higher profits. Get it now at: http://www.imperativesllc.com/newsite/learningcenter/publications.html
Articles by Scott Glatstein
March 19, 2010
If you find yourself short on talent necessary to grow your business consider these benefits of augmenting your existing staff with temporary marketers...
November 14, 2009
Many have questioned the importance of the overarching customer experience... Has the economic downturn minimized its importance?
December 30, 2008
Apply these Marketplace Implementation Lessons to your business and achieve higher revenue growth, profitability and customer satisfaction...
September 24, 2008
Your organization can build customer loyalty by delivering what is expected. Finding the right promise that resonates best with your target customers is the critical first step.
July 04, 2008
Failure to properly implement your marketplace strategy... can actually lead to business failure... determine the marketplace strategy that is best for your organization and stick with it.
7 Strategy Execution Themes That Will Keep Your Organization Moving in the Right Strategic Direction
May 07, 2008
Marketplace strategy execution ranks high in the top ten issues that senior managers must face today…Adopt some strategies that will drive your organization in the right strategic direction.
January 02, 2007
There are many different value-creation strategies your company can follow to marketplace success. Perhaps your organization’s differentiating strategy is:
- Offering outstanding customer service like Nordstrom.
- Trading on an upscale image like Mercedes.
- Positioning yourself as the low-p...