Sheena Metal


Sheena Metal is a radio host, producer, promoter, music supervisor, consultant, columnist, journalist and musician. Her syndicated radio program, Music Highway Radio, airs on over 700 affiliates to more than 126 million listeners. Her musicians’ assistance program, Music Highway, boasts over 10,000 members. She currently promotes numerous live shows weekly in the Los Angeles Area, where she resides. For more info: http://www.sheena-metal.com.

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Articles by Sheena Metal

Fan Etiquette: Are The People Who Love Your Music Ruining Your Band’s Reputation?
They’re generous, they’re consistent, they’re giving…and most of all...they love your music. They’re your fans and they come to every one of your live shows, fork out money for cover charges, CDs and t-shirts, bring your band gifts, throw you house parties, and spread the word of your music on the ...
Opening Acts!...Does Playing Before A Rock Star Make You One?
It’s the dream of many a musician to open up for either: their favorite band or the favorite band of their childhood. For many, the ultimate in true rock star status is to share a stage with the musicians who made you want to play music in the first place…to see you name in lights (or printed on a ...
Get Up, Get On And Get Off: The Early Bird Catches The Record Deal!
Imagine this ... you’re in the local hospital’s pre-op ward waiting for the removal of your pesky rupturing appendix. You wait and wait in side splitting agony while your doctor chats it up with the nurses, gathering phone numbers from the hot ones. After what seems forever, he gets you prepped an...
Be Committed!...You’ll Never Be Famous If You Don’t Show Up!
Everyone wants to be famous: live in a mansion, drive a sports car, tour the world in your private plane, date a model, float around in the pool while collecting royalties for CD sales, and drink beer right out of your private tap. But not everyone is aware that, with any career that has the potent...
Radio Play: Will Topping The Charts Make You Bigger Than Elvis?
Every true life rock ‘n’ roll television melodrama has the same scene: the unknown artist/band gives their freshly cut 45rpm single to the local disc jockey. He spins it on his top 40 radio show…and a star is born. This legend has been passed down through the generations of wannabe popstars like a...
Opening Acts!...Does Playing Before A Rock Star Make You One?
It’s the dream of many a musician to open up for either: their favorite band or the favorite band of their childhood. For many, the ultimate in true rock star status is to share a stage with the musicians who made you want to play music in the first place…to see you name in lights (or printed on a ...
Scandalous Behavior: What Happens At The Afterparty, Stays At The Afterparty!
Musicians work hard. They write for days. They rehearse like fiends. Drag heavy gear here and there. Sweat like pigs on stage. Put marathon hours in at the recording studio. Work their fingers to the bone…well, at least into some pretty gnarly calluses. But, musicians also like to play hard: ...
Leave Your Drama At Home: More Rockin’ And Less Squawkin’!
No matter how we, as human beings, live our lives…drama happens. And the average musician has more drama than the crazy cat lady down the block has bags of used litter on her porch. At every turn, your average wannabe rockstar has a crazy squeeze, a crazier ex, a harem of would-be lovers, and a ga...
It’s All Good: There Is No Such Thing As Bad Press!
It’s one of the oldest riddles in the history of music: If a band rocks hard in the forest and there’s no one there to hear it…did it ever really happen? It’s a fact: you may be the most talented musician in the galaxy, but if no knows about you, you’ll probably never advance past playing to your o...
Managers: Can’t Live With Them…But Can You Live Without Them?
You can’t throw a rock in any metropolis on Earth without hitting someone claiming to be a manager. Where musicians go, managers follow. It’s as accepted and expected in the entertainment industry as an out-of-control cocaine habit or a failure to pay taxes. When you tell people you’re a musician...
Leave Your Drama At Home: More Rockin’ And Less Squawkin’!
No matter how we, as human beings, live our lives…drama happens. And the average musician has more drama than the crazy cat lady down the block has bags of used litter on her porch. At every turn, your average wannabe rockstar has a crazy squeeze, a crazier ex, a harem of would-be lovers, and a ga...
The Green-Eyed Monster: Are You Friends Really Happy For Your Success?
Ideally, it should always be the way you’ve imagined it in your daydreams. You get the phone call you’ve been waiting for: the big live review, the hot music management company wants you to sign with them, the A&R rep from that major label is coming to your next showcase, or you were picked as one ...
Leave Your Drama At Home: More Rockin’ And Less Squawkin’!
No matter how we, as human beings, live our lives…drama happens. And the average musician has more drama than the crazy cat lady down the block has bags of used litter on her porch. At every turn, your average wannabe rockstar has a crazy squeeze, a crazier ex, a harem of would-be lovers, and a ga...
Create A Buzz: If You Build It They Will Come!
Building a music career is hard work. Every day, month and year you repeat the same grind: build the band, write the songs, record the songs, rehearse the songs, perform the songs, promote the band, advertise the band, solicit industry, publicize to the press, build the website, create the message ...
Set Goals: Your Rockstardom Wasn’t Built In A Day!
Every musician currently living on the Planet Earth would love nothing more than to wake up tomorrow in the midst of their glorious peak of superstardom. But, as Rome wasn’t built in a day, neither is the career of any one musician. A musical career is a long, sometimes arduous journey of tiny a...
Create A Buzz: If You Build It They Will Come!
Building a music career is hard work. Every day, month and year you repeat the same grind: build the band, write the songs, record the songs, rehearse the songs, perform the songs, promote the band, advertise the band, solicit industry, publicize to the press, build the website, create the message ...
And The Winner Is: Will Awards And Contests Lead To Bigger Things?
Imagine this: you’re a huge rockstar. You’re pool is filled with hotties and your bathtub with champagne. You have a coffee table made out of your signature guitar and your Cadillac Escalade has beer on tap and a flat screen high definition TV. Even with all of the expensive toys and extravagant ...
The Green-Eyed Monster: Are You Friends Really Happy For Your Success?
Ideally, it should always be the way you’ve imagined it in your daydreams. You get the phone call you’ve been waiting for: the big live review, the hot music management company wants you to sign with them, the A&R rep from that major label is coming to your next showcase, or you were picked as one ...
Show Me The CD...If You Think Your Music’s Great, Record It!
Throughout the history of modern music, there hasn’t been a musical artist/band who doesn’t think that their songs are all #1 hits just waiting to be discovered. Many of these artists have been correct and have stood by grinning as their tunes screeched up the charts. This inspires a new crop of m...
Stop Burning Bridges…Or Your Career Might Go Up In Flames!
Hey, nobody said the music business was going to be easy. It truly is a jungle out there filled with: snakes, rats, rabid carnivores, sharks…well, you get the picture. In the course of your musical journey, there will be confrontations, arguments, misunderstandings, and miscommunications. You’ll ...
Opening Acts!...Does Playing Before A Rock Star Make You One?
It’s the dream of many a musician to open up for either: their favorite band or the favorite band of their childhood. For many, the ultimate in true rock star status is to share a stage with the musicians who made you want to play music in the first place…to see you name in lights (or printed on a ...
Be Committed!...You’ll Never Be Famous If You Don’t Show Up!
Everyone wants to be famous: live in a mansion, drive a sports car, tour the world in your private plane, date a model, float around in the pool while collecting royalties for CD sales, and drink beer right out of your private tap. But not everyone is aware that, with any career that has the potent...
Scandalous Behavior: What Happens At The Afterparty, Stays At The Afterparty!
Musicians work hard. They write for days. They rehearse like fiends. Drag heavy gear here and there. Sweat like pigs on stage. Put marathon hours in at the recording studio. Work their fingers to the bone…well, at least into some pretty gnarly calluses. But, musicians also like to play hard: ...
Every Song Tells A Story…But Does It Need To Be An Abstract Novel?
For a musician, your songs are your art. They are the physical embodiment of your creative gifts. Every bit of anger, happiness, angst, joy, pain, elation, knowledge or humor goes into the story known as your song. You write and re-write it, scouring over each note and word…perfecting it for reco...
It’s All Good: There Is No Such Thing As Bad Press!
It’s one of the oldest riddles in the history of music: If a band rocks hard in the forest and there’s no one there to hear it…did it ever really happen? It’s a fact: you may be the most talented musician in the galaxy, but if no knows about you, you’ll probably never advance past playing to your o...
To Tour Or Not To Tour…That Is The Question!
It’s every musician’s fantasy. The tour bus rolls up to the arena (full of groupies, beer and pizza). Fans are crowded out front hoping to catch a glimpse of America’s hottest band. The group is escorted to their dressing room (full of more groupies, beer and pizza). They enjoy the various pleas...

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