Experts Predict Change Is Coming for the Real Estate Market

Debra Gould
According to the Canadian Real Estate Association´s (CREA) chief economist, Gregory Klump, "Increasingly cautious home buyers and mortgage lenders means that active listings will take longer to sell in 2009 compared to previous years."

Klump adds, "The national housing market is recalibrating due to weak sales activity. Supply will take time to adjust to lower demand, but sellers unwilling to accept offers below their expectations will remove their homes from the market. Fewer active listings reduces buyer choice, and in time puts a floor under prices."

In other words, CREA´s chief economist sees the gradual shift from the current buyer´s market to a more balanced one, which will halt the decline in housing prices.

CREA president Calvin Lindberg is also confident that Canadian federal budget initiatives for homebuyers will have an impact later in 2009: "The increase in the Home Buyers´ Plan and the First-Time Home Buyers´ Tax Credit to cover closing costs are both important for first-time home buyers, and they are an important factor in an active housing market."


In the US, the National Association of Realtors® (NAR) president Charles McMillan also believes that the home buyer´s tax credit is a critical provision in the recent stimulus bill, and that it will result in many home purchases in the U.S. during the coming year.

We can´t deny that we´re dealing with a poor economy and a slower real estate market, but it´s important to remember that home staging works no matter what the housing market is doing.

In fact, that´s one of the beautiful things about the home staging business - it works in both a buyer´s market and a seller´s market. So while you may start your home staging business in a slow real estate market (which is the easiest time to start because prospective customers need your services that much more), you´ll be able to continue to grow your business when the real estate market turns around. And as history has proven, it always does.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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