Sales Tactics for the Lousy Salesman
Liane Bate
May 19, 2006
One of the questions that I’m sure many people starting an online or offline business ask themselves is: “Can I really do this when I’m not really a salesman?” The thing is, being a good salesman does not just mean being good at making sales. Of course that is part of it, but what is really important is building yourself into a successful and positive leader, as well as building relationships with your customer-base. Whenever you feel like a lousy salesman, remember that you can build yourself into whatever you want to be with a little determination and effort. The following are a few sales tactics to keep in mind that can help turn you into a super-star salesman!
Advertising and marketing are huge when it comes to making sales. This requires that you have a source of income and that you set a budget that you can afford. While there are many free ways to advertise your products and services, building a business does take a monetary investment and before you get started, you want to make sure you can afford to maintain your business.
Next you want to have a business plan, which includes clear goals and objectives about where you see your business going and how you want it to grow in the future. You can always modify it later as things change and grow, but starting out with written goals will help define your path and process, and will help predict your results.
Writing good ads is vital to your sales success and can be quite tricky. Even minor word changes can have a huge impact on your sales. You can hire someone to write ads for you, or learn how to create headlines that have impact. Once you learn how to write good ad copy, you can run the same ad for years and still get the same great results. Your headlines should appeal to a feeling or emotion, such as stress, and offer some benefit, such as relief. They should make a customer want to take action!
Your sales approach is not just about writing good advertisements. You also want to take advantage of offline marketing strategies, such as making referrals by talking to people you know and meet, taking them out for coffees and lunches, and making phone calls. Do this not only for your prospects, but for your existing customers whom you want to build and maintain relationships with. Know who your customers are and what they want. Understand what motivates them and why they would want to buy from you! You can also do this online by building your newsletter and subscriber list, and offering freebies such as an e-book or e-course.
When you already know you’ve made a sale, it is important to develop up-sales, or offer something else at the same time that you have already sold them something else. Especially if a good relationship already exists there, customers may be more tempted to buy a little more product for a little extra cost from someone they trust. Not only that, but if you offer a package rather than an individual item, you have the potential to sell more.
If you apply these tactics consistently, and you plan and take action, then your sales will eventually skyrocket! Remember the bottom line is your relationship with your customers. If you are a leader, your customers will follow you!
Advertising and marketing are huge when it comes to making sales. This requires that you have a source of income and that you set a budget that you can afford. While there are many free ways to advertise your products and services, building a business does take a monetary investment and before you get started, you want to make sure you can afford to maintain your business.
Next you want to have a business plan, which includes clear goals and objectives about where you see your business going and how you want it to grow in the future. You can always modify it later as things change and grow, but starting out with written goals will help define your path and process, and will help predict your results.
Writing good ads is vital to your sales success and can be quite tricky. Even minor word changes can have a huge impact on your sales. You can hire someone to write ads for you, or learn how to create headlines that have impact. Once you learn how to write good ad copy, you can run the same ad for years and still get the same great results. Your headlines should appeal to a feeling or emotion, such as stress, and offer some benefit, such as relief. They should make a customer want to take action!
Your sales approach is not just about writing good advertisements. You also want to take advantage of offline marketing strategies, such as making referrals by talking to people you know and meet, taking them out for coffees and lunches, and making phone calls. Do this not only for your prospects, but for your existing customers whom you want to build and maintain relationships with. Know who your customers are and what they want. Understand what motivates them and why they would want to buy from you! You can also do this online by building your newsletter and subscriber list, and offering freebies such as an e-book or e-course.
When you already know you’ve made a sale, it is important to develop up-sales, or offer something else at the same time that you have already sold them something else. Especially if a good relationship already exists there, customers may be more tempted to buy a little more product for a little extra cost from someone they trust. Not only that, but if you offer a package rather than an individual item, you have the potential to sell more.
If you apply these tactics consistently, and you plan and take action, then your sales will eventually skyrocket! Remember the bottom line is your relationship with your customers. If you are a leader, your customers will follow you!
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