Retail Merchandising: Tips for Creating Exciting Attention Grabbing Retail Window Displays

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Your window display is the first contact a customer has with your store, so you want to make a positive impression. You want an eye-catching display that will entice customers to enter your store. Retail window displays have become more prominent and sophisticated, and this stands true weather you are a small boutique or a chain store with many locations. Here you will find tips on how to make your window display stand out to encourage potential customers to come inside your store.

Grab your customer´s attention. It takes only a few seconds to walk past a store window, if you don´t grab their attention in that small amount of time, you lost the sale already. Make your display eye-catching, more enticing and more edgy then the stores around you, so that you stand out from the rest.

Apply good lighting. Lighting can draw someone´s attention without them even realizing it. We are naturally attracted by light, so having lights shining on your products will instantly make your window display stand out and attract customers. Also make sure you have good daytime lighting to avoid the shadows that can limit the effectiveness of your display.

Your Vendors can help. Vendors will be happy to provide you with posters, banners and retail POP displays that you can put in your store window. This is also helpful if you are on a tight budget because using your vendors directly can help you save money and time on a window display.

Use Mannequins. Your display will look more alive, and people pay more attention to human-like items. Put the mannequins at different heights, this will make the customer take more time looking up and down, and will increase the chances of them coming into your store.

Big enhances small. To attract your customer to smaller merchandise, like jewelry, use bigger props in the background. This also stands true in the display of cabinets, always the smallest in the front and taller in the back.

Cleanliness. Keep your windows clean to maximize the effectiveness of your window display. Nothing ruins a retail window display faster than a dirty window.

Change your display often. It´s a good idea to change your windows once every month. To prepare accordingly you should set out a plan for a year so you know when you will be changing your window display and execute that plan.

Holiday Spirit. For every holiday, find a way to tie your window display into that holiday.

Replication and Magnification. Put many products of the same kind together to

create amazing visual impact. This works with color, style or shape. Also, having your products enlarged a hundred times their size is a great idea for props in your window display.

Your window display could be a huge contributor to growing revenues and expanding your customer base. So don´t forget to allocate your time in creating the perfect window display. For more helpful tips visit our website.

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For More information or a free catalog please call Robelan Displays Inc: at (866-564-8600) or email us main@robelan.net