Real Estate Agents Need Home Stagers In A Slow Market

Home stagers can become a real estate agent´s greatest ally in a slow housing market.

Real estate agents don´t make any money until a home sells, so they become desperate for their clients´ homes to stand apart from competing properties. And to make things even worse, the longer an agent carries a listing, the more it costs them in marketing fees.

Savvy real estate agents are recommending home staging to their clients more frequently, as a way to draw attention to their listings and to sell homes faster-thereby reducing, if not eliminating, the need for price reductions. This is important for a real estate agent because as the listing price on one of their properties dwindles, so does their commission pay out.

There was a time when buyers and sellers were totally dependent on real estate agents but those days are long gone.

Approximately 70% of prospective home buyers in the United States and 90% in Canada browse properties online before they ever call an agent to help them buy a home. Now that the public can access MLS listings and shop from the photos they see online, it´s even more critical than ever for properties to show well in those listing photographs. If the interior photos are not good, the agents won´t even get a request set up a house showing.

Home staging makes all the difference in how rooms look both online and in the real world and more and more real estate agents are finally catching on to that.

Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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