How the Law of Supply and Demand Affects Home Stagers – Part 2

With an abundance of houses on the real estate market pushing prices downward, buyers have more power in any negotiation. They know the seller needs to sell their house more than they need to buy it. After all, there are plenty of homes to choose from!

In part one of this two-part article, the basic economic law of supply and demand and how it affects the real estate market was explained.

Home staging right now is more important than ever because of this shift in the balance of power from sellers to buyers.

The key to boosting demand for a particular house is to generate excitement and a perception that the property may not be available for long. In other words, home staging helps shift the power balance back to the seller by making the property appear "hot" even in a slower market.

Here´s a perfect example of this dynamic at work. For her very first staging project, Staging Diva Graduate Kathy Vernon of Texas-based Staged by Dream Weavers transformed a house that had been on and off the market for two years and was attracting no interest from buyers.

The owners were spending three hours a day commuting for work and were desperate to sell. After Kathy finished rearranging the furniture, decluttering and accessorizing the home, it sold to the first couple that saw it. The agent even got a backup offer in case the first deal fell through.

By creating an environment for buyers to fall in love with a property, home stagers can hasten the sale as prospective buyers worry their "dream home" may be bought up by someone else.

Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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