Leaving Earth, Exploring Space, Building Friends
Alan Guinn
March 21, 2009
Just thinking about Antimatter™ --one of America´s newest Energy/Lifestyle Beverages-- helps create and harness energy.
The newest Energy/Lifestyle Beverage, developed by Microgravity Enterprises, Inc. based in Albuquerque, NM, entices not only those considered to be space-friendly, or seeking a quick energy boost/lift, but also is attracting a larger and larger audience that recognize the role that Antimatter™ can play in America´s critical science and mathematics improvement program, incorporated into President Barack Obama´s newest education initiatives.
As early as 2006, a report issued by the National Academy of the Sciences raised several critical warning signs about challenges faced in America´s Science and Math Education programs; first, that the United States imports more high-technology products than it exports, and secondly, that high school students generally score below their international peers in both math and science tests.
After all, it´s not fast-feeder restaurants or large retail chains that are sending rockets into space and putting science projects onboard for the benefit of students.
Someone must take the lead, and Microgravity Enterprises, Inc. stepped up with the ACCESS for Education Foundation. This 501(c) 3 organization makes payload space available for school experiments on every flight made into space. Public, private--even home-schooled students-- can come together, address a need which can be met by demonstrating microgravity in their project, and be considered for the next flight. MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.
"The heart of the ACCESS Foundation is MEI's commitment to donate payload space, free of charge, on every one of our commercial launches for the purpose of conducting research and executing experiments aimed at advancing the commercialization of space," says Jeff Ganley, the Chief Operating Officer and President of the ACCESS for Education Foundation. "Payload space is donated for a full spectrum of activities ranging from K-12 inspirational experiments, to next generation commercial space demonstration payloads developed by U.S. universities."
A commitment to education, not an esoteric sports-themed series of challenges assures that Antimatter™ is truly a unique Energy/Lifestyle beverage.
For the uninitiated, some of the ingredients in Antimatter™ are blasted through the ozone into the dark edges of Space where the curvature of the earth can be clearly seen. The rocket is tracked back to earth and the ingredients are recovered and processed offering a unique Space-Based product which has been subjected to microgravity.
"Antimatter™ is simply a different product. There is a drastic taste difference. We firmly believe that the crispness of the beverage makes it a clear choice favorite in the Energy/Lifestyle segment of beverages," says Darryl Hupfer, MEI´s EVP of Sales and Marketing.
Rich Glover, President and Chief Executive Officer of Microgravity Enterprises places his strategic decisions into a much larger perspective, "We´re entrepreneurs. We´re in the Space business. We believe that helping others learn as much about Space as possible will help our business prosper, and will help America grow stronger.
Our Education Initiatives build upon what is best about America…let´s let America´s students learn firsthand about the challenges and nuances of Space. After all, this is their future and there can be no compromise."
Microgravity Enterprises, Inc. is a privately-owned and proudly entrepreneurial company, based in Albuquerque, NM. It blasts products into space from Spaceport America in Upham, NM.
The newest Energy/Lifestyle Beverage, developed by Microgravity Enterprises, Inc. based in Albuquerque, NM, entices not only those considered to be space-friendly, or seeking a quick energy boost/lift, but also is attracting a larger and larger audience that recognize the role that Antimatter™ can play in America´s critical science and mathematics improvement program, incorporated into President Barack Obama´s newest education initiatives.
As early as 2006, a report issued by the National Academy of the Sciences raised several critical warning signs about challenges faced in America´s Science and Math Education programs; first, that the United States imports more high-technology products than it exports, and secondly, that high school students generally score below their international peers in both math and science tests.
After all, it´s not fast-feeder restaurants or large retail chains that are sending rockets into space and putting science projects onboard for the benefit of students.
Someone must take the lead, and Microgravity Enterprises, Inc. stepped up with the ACCESS for Education Foundation. This 501(c) 3 organization makes payload space available for school experiments on every flight made into space. Public, private--even home-schooled students-- can come together, address a need which can be met by demonstrating microgravity in their project, and be considered for the next flight. MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.
"The heart of the ACCESS Foundation is MEI's commitment to donate payload space, free of charge, on every one of our commercial launches for the purpose of conducting research and executing experiments aimed at advancing the commercialization of space," says Jeff Ganley, the Chief Operating Officer and President of the ACCESS for Education Foundation. "Payload space is donated for a full spectrum of activities ranging from K-12 inspirational experiments, to next generation commercial space demonstration payloads developed by U.S. universities."
A commitment to education, not an esoteric sports-themed series of challenges assures that Antimatter™ is truly a unique Energy/Lifestyle beverage.
For the uninitiated, some of the ingredients in Antimatter™ are blasted through the ozone into the dark edges of Space where the curvature of the earth can be clearly seen. The rocket is tracked back to earth and the ingredients are recovered and processed offering a unique Space-Based product which has been subjected to microgravity.
"Antimatter™ is simply a different product. There is a drastic taste difference. We firmly believe that the crispness of the beverage makes it a clear choice favorite in the Energy/Lifestyle segment of beverages," says Darryl Hupfer, MEI´s EVP of Sales and Marketing.
Rich Glover, President and Chief Executive Officer of Microgravity Enterprises places his strategic decisions into a much larger perspective, "We´re entrepreneurs. We´re in the Space business. We believe that helping others learn as much about Space as possible will help our business prosper, and will help America grow stronger.
Our Education Initiatives build upon what is best about America…let´s let America´s students learn firsthand about the challenges and nuances of Space. After all, this is their future and there can be no compromise."
Microgravity Enterprises, Inc. is a privately-owned and proudly entrepreneurial company, based in Albuquerque, NM. It blasts products into space from Spaceport America in Upham, NM.
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