What´s all this Buzz about a Lifestyle Beverage that´s been in Space?
Alan Guinn
March 11, 2009
American innovation and know how—as the saying goes, "You Gotta´ Love It." Creating something new, unique and utilitarian---now-- that creates a news story.
Microgravity Enterprises has taken the cutting edge---of what will be called Space Products-- by storm. With the creation and marketing of Antimatter™ Energy/Lifestyle Beverage, the energy beverage market has been trumped. No more wild, crazy parties required in television commercials; no more extreme sports demonstrations or crazy flying machines. How can one top a rocket flying into space, belching fire and blasting its way through the ozone, only to be recovered after it encounters microgravity?
"It´s a totally different approach to a type of beverages which have, quite honestly, gotten commodity-oriented into the American lifestyle," says Darryl Hupfer, the VP of Sales and Operations of Microgravity Enterprises. "Rich Glover, our founder, saw the opportunity to produce and develop a series of products-- which have flown into space. As a matter of fact, you can even visit our website and see the flight that took some of the ingredients of your drink into the cosmos."
Or at least partway to the cosmos, to be honest. It´s not as though there is moon dust in the Antimatter™ Beverage—nor would that sell, particularly. Many older denizens of earth remember the television images of the Moon as appearing dusty, dry, and appearing somewhat foreign to life; well-lit in the earthshine, but not necessarily inspiring as to beverages which might be produced there.
After some of the ingredients are blasted through the ozone into the dark edges of Space where the curvature of the earth is quite evident from the photos, the rocket is tracked back to earth and the ingredients recovered and processed.
"It´s crystal clear to our users that there is a drastic taste difference in Antimatter Beverage, and we firmly believe that the crispness of the flavor, the fact that it offers an immediate lift in energy and stamina---but most of all, our customers telling us it tastes great—makes it a clear choice favorite in the Energy/Lifestyle segment of beverages," says Hupfer.
The fact that Microgravity Enterprises, Inc., the parent company of Antimatter™ makes payload space available for school experiments on every flight is an added benefit. Any school science project may be considered, and even in today´s mobile society, how many students can say that they have had one of their experiments fly into space? MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.
Microgravity Enterprises has taken the cutting edge---of what will be called Space Products-- by storm. With the creation and marketing of Antimatter™ Energy/Lifestyle Beverage, the energy beverage market has been trumped. No more wild, crazy parties required in television commercials; no more extreme sports demonstrations or crazy flying machines. How can one top a rocket flying into space, belching fire and blasting its way through the ozone, only to be recovered after it encounters microgravity?
"It´s a totally different approach to a type of beverages which have, quite honestly, gotten commodity-oriented into the American lifestyle," says Darryl Hupfer, the VP of Sales and Operations of Microgravity Enterprises. "Rich Glover, our founder, saw the opportunity to produce and develop a series of products-- which have flown into space. As a matter of fact, you can even visit our website and see the flight that took some of the ingredients of your drink into the cosmos."
Or at least partway to the cosmos, to be honest. It´s not as though there is moon dust in the Antimatter™ Beverage—nor would that sell, particularly. Many older denizens of earth remember the television images of the Moon as appearing dusty, dry, and appearing somewhat foreign to life; well-lit in the earthshine, but not necessarily inspiring as to beverages which might be produced there.
After some of the ingredients are blasted through the ozone into the dark edges of Space where the curvature of the earth is quite evident from the photos, the rocket is tracked back to earth and the ingredients recovered and processed.
"It´s crystal clear to our users that there is a drastic taste difference in Antimatter Beverage, and we firmly believe that the crispness of the flavor, the fact that it offers an immediate lift in energy and stamina---but most of all, our customers telling us it tastes great—makes it a clear choice favorite in the Energy/Lifestyle segment of beverages," says Hupfer.
The fact that Microgravity Enterprises, Inc., the parent company of Antimatter™ makes payload space available for school experiments on every flight is an added benefit. Any school science project may be considered, and even in today´s mobile society, how many students can say that they have had one of their experiments fly into space? MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.
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