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Vancouver Advertising meet Immersion Creative – Part 1. The Website

Mike Catherall
March 11, 2009
They say you can´t judge a book by its cover. But who are we kidding? First impressions are everything. When it comes to Vancouver Advertising, you´d expect a creative Vancouver advertising agency to have a creative website. But nay, most agency websites are as boring as. Let´s address this. Here is what I imagine how a conversation between me and Vancouver Advertising would go:

Me: Hello, Vancouver Advertising.

Vancouver Advertising: Hello, Immersion Creative.

Me: I hate to say it, but really, Vancouver Advertising, you have the most boring websites I have ever seen.

Vancouver Advertising: Well, I never…

Immersion Creative: It makes a rather bad impression. Vancouver advertising ain´t what it used to be, some would say.

Vancouver Advertising (snorting): We´re some of the best in the world! Do you know how many awards we win?

Immersion Creative: Oh, don´t get me wrong, your work is great, Vancouver Advertising, but your websites are as boring as sin.

Vancouver Advertising: And yours is so wonderful.

Immersion Creative (bashfully): Well, I think it´s rather good.


Vancouver Advertising (smirking): Well, the first page maybe.

Immersion: It´s a work in progress.

Vancouver Advertising: And that logo…

Immersion: Hey! It´s a work in progress. Either way, what are we talking about here? Websites. Look at your sites, Vancouver Advertising. I´m sorry to say, they´re lacking. Is that how you showcase your creative muscle?

Vancouver Advertising: I´ll show you a thing or two about creative muscle.

Immersion: Get your meat hooks off me!

So there you have it, my brief fictional interview with Vancouver Advertising wasn´t all that amicable, but I guess that is what you get when you are trying to break into a new market, a whole lotta hostility and resistance. But never you mind, Vancouver Advertising. I´ll be there to join your ranks soon. Just you wait and see. In the meantime, if you want to see a cool Vancouver Advertising website, check it out:

Immersion Creative
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this new Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business. 

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.



Also, unlike other Vancouver advertising agencies, Immersion also has complete access to a fleet of ice cream trucks.



Ice Cream Truck Advertising - for ads they'll chase after.

 To find out more, visit Immersion Creative, or call 604 537 1874.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising. His current clients include Toronto psychologist Donna Ferguson, mattress Vancouver retailer Simmons Mattress Gallery, Victoria mattress retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and companies to help you get a pardon in Canada.