As many small businesses fold, local financial firm steps in to help

Ventura-based Kipp Financial Group, founded by Stephen J. Kipp, donates radio time, encourages clients to patronize local businesses to add economic vitality.

People are losing their homes and jobs, and many small businesses are failing, too. These headlines are not just happening in other states, it is a reality in our own backyard.

To help local businesses thrive during this tough economic challenge, Kipp Financial Group has stepped-up as a champion.

"With every penny being counted, many small businesses and non-profit organizations have had to stop advertising," said Stephen J. Kipp, president and CEO of Kipp Financial Group in Ventura. "I believe getting your message out to customers is vital to survive during economic hard times. When a business fails, it affects not only the owners but also the employees, customers and community," Kipp said.

In the last two years, Kipp has donated 40 percent of his company´s broadcast radio schedules to non-profit organizations, allowing them to broadcast messages of their upcoming events without incurring additional costs. Starting this January, Kipp Financial Group began featuring businesses from their Circle of Excellence business list which was inaugurated last September.

"Businesses that operate with the highest standards add so much to our local community and need to survive," Kipp said. "We want to help by highlighting those businesses that have outstanding reputations and come highly recommended by our own clientele."

Referrals to local businesses providing quality goods and services are another way he helps the local economy. In 2008, his firm solicited clients to develop a list of candidates for the Circle of Excellence program. Businesses selected represent the best of the best in their category, resulting in the firm´s Circle of Excellence Program.

"Kipp Financial Group has brought additional awareness to our firm and our work in estate law and mediation;" said Terri Hilliard, Esq. "In our case the radio commercial also highlighted our work with the Senior and Family Resource Group of the Conejo in which we help senior citizens and families in transition."

Upcoming advertising programs will include the Ventura Music Festival, Rubicon Theatre, Ventura Rotary Fireworks Show and LifeChronicles, a Santa Barbara non-profit organization that produces videos of people who are terminally ill.

About Stephen J. Kipp:

A third generation resident of Ventura County, Stephen J. Kipp is president and CEO of Kipp Financial Group in Ventura. Founded in 1989 the ensemble practice is comprised of leading financial planning and wealth management professionals providing custom, in-depth analysis and client-centered financial solutions and strategies to help clients achieve financial security. For more information visit www.kippfinancialgroup.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, web integration, and creative to build names into breakaway brands that are leaders in their respective category.

Advertising
The 19-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

Promotions
CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

Public Relations
The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

Web Integration CMS maintains and builds increased brand consistency in our web programs and has designed and integrated electronic components into many traditional media programs. Our latest design, Grossman Imaging Centers website, reflects its new iconic materials, brochures and folders and properly reflects the company´s commitment to excellence.

Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has more than 28 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes experience in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Emily Raab, Creative Director
Emily has 10 years of experience in creative design services. She has an exceptional ability to capture and express a company´s brand through the power of design and relate a cohesive message throughout all facets of corporate communication from print to web and everything in between. Emily manages creative design development and oversees print and materials production.

Tina Vervoorn, Public Relations Manager
Tina has more than 9 years of experience working as a journalist, editor, photographer, and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts and publicity with the media.

Denise Hodgson, Office Manager / Media and Traffic Coordinator
Denise´s excellent eye for detail is a tremendous asset to CMS. She skillfully manages to handle all facets of the firm´s bookkeeping and accounting, as well as traffic administration and media plan maintenance, including assisting with media plans, facilitation and invoicing.

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