Ventura Music Festival awarded $50,000 for innovative programming

VENTURA, CA -- The Ventura Music Festival, celebrating its 15th year, has been awarded a $50,000 grant by the Irvine Foundation under its Creative Connections Fund for its 2009 and 2010 seasons.

"The purpose of the two-year grant is to increase the diversity of our growing festival through performances, events, and education outreach that will appeal to a more diverse population," said Cheryl Heitmann, executive director of the Ventura Music Festival. "The grant also will allow us to explore new options, such as adding additional crossover concerts during the year."

In past years, the Ventura Music Festival has welcomed international crossover sensations Manuel Barrueco, Branford Marsalis, Arturo Sandoval, David Lomeli, Poncho Sanchez, and most recently Paquito D´Rivera.

In May 2009, the Ventura Music Festival will welcome The Romero Family. Known to millions as the "Royal Family of the Guitar," this dazzling ensemble was founded by Celedonio Romero with his sons, Celin, Pepe and Angel in 1957.

"Collectively, The Romero Family is the only classical guitar quartet of real stature in the world today; in fact they virtually invented the format," says The New York Times.

Heitmann said an advisory committee of Latino leaders is currently being assembled to advise on best practices in reaching the community.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, social and web integration and creative to build names into breakaway brands that are leaders in their respective category.

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About the CMS Team
Denise Bean-White, President / CEO
Denise has 30 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes 16 years of experience in marketing management and graphic design with work in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Tina Vervoorn, Public Relations Manager
Tina has more than 10 years of experience working as a journalist, editor, photographer and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts, original blog writing and publicity with the media.

Adrienne Stephens, Public Relations Correspondent
Adrienne has more than 9 years of experience working the public relations and communications fields. Having previously handled communications strategies for a commercial real estate firm and economic development agency, Adrienne brings a strong business background to CMS. Adrienne assists with the CMS PR department with writing, client communication and public relations duties.

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