5 Steps to Starting a Home Staging Business – Part 1

Debra Gould
If you´re considering a career in home staging, you could be heading towards a bright future with many amazing opportunities. Even if the idea is still being tossed around inside your head, there´s plenty you can be doing now to help set yourself up for success if and when you decide to take the plunge and follow your passion.

Here are two of five steps you can take now, in the ´idea generation´ phase of your home staging business, to help get you started.

1. Confirm that you have what it takes. You´ll want to find out if this is actually a field you want to pursue and whether or not you have the necessary skills and personality traits to succeed.

The Staging Diva® offers a free quiz to help you determine if home staging is for you and the Staging Diva® website also offers a free eCourse to help aspiring stagers build a successful business.


2. Start thinking of a name. It´s never too early to start dreaming up a name for your future home staging business. This is usually the most fun part of your start up journey, but you might find it challenging to find a name that isn´t taken already.

When you´ve thought of a name you love, do some searching to see if it´s already in use. You can do this free by searching on the Internet as a starting point.

In part two of this article series, you´ll learn about three additional steps you can take now to get your home staging business off the ground.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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