Why Home Stagers Don´t Need to Provide Furniture Rentals – Part 2
Debra Gould
February 18, 2009
In part one of this article series, home staging expert, Debra Gould (The Staging Diva®), discussed why home stagers who mistakenly believe they need to carry their own inventory of furniture are putting their business in financial danger. If these stagers would think outside the box, they would see several alternative means of sourcing furniture without going out and buying it themselves just to rent to their clients.
In this economy, it´s not difficult to negotiate with furniture retailers savvy enough to recognize an opportunity to earn additional revenue. Offer to rent some of their showroom furniture for staging projects. Don´t forget to consider used furniture stores and antique shops as well. Homebuyers don´t expect to see all brand new pieces in a home they´re viewing— in fact, some previously loved furniture will help to make the home look less staged.
There are many pros and cons to owning your own furniture inventory that are discussed in the Staging Diva Home Staging Business Training Program. The first question a new home stager needs to consider is whether they are going into home staging to be in the furniture rental business. Because make no mistake, the furniture rental business is its own business, it is not just a service provided by stagers. Just because many stagers build up their own furniture inventory doesn´t mean it's always the best business decision, or that it has to be that way to grow a successful home staging business.
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