Keeping up with SEO Copywriting Advancements is Vital to Online Success

The Step-by-Step Copywriting Course Now Updated with the Latest Keyword Copywriting Techniques

South Carolina - Back in the early days of search engine optimization, all that was needed to rank highly were a few keywords in the keyword META tag. Fast-forward ten years, and it now takes specialized training to write effective SEO copy that entices website visitors and ranks high with the search engines. One of the best-selling copywriting courses on the Web - Karon Thackston's The Step-by-Step Copywriting Course - has now been updated to its 5th edition to help copywriters and website owners rank high and convert more visitors.

The Step-by-Step Copywriting Course was originally published in 2002, making it one of the longest running copywriting ebooks on the Internet.

What's new in the 5th edition? Many existing chapters have been expanded, and information has been updated. Additional chapters have been included as well, including:

Closing the Sale with Powerful Calls-to-Action

Advanced Techniques for Natural SEO Copywriting

Optimizing for Video Content

In addition, the copywriting course also offers a series of six free MP3 audio chats as a bonus with each purchase. Author Karon Thackston informally discusses a variety of topics, including choosing and using keywords, SEO copywriting tips, keyword density and more.

Karon has been creating successful SEO copy for her clients - including Gorton's Fresh Seafood and the American Boating Association - since 1999. She is a regular speaker at Jill Whalen's Search Engine Marketing seminars as well as Search Engine Strategies and Search Marketing Expo conferences. She will be conducting a live SEO copywriting workshop in the Boston area April 2-3, 2009 (http://www.highrankings.com/seo-workshops)

In addition to authoring The Step-by-Step Copywriting Course, Karon is the author of the highly acclaimed ebook Writing With Keywords (now in its 4th edition) which offers 11 clever, white-hat keyword optimization techniques. It can be found online at http://www.writingwithkeywords.com.

The Step-by-Step Copywriting Course is a 205-page course available for immediate download online in PDF format for $129 US. For more information or to purchase, visit http://www.copywritingcourse.com. For media interviews, contact Karon Thackston at 803-438-4088.