New face of outsourcing debate
Bhumika Ghimire
May 02, 2006
While much media coverage has been devoted to the large corporations, smaller American companies are also reaping the benefit of outsourcing. They are increasing their market base and also working on their core competence. One such company is dbaDirect. Based in Kentucky, the company has healthy growth rate of 25% and is consolidating its pisition in the Data managemet market.
Here is the interview with the company's CEO Mr John Bostick.
1. Among the service providers in the market, why should a customer select your company? Please tell us about your company's strength and what keeps it ahead of the pack.
Answer: Data Infrastructure Management delivers 24x7x365 on-demand monitoring and management of an enterprise?s data infrastructure. Our service puts companies in a position to maximize their human and capital IT resources on higher-value strategic initiatives. Our strength is ONguard IM? which is a proprietary event management platform designed and developed by dbaDIRECT that automates most of the tasks and accumulates much of our experience in managing mission critical databases. So when you combine ONguard with senior level technical talent and a tried and true set of business and delivery processes; you have a service that is both reliable and effective. It?s the best of both worlds ? our clients maintain secure physical control of corporate data assets while dbaDIRECT continuously monitors performance while implementing proactive maintenance optimization that increases the productivity of the entire IT department.
2. You are based in Kentucky, not exactly a tech hub as we understand it. What prompted your decision on location? Do you think being located in California or New York is an advantage?
Answer: A tech-hub in the old sense ? no - in the new sense of emergent technology in close alignment with any business anywhere in the world Northern Kentucky is perfect. Northern Kentucky is part of the Greater Cincinnati area which has a major international airport, four major universities and is the home of advanced global manufactures (GE Aircraft Engines, Toyota North America), consumer package goods (P&G, Kroger), great housing stock at an affordable price and a complete urban/cultural/arts/foundations/professional sports/recreational infrastructure. Plus, Cincinnati/Northern Kentucky is not a flat Midwestern city it has big hills and with grand vistas. With the establishment of the Infrastructure Management Institute at Northern Kentucky University, a lot of interesting advancements in the area of IT collaboration and inter-operability will be forthcoming. I fully expect the IMI to be a catalyst for infrastructure management innovation and best practices.
3. Please tell me about your current outsourced projects. Are you focusing on certain specific markets as offshoring locations?
Answer: We have a dbaDIRECT subsidiary in Bangalore India, our associates there are a global extension of our 24x7 follow-the-sun-service concept. We look at our data infrastructure management service as ?transactional-sourcing?, a seamless extension of our model, as opposed to the broad soup-to-nuts outsourcing models you read about, with mixed levels of success which sometimes happen offshore.
4. The opposition to outsourcing is growing in America. What is your view on that and what can be done to build a more positive image of outsourcing?
Answer: Actually we think it?s waning. We think our success is a good example of how America needs to respond and are beginning to respond to the ?flattening? of the world, as noted author Thomas Friedman has written about. The best companies outsource to grow and prosper?period?not to shrink and lay-off people. Yes, some jobs will go overseas to places like India, China, and Pakistan. But many jobs will stay here and even will be created in the U.S. ? for instance in the area of data infrastructure management. Companies that can provide fully commoditized IT functions will prosper. There are companies that won?t feel comfortable outsourcing to an offshore location because of security concerns, for example. American business needs to address these areas in the way data infrastructure management does. It provides companies with a quick way to control costs, boost services, and gain efficiencies ? all while enabling the IT department to focus on providing a competitive edge for the business, instead of monitoring its databases day in and day out. America is at its best when challenged. Also, we need to keep in mind that America is also the largest recipient of outsourcing services.
5. Please tell us about your future plans for company's growth. Are you looking to expand outside America?
ANSWER: We are positioned for healthy, steady scaleable growth; historically we grow at over 25% per year. More than half our customers are large global Fortune 1000 Private 500 firms. We have strong presence in strategic verticals ? we expect even more rapid growth in these sectors. We will grow in advance of our client need to provide 24x7 Operational Excellence anywhere in the world.
Here is the interview with the company's CEO Mr John Bostick.
1. Among the service providers in the market, why should a customer select your company? Please tell us about your company's strength and what keeps it ahead of the pack.
Answer: Data Infrastructure Management delivers 24x7x365 on-demand monitoring and management of an enterprise?s data infrastructure. Our service puts companies in a position to maximize their human and capital IT resources on higher-value strategic initiatives. Our strength is ONguard IM? which is a proprietary event management platform designed and developed by dbaDIRECT that automates most of the tasks and accumulates much of our experience in managing mission critical databases. So when you combine ONguard with senior level technical talent and a tried and true set of business and delivery processes; you have a service that is both reliable and effective. It?s the best of both worlds ? our clients maintain secure physical control of corporate data assets while dbaDIRECT continuously monitors performance while implementing proactive maintenance optimization that increases the productivity of the entire IT department.
2. You are based in Kentucky, not exactly a tech hub as we understand it. What prompted your decision on location? Do you think being located in California or New York is an advantage?
Answer: A tech-hub in the old sense ? no - in the new sense of emergent technology in close alignment with any business anywhere in the world Northern Kentucky is perfect. Northern Kentucky is part of the Greater Cincinnati area which has a major international airport, four major universities and is the home of advanced global manufactures (GE Aircraft Engines, Toyota North America), consumer package goods (P&G, Kroger), great housing stock at an affordable price and a complete urban/cultural/arts/foundations/professional sports/recreational infrastructure. Plus, Cincinnati/Northern Kentucky is not a flat Midwestern city it has big hills and with grand vistas. With the establishment of the Infrastructure Management Institute at Northern Kentucky University, a lot of interesting advancements in the area of IT collaboration and inter-operability will be forthcoming. I fully expect the IMI to be a catalyst for infrastructure management innovation and best practices.
3. Please tell me about your current outsourced projects. Are you focusing on certain specific markets as offshoring locations?
Answer: We have a dbaDIRECT subsidiary in Bangalore India, our associates there are a global extension of our 24x7 follow-the-sun-service concept. We look at our data infrastructure management service as ?transactional-sourcing?, a seamless extension of our model, as opposed to the broad soup-to-nuts outsourcing models you read about, with mixed levels of success which sometimes happen offshore.
4. The opposition to outsourcing is growing in America. What is your view on that and what can be done to build a more positive image of outsourcing?
Answer: Actually we think it?s waning. We think our success is a good example of how America needs to respond and are beginning to respond to the ?flattening? of the world, as noted author Thomas Friedman has written about. The best companies outsource to grow and prosper?period?not to shrink and lay-off people. Yes, some jobs will go overseas to places like India, China, and Pakistan. But many jobs will stay here and even will be created in the U.S. ? for instance in the area of data infrastructure management. Companies that can provide fully commoditized IT functions will prosper. There are companies that won?t feel comfortable outsourcing to an offshore location because of security concerns, for example. American business needs to address these areas in the way data infrastructure management does. It provides companies with a quick way to control costs, boost services, and gain efficiencies ? all while enabling the IT department to focus on providing a competitive edge for the business, instead of monitoring its databases day in and day out. America is at its best when challenged. Also, we need to keep in mind that America is also the largest recipient of outsourcing services.
5. Please tell us about your future plans for company's growth. Are you looking to expand outside America?
ANSWER: We are positioned for healthy, steady scaleable growth; historically we grow at over 25% per year. More than half our customers are large global Fortune 1000 Private 500 firms. We have strong presence in strategic verticals ? we expect even more rapid growth in these sectors. We will grow in advance of our client need to provide 24x7 Operational Excellence anywhere in the world.
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