Immersion Creative Open For Business
Mike Catherall
January 28, 2009
Imagine you wanted to chronicle your life story, but you didnīt want to write it yourself. Imagine that the only thing between your unique tale and its articulation was your own reluctance towards self-expression. Imagine that you paid someone to write your biography. You would want it to be good. You would want it to be perfect. Itīs you, after all.
How would you imagine this process to unfold?
Ideally, the writer would meet you. He would get to know as much about you as he could. He would be there with a pad and pen, next to the fire, taking notes. Itīs your life story. You want him to get it right. You trust him to know you well. What makes you tick. What you think is funny. What your sore points are. And your best features. Scratch that. You want him to get it right.
Advertising is like that. An ad tells a story. And that story is the biography of your brand. It talks about you, what makes you unique, what makes you important: told in a few short seconds.
When a company hires an advertising agency, they are paying a writer to express their story: Plain and simple.
This is my job. Iīve been doing it for years.
After working for major advertising agencies around the world, I find it astounding that these writers rarely know their clients. In the busy, busy world of advertising, who has the time?
Crazy!
David Ogilvy used to state that he would be lost without completely immersing himself in his clientsī businesses. I feel the same.
So, I introduce to you Immersion Creative. The idea behind Immersion is that I delve completely into the story of your brand. I absorb everything I can, from the way your secretary answers the phone, to the way you wear your clothes, to the music you listen to at work. Working from within, I fashion a true story, based on you, and what you have done to make your business a successful one.
So far, I have done this for two clients: Pardon Services Canada and Small World Studies. So far, the results have been good.
I can do this for you. I can immerse myself in your business. And because this is a new venture, my rates are competitive.
I make TV ads for a fifth of the price of my creative competitors. Through blogs, I can put you at the top end of Google. Iīm efficient. Iīm reliable. Iīm affordable.
If you would like to try the Immersion Experience, call me today at 604 537 1874.
How would you imagine this process to unfold?
Ideally, the writer would meet you. He would get to know as much about you as he could. He would be there with a pad and pen, next to the fire, taking notes. Itīs your life story. You want him to get it right. You trust him to know you well. What makes you tick. What you think is funny. What your sore points are. And your best features. Scratch that. You want him to get it right.
Advertising is like that. An ad tells a story. And that story is the biography of your brand. It talks about you, what makes you unique, what makes you important: told in a few short seconds.
When a company hires an advertising agency, they are paying a writer to express their story: Plain and simple.
This is my job. Iīve been doing it for years.
After working for major advertising agencies around the world, I find it astounding that these writers rarely know their clients. In the busy, busy world of advertising, who has the time?
Crazy!
David Ogilvy used to state that he would be lost without completely immersing himself in his clientsī businesses. I feel the same.
So, I introduce to you Immersion Creative. The idea behind Immersion is that I delve completely into the story of your brand. I absorb everything I can, from the way your secretary answers the phone, to the way you wear your clothes, to the music you listen to at work. Working from within, I fashion a true story, based on you, and what you have done to make your business a successful one.
So far, I have done this for two clients: Pardon Services Canada and Small World Studies. So far, the results have been good.
I can do this for you. I can immerse myself in your business. And because this is a new venture, my rates are competitive.
I make TV ads for a fifth of the price of my creative competitors. Through blogs, I can put you at the top end of Google. Iīm efficient. Iīm reliable. Iīm affordable.
If you would like to try the Immersion Experience, call me today at 604 537 1874.
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