Immersion Creative
Mike Catherall
January 28, 2009
I have decided to start up a new venture.
The idea behind Immersion Creative is that I completely immerse myself in your everyday, practical environment. I do this to get an idea of the angle, the flavour, and the unique way in which youīve propelled your business forward. Your style is in everything you do. It shows in the way you walk, in the clothes you wear, in the maintenance your put into your sign. You see your style in the way you keep your car. It is all a reflection of you and your business.
There are many different styles and there are many different brands. That is not your problem. What you want to concern yourself with is an accurate depiction of yourself. You want your communications to be aligned. You want them to be consistent. To say the same thing, in varied ways. That this is who I am. This is what I have to offer. And this is why I am important.
Itīs essesial.
Itīs advertising.
That is the reason it exists. The secret is to tap into it in such a way that you can benefit from the exposure. The secret is to tell a story that is genuine. And compelling. And interesting.
Are you really that ordinary?
I think not. I think no company is as ordinary as their advertising.
That is why I find the traditional model absurd. Everyone wants an "ad." Because they pay for "ads." But the public hates "ads." Give them something they want. Thatīs what we are shooting for here: To give interactive, compelling, imaginative reasons why a customer should be interested in your brand. And your brand alone.
How do we find these things? Through Immersion. Through completely throwing ourselves into the core and fabric of your operation, and celebrating the differences that make you stand out from your competitors.
If you are interested in the Immersion Experience, call Mike Catherall today at 604-537-1874.
The idea behind Immersion Creative is that I completely immerse myself in your everyday, practical environment. I do this to get an idea of the angle, the flavour, and the unique way in which youīve propelled your business forward. Your style is in everything you do. It shows in the way you walk, in the clothes you wear, in the maintenance your put into your sign. You see your style in the way you keep your car. It is all a reflection of you and your business.
There are many different styles and there are many different brands. That is not your problem. What you want to concern yourself with is an accurate depiction of yourself. You want your communications to be aligned. You want them to be consistent. To say the same thing, in varied ways. That this is who I am. This is what I have to offer. And this is why I am important.
Itīs essesial.
Itīs advertising.
That is the reason it exists. The secret is to tap into it in such a way that you can benefit from the exposure. The secret is to tell a story that is genuine. And compelling. And interesting.
Are you really that ordinary?
I think not. I think no company is as ordinary as their advertising.
That is why I find the traditional model absurd. Everyone wants an "ad." Because they pay for "ads." But the public hates "ads." Give them something they want. Thatīs what we are shooting for here: To give interactive, compelling, imaginative reasons why a customer should be interested in your brand. And your brand alone.
How do we find these things? Through Immersion. Through completely throwing ourselves into the core and fabric of your operation, and celebrating the differences that make you stand out from your competitors.
If you are interested in the Immersion Experience, call Mike Catherall today at 604-537-1874.
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