MLM Training: How To Stop Wasting Valuable Prospects

Tim Sales
Have you ever wondered what causes family, friends and other prospects to dodge your calls, not show up at an appointment or completely avoid any contact with you? These common scenarios could easily be avoided if MLM business professionals would learn this one very important skill:

If you do not use the correct amount of assertiveness, you will waste prospects and destroy relationships.

Definition of "assert": the amount of force or effort used to make an opinion known. I'm not simply talking about volume (loudness of speech).

You can assert your opinion about your MLM business or product too much with a loud voice or a soft voice, and it will cause the prospect to back away from your ideas.

You can assert questions too repetitively and cause your prospect to feel interrogated. You can assert not enough, and cause the prospect to feel your MLM business or product is not important.

With the volume of your voice: if your prospect can't hear you, your communication is worthless. If you talk too loudly so that everyone in the restaurant can also hear you, it's too much assertiveness.

I recall a movie called "Bowfinger," where Steve Martin played a movie director trying to find a person to play a particular part in a movie. The quality he was looking for in the actor was that he or she had to possess "it."

Throughout the entire movie he would interview potential actors for the role and within a few seconds he would yell, "No, no, no! You don't have 'it!'" The actor would exclaim, "Tell me what 'it' is and I'll get 'it!'"

Yet Steve Martin couldn't actually describe what "it" was. So he would search for another actor. Finally, he interviewed a girl and as soon as she began to talk he exclaimed, "THAT'S IT! SHE HAS 'IT!'" He then could see what "it" was.

"It" is...(drum roll please), when the individual talks, people want to listen to him or her. When you have "it," prospects want to learn more about your MLM business. When you have "it," people will want to learn more about your great products. When you have "it," your downline will want to follow you and duplicate your MLM training.


Conversely, network marketing professionals who don't have "it," drive MLM business prospects away. People back away and won't buy your product or service, and your network marketing organization won't follow your suggestions.

Perhaps the word that best describes "it" is charisma. The definition of charisma: a personal quality attributed to people who arouse devotion and enthusiasm.

Of the "Ten Communication Qualities" I train you on in Professional Inviter, "Use the Correct Amount of Assertiveness" is the one that really gives you the "it."

When you have "it," your prospects want what you're offering; people want to be around you; people listen to what you say. If you don't have "it," you can use the exact same MLM prospecting scripts as someone who has "it," but not have the same success. So this is a very important quality to have, especially when it comes to your MLM business!

With respect and admiration,

Tim Sales

For more in-depth information on this topic, study Lecture 4 of Brilliant Communicator.

Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Learn how to become a true network marketing professional and sign up for his free MLM training newsletter and listen to free training at Tim Sales' First Class MLM Tools.
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Tim Sales

After 11 years with the US Navy Underwater Bomb Squad Team, I answered an ad in the Washington Post that led me to my first and only network marketing company. Five years later my income reached $150,000 per month with over 2,400 new distributors per month entering from 20 countries.

I retired from MLM in 1996 but concluded that the skills and knowledge I developed would be of great value to others. I also felt that the network marketing industry deserved what help I might be able to provide to increase it's reach, professionalism and ethics.

Phase one was the creation of a video presentation that has now been seen by over 4 million people around the world and which establishes MLM as a professional, ethical industry. It's a DVD called Brilliant Compensation and over 500,000 copies are in circulation worldwide.

Phase two established that network marketing skills were universal and independent of the product line or business aspects. MLM skills involve how to INVITE prospects to listen, PRESENT the products or the business and gain participation and then TRAIN new members how to invite and present. This was launched with the release of the MLM training lecture set: Professional Inviter. Presenting skills and training skills will come out next.

Phase three is to create public service announcements to educate the public on the benefits of our industry. This phase started with the release of www.FirstClassMLM.com and the online distribution of 3 video clips that handle the most common objections in our industry.

To find out more about my MLM training tools, visit www.FirstClassMLMTools.com