CHANGE - The Brand New & Sexy European Lingerie Collection

Recently, India gave a very warm welcome to the entry of the leading European brand in lingerie – CHANGE. Lingerie denotes excitement, sensuality and elegance and is the most intimate wear of any woman, & captures the feminine, fashionable and adventurous essence of a woman. Lingerie is a secret expression of her innermost feelings. No wonder today's women are always attracted to a glittering array of styles, colors and textures. Realizing this, CHANGE the world famous premium lingerie brand has announced its debut in India.

Before discussing any more, I would like to share a new fabulous initiative taken by Fibre2fashion.com. Intimate Wear Expo – which Offers Various Listings for Exclusive Bodywear Manufacturers, Designer Knitted Garments Buying House, Fashion Men's Underwear And Swimwear Exporters, Sexy Lingerie Selection, Bridal Designer Nightwear Suppliers, Knitted Garments Sourcing Agents And many More. So lets move on and together take the optimum advantage of this event.

CHANGE set the stage on fire for Indian consumers to experience the gold standards in a "lifestyle brand" with a glittering event held at Hotel Ashok.

The highlight of the scintillating event was a showcase of models walking on the ramp, displaying the beautifully designed, highly innovative, latest trend of intimate apparel for the Indian consumer.

The show witnessed the who's who of the industry, very eminent personalities of the fashion industry of India and abroad.

CHANGE LINGERIE is designed and developed in Denmark by Danish designers since 1997 offering a complete range of lingerie, beachwear, home wear and nightwear. CHANGE Products are made of the finest silks, exclusive embroideries, the softest micro fibers and sophisticated laces, sourced from reputable suppliers around the world.

The meticulously design offers the customer a variety in styles and sizes ranging from A-Cup to J-Cup, with the combined unique experience of a personal fitting with highly trained staff.

Today, CHANGE enjoys a presence in over 20 countries throughout the world, over 100 company owned CHANGE concept stores, lingerie specialist stores and department stores.

For the India entry, CHANGE has joined hands with the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL). CHANGE plans to open its first exclusive outlet by the end of this fiscal year and for strengthening its footprints in India, CHANGE also plans to open 150 outlets in span of 3-5 years concentrating in 10 leading metros with an investment of USD 5 million.

On the occasion of the launch of CHANGE in India, Mr. Niels Krogh, Director, CHANGE, Denmark, says, "When it comes to style, fashion and trendy wear, India has emerged as one of most fashionable country. We at CHANGE decided to enter India and create an environment where every woman can go and feel like her true self.

Do Visit to the Exciting Intimate Wear Expo new initiative of Fibre2fashion.com.