A Home Stager Can Get Tenants Fighting Over Your Rental

Debra Gould
The current state of the economy and real estate market aren't just affecting homeowners, home sellers and real estate agents. If you purchased investment properties for the "passive income stream" most get-rich-quick gurus recommend, you're probably pretty nervous about that investment right now, especially if you're relying on rental income to offset your mortgage costs.

Whether you have investments in multiple apartment buildings, vacation properties or a single bachelor apartment in your basement, you can´t afford to have vacancies. In your adventures as a landlord, have you considered hiring a professional home stager to enhance the appeal of your rental units?

If you have a property to rent, whether it´s a 19-unit apartment building or a 2 bedroom semi-detached, as soon as a tenant vacates the premises, you should make a call to an expert home stager.

A vacant room looks sad to anyone and this includes a prospective tenant. If you´ve never hired a home stager before, you´d probably be surprised at the difference staging can make in the time a unit remains vacant.

I was once called to stage an apartment in someone´s home that normally brought in $1000 per month. It had been sitting vacant for four months with no interest before the owner called me. After the apartment was staged, the next three people who looked at it wanted to rent it! She went from having no interest in four months to having her choice of three tenants within a week of having it staged.


In another scenario, if you own a home and have decided to rent it until the real estate market heats up again you should not leave it vacant. I suggest you have it staged as if you would before listing it for sale. Prospective tenants will fall in love with a tastefully decorated home much quicker than a vacant one, even if it´s only for a short term rental arrangement.

If you are planning to rent it furnished, the staging can be even more important when the prospective tenant discovers they can move right in.

Another area where home staging can make a huge difference is in the vacation rental market.

If you own cottages or vacation homes of any kind and you´re advertising them online, do they look inviting enough to make it impossible for someone viewing them not to click through to make a reservation? Having your properties staged, even just for the photos that will appear on your website, will be a worthwhile investment.

The bottom line is home staging isn´t just for the classic "home going to market" scenario. You can make money from the services of a home stager no matter what role you play in the real estate market!
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.