Home Staging: The Perfect Career for Baby Boomers Nearing Golden Years

Debra Gould
With all the negative news about the economy and the shocking drop in value of investments, are you becoming concerned about your retirement? As you approach your 60s, you may feel ready to retire, but not ready to stop working all together. If you´ve already retired maybe your savings and pension aren't quite enough to live on comfortably. If this is the case, you may have toyed with the idea of starting a business that will bring in a stream of revenue while allowing you flexibility to work around vacations and visits with family.

Home staging is a great field for anyone wanting to profit from their decorating talents to earn a good living. Home staging, real estate enhancement, or house fluffing as it´s sometimes called, is the art of decorating a home to sell quickly and for top dollar. If you have an innate talent for arranging a room to make it universally appealing then you have what it takes to become a home stager, no matter how old you are!

When you´re a home stager, you have full control over your schedule, you don´t need a store front or inventory and the most complicated piece of technology you´ll need is a digital camera. Home stagers don't have to do any heavy lifting, cleaning or painting as others can be brought into the staging project to provide those services. A home stager is more like a creative director, providing the vision for how a house can be transformed without having to actually do the physical work themselves. And most importantly, whatever you invest in training can easily be recovered with your first home staging project.

Debra Gould, expert home stager and creator of The Staging DivaŽ Home Staging Training Program, believes that creative people at any age or stage in life can excel as home stagers with some natural talent and the proper business tools. "I receive emails and phone calls from people in their 50s, 60s and 70s wondering if home staging would be right for them or if they would be passed over for younger stagers," says Gould. "I don´t believe this is a legitimate fear because as long as a person has the talent to decorate a house to sell, a homeowner doesn´t care how old the person is. In fact, age can sometimes be an asset because an older person usually has the first hand experience of buying, decorating and selling their own homes over the years. That experience is a real plus to clients who hire stagers to help them sell their house more quickly and at a higher price than they would have without staging. In today's competitive real estate market, home sellers need that skill and experience even more."


Licensed real estate appraiser, Ranee D. Strawn of Chicago-based Distinctive Design credits Gould with helping her start her fourth career with the joy that comes from more fully using her creative talents. The eldest Graduate of the Staging DivaŽ Training Program is 76 year old Jean Smith of Staging For Sellers, who resides in a retirement community in Florida. She had two clients within weeks of completing her training.

Gould says, "Jean is such an inspiration to us all! At an age where most people are bemoaning the fact that they won´t get a chance to do all those things they wanted to in their youth, she dared to follow her dream."

It´s never too late to start living a more creatively satisfying life. With the economy being so shaky, it´s even more reason to take control of your own destiny and protect your future.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.