Trade Instead of Cash: Barter Grows to $20B

David M. Bresnahan
WOODLAND, Minn. – Business owners and managers are switching from cash to barter transactions at a record pace.

Many businesses are getting into barter because it helps them to gain new customers and free up cash. Buying and selling through barter helps businesses free up cash for other uses.

Finding other businesses to trade with is not difficult. On-line barter brings thousands of businesses together with the click of a mouse.

Our web site does everything for you to buy and sell using trade dollars instead of real dollars,” said Joe Kneeland founder of http://www.BlueOwlBarter.net.

The barter industry is growing rapidly, with barter sales increasing from $40 million in 1991 to over $20 billion in 2000. Companies large and small use barter rather than cash more and more frequently.

Barter is the art of trading what you have for what you want, and it is now the preferred currency of many entrepreneurs who prefer to keep their money in the bank as they expand their business. Businesses do not need to directly exchange with each other, and there is often no need to even be in the same state to conduct an exchange.


BlueOwlBarter.net has a web site that members use to list what they have to offer. Anyone can search the available products and services. When you find a match, BlueOwlBarter.net handles the transaction and keeps track of the trade dollars available to each member in their account.

BlueOwlBarter.net can be used by any type of business selling products or services, locally or globally. Anyone with something to sell can sell for trade dollars, and then use those trade dollars to buy from others on the network, according to Kneeland.

The company provides complete information at the http://www.BlueOwlBarter.net web site.
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David M. Bresnahan

David Bresnahan is an award-winning journalist and broadcaster. He has worked in all areas of journalism and public relations since 1972. He has authored several books, hosted talk radio programs, owned a radio station, on-line newspapers, and other businesses. He is an independent journalist and public relations consultant.

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