Should you start a home staging business in these times of economic uncertainty?

Debra Gould
With the whole free world talking about the current state of the US economy, you can actually feel the tension in the air – everywhere. Nobody is excluded from this because the United States´ financial well-being has an impact on the entire continent of North America and beyond.

If you´ve been considering starting a home staging business and have put the brakes on that plan, don´t be so quick to squash your dream. A home staging business is surprisingly inexpensive to start and it´s very easy to recover your initial investment.

In regards to the US economy - the media´s job is to do what it takes to glue you to their papers and news stations. They are going to publish/air whatever they can to keep you reading/watching and feeling strong emotions so you want to keep coming back. In this case, the most prevalent emotion we´re feeling is fear.

This is not to say you shouldn´t stay informed and it doesn´t mean you should look at the world through rose-colored glasses. But you should keep in mind the media must sensationalize everything to hold our attention. A prime example, when you see on the news that a million people are going to lose their homes in the US, that will probably stop your heart if you want to start a home staging business. But, what if the reporter put it in a different perspective and mentioned that 100 million people won´t be losing their homes?

Debra Gould, The Staging Diva®, has been self employed since 1989 and has been a home stager for six of those years. Gould says, "What people need to remember, as they are in the midst of everyone crying that the sky is falling, is that it´s really the perfect time to start a home staging business. Anyone who is employed by someone else has no idea whether their job will be there tomorrow or not." She adds, "When you´re self-employed you have the freedom to use your creativity to find the business opportunities that await you and you´re in control of your own destiny."


"People will always be moving which means there will always be a need for home stagers," says Gould. "Yes some owners are losing their homes to foreclosure, but others just need to move because of the usual reasons like: job transfers, a growing family needing more space, retirement, or divorce. In this economic environment they need house stagers even more because all their real estate agents can recommend are continual cuts to their asking prices. As a home stager you are a beacon of hope to beleaguered home sellers. They stand to make more money by hiring a home stager and it costs them way less than a price reduction."

Gould mentions that home staging is, "an extremely low cost business to start up and run from a home office; there are no certifications needed, no inventory or a store front necessary, and the only equipment you need besides a computer and telephone is a tape measure and camera."

Gould´s home study kit, The Staging Diva® Home Staging Business Training Program has graduated more than 900 people from all over the world. The cost of the program can easily be made back from one home staging project. There are few, if any, other business start up systems that will see you recovering your initial investment so quickly. This home staging training program takes only ten hours to complete, so anyone wanting to be their own boss can do so within a couple weeks of enrolling.

Instead of using up your energy worrying about the state of the nation and what will happen to your future, take hold of the reins, and steer your own course.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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