Seal Clubbing: The Thin Edge of the Wedge

Mike Catherall
It's all over the papers right now, the annual cull of seals in the Maritimes to keep the population in check, obtain pelts, create jobs, or whatever reason they do it for. There has been a lot of back and forth, but the reality of the situation is a baby harp seal pelt goes for as much as $70, and brings some $20 million to the economy. What has most people worked up is the increased limit from 5000 seals last year to 325,000 this year. It's a touchy issue, primarily because seals are cute, and no one likes to see cute animals get clubbed, particularly pop singers like Paul McCartney and Morrissey. Morrissey (of the Smiths) has refused to come to Canada to play any dates on account of the annual tradition.

It has been called a 'cull' because it keeps the population of both the seals and the fish it feeds on at a sustainable level, however, I heard an interview with a spokesman from WWF this morning who denied this, claiming that the impact that seals have on the fish stocks is negligible.

But the question still stands. Why do cute animals have any more rights than ugly ones? Cows have traditionally been killed in a rather barbarous way, as have chickens with the de-beakings and all. Fish die in rather torturous ways. Why the seals? Because they are cute.

To some this is hypocritical, to others a brilliant publicity opportunity.

From an animal-rights activist point of view, seals make for a great focus point. If the public can get stirred up about cute little seals it is the thin edge of the wedge to get them more concerned about other animal rights atrocities. Even this can be argued to be the thin edge of the wedge for humanist issues as well. If one is opposed to the torture of animals for fun and profit, what about the treatment of humans? Regardless, it is a kick start to a certain compassion for living creatures that can possibly be extended into a wider humanitarian view. Of course this does assume that animal rights activists are looking to preserve all life as we know it.
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

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