6 Ways to Use Postcards to Market Your Online Business by Wealth Building Expert Marjorie Saulson
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September 06, 2008
DiamondWealth.com
"What?!?!? You want me to send postcards through the regular mail to build traffic and income in my online Internet business?"
Sounds crazy, right? Right! Crazy like a very smart fox! Here are six reasons why postcards will help to drive traffic to your site, and six tips for creating the most effective postcard advertising campaign possible.
Six ways you benefit from postcard marketing:
1. Postcards almost always get read. Unlike envelopes that are usually pitched before they are opened, most postcards are read, because people are curious and only need a second or two to glance at the information.
2. Postcards get fast results. It only takes a few days to design and mail them.
3. Printing postcards is easy and inexpensive. You can create a simple design (and simple is definitely better—looks less like an ad) and print it on your own computer.
4. Postcards are easy to test. Just send a few to your target market and check out the results before sending them to your complete list.
5. Postcards can easily be handed from friend to friend, thus multiplying the effect of your mailing.
6. Your competition probably isnīt doing it, and canīt duplicate your lists or your strategy.
Six hints to improve the effectiveness of your postcard marketing:
1. Design the card to look like a message from a friend, not a professional ad. If you are printing the cards yourself on your computer, consider using mail merge to insert the personīs actual name. In any case, use your name on the card.
2. Lead with a benefit to your target market, one that will excite people about your product or service.
3. Include an incentive to respond quickly, such as a special offer or discounted price. You want people to have an incentive to take fast action before your message slips their mind.
4. Keep it short and use large enough print so people can get your message from a quick glance.
5. Us the best mailing list you can find, one that targets your current customers, people who have previously requested information from you, and prospects in your target market.
6. Use real stamps!! Nothing says that this is a special piece of mail, and not just another piece of junk mail, like a real stamp.
You will find more information on advertising your website to increase traffic in my articles, Six Strategies for Successfully Marketing Your Website and Building Your Business with Free Website Advertising.
Marjorie Saulson is president of The Powers Network, Inc., a company dedicated to helping you develop various streams of Internet income through the acquisition and expansion of your own website.
Email Marjorie Here
Website: DiamondWealth.com
Phone and 24 Hour Voice Mail: 248-217-0346
"What?!?!? You want me to send postcards through the regular mail to build traffic and income in my online Internet business?"
Sounds crazy, right? Right! Crazy like a very smart fox! Here are six reasons why postcards will help to drive traffic to your site, and six tips for creating the most effective postcard advertising campaign possible.
Six ways you benefit from postcard marketing:
1. Postcards almost always get read. Unlike envelopes that are usually pitched before they are opened, most postcards are read, because people are curious and only need a second or two to glance at the information.
2. Postcards get fast results. It only takes a few days to design and mail them.
3. Printing postcards is easy and inexpensive. You can create a simple design (and simple is definitely better—looks less like an ad) and print it on your own computer.
4. Postcards are easy to test. Just send a few to your target market and check out the results before sending them to your complete list.
5. Postcards can easily be handed from friend to friend, thus multiplying the effect of your mailing.
6. Your competition probably isnīt doing it, and canīt duplicate your lists or your strategy.
Six hints to improve the effectiveness of your postcard marketing:
1. Design the card to look like a message from a friend, not a professional ad. If you are printing the cards yourself on your computer, consider using mail merge to insert the personīs actual name. In any case, use your name on the card.
2. Lead with a benefit to your target market, one that will excite people about your product or service.
3. Include an incentive to respond quickly, such as a special offer or discounted price. You want people to have an incentive to take fast action before your message slips their mind.
4. Keep it short and use large enough print so people can get your message from a quick glance.
5. Us the best mailing list you can find, one that targets your current customers, people who have previously requested information from you, and prospects in your target market.
6. Use real stamps!! Nothing says that this is a special piece of mail, and not just another piece of junk mail, like a real stamp.
You will find more information on advertising your website to increase traffic in my articles, Six Strategies for Successfully Marketing Your Website and Building Your Business with Free Website Advertising.
Marjorie Saulson is president of The Powers Network, Inc., a company dedicated to helping you develop various streams of Internet income through the acquisition and expansion of your own website.
Email Marjorie Here
Website: DiamondWealth.com
Phone and 24 Hour Voice Mail: 248-217-0346
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