Payday Loans. Are they really that bad?

Aubrey Clark
If you were to listen to the local press or local politician opining about payday loans you probably have a pretty negative image of what they are. However, have you ever stopped and thought about the people who speak out against payday loans? Most of these people have comfortable jobs, fat salaries and money in the bank. What if you´re not that fortunate, who can you turn to if times get bad?

Did you know that the payday industry has more rules and safeguards than any other type of lending institution that loans money to consumers? By in large, payday loan lenders fair, honest and genuinely want to help their customers. They provide a service that banks, finance companies and credit cards will not provide. Unlike other lending institutions, payday loans are short term loans designed to help their clients make ends meet when unexpected expenses arise.

Payday loans are short-term "fixes" designed to be paid back within one or two pay periods, and most borrowers do. The average interest charged on a $1500 loan by "traditional" finance companies ranges anywhere from $350 - $500 once it is amortized out. Not to mention the borrower is usually forced to take out a loan for more money than they actually need and encouraged to pay over longer period´s time.

Payday lenders operate completely different from this business model. Their goal is to help the working class worker borrow money, quickly, for short periods of time when emergencies pop-up. With gas and food prices doubling in the last year, many families are having a hard time rearranging their budgets to keep up. If you were to ask the average working class person "what would you do if the transmission in your car went out today?" they would be hard-pressed to answer.


Nowadays, lenders are tightening their "belts" and raising the bar for those who can qualify for personal loans. If past medical bills or slow credit keep some people from obtaining a loan through traditional sources, how are they to get to work with a busted transmission? Should they borrow money from relatives who are equally stressed by today´s economy?

The truth is, wages in America have not kept pace with living expenses for the average worker. Payday loans serve a vital role in today´s economy for working class citizens. If consumers use payday loan services as they are intended, payday lenders can make the difference to the average family when emergencies happen. Here are a couple tips to remember when taking out a payday loan.

We at Direct Banc suggest that you do your homework and choose your payday loan wisely. Speak with the owner or manager before taking out the loan. Ask what will happen if you miss a payment or are late. Explain your situation to them, they truly want to help you, not put you into a bad situation. Besides, they want to keep you as a customer should other emergencies happen in the future.

Aubrey Clark is an Author and editor for DirectBanc.com, a lowest interest rate credit card directory specializing in average credit cards and credit cards for fair credit. Mr. Clark has been in the financial industry for over twenty years and lives with his wife and children in Atlanta Georgia.
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Aubrey Clark

 


In 1987, Directly out of college (Johnson & Wales University) , Aubrey began his career in retail working for Rex Tv in Chattanooga, Tennessee as a general manager and a store financial planner. Under his tenure, his medium sized store climbed from 180th in the nation in sales and volume to number 4 in a chain of over 200 stores. Aubrey's unique use of credit sourcing and finance management was attributed to his success.


Aubrey joined GM in 1990 when they began manufacturing Saturn automobiles. He originally began as salesmen but quickly evolved into finance management. During his career in the automobile business, Aubrey handled finance management for GM, Toyota, BMW and Mazda. In 1999 he left the car industry and joined the growing mortgage industry.


In 1999, Aubrey went to work for First Atlantic Mortgage as a Loan Officer and eventually a branch manager. At First Atlantic, he was responsible for increasing closings and profitability surpassing company records set by the largest branch office located in Atlanta Georgia. On the heels of his success, Aubrey landed a exclusive contract with one of Atlanta's largest homebuilder, Eric Chafin Homes.


In 2004 Aubrey left First Atlantic and his new found business to Opteum Financial service, a direct lender better suited for the volume of business he was now generating. At the same time, Aubrey launched a new start up online business, LendFast.com. Lend Fast was originally created as an avenue to help his credit challenged clients repair their credit in order to qualify for better mortgage rates and terms.


Lendfast.com rapidly grew to be more than a website designed to benefit his local clients. His credit repair tutorials, mortgage advice tutorials and credit card tutorials on Lendfast.com gained national attention from major media outlets such as the San Francisco Chronicle, the LA Chronicle and other reputable media sources. In 2007 Aubrey resigned from the mortgage business in order to focus on his rapidly growing online ventures.


In 2007 Aubrey created Aunica Media LLC, a media company comprised of dozens of company owned websites that focus on financially related matters with the specific goal to help consumers get better deals. Aubrey Clark is an Author and editor for Direct Banc as well, a directory of  low interest rate cards, specializing in credit cards for fair credit. Aubrey is a native of Destin, Florida but now lives in Atlanta Georgia with his wife and four children.