Say Goodbye to Hidden Credit Card Fees

Aubrey Clark
Direct Banc - The U.S. Senate is currently considering a bill which could possibly save consumers that use credit cards on a regular basis. The Bill, Credit Card Fair Fee Act, sponsored by U.S. Senator Dick Durbin (D-IL), contends that credit card issuers have an unfair advantage in the marketplace based on the fact that they control 40% of retail transactions across the country. The legislation is specifically aimed at the bank´s interchange fees that they charge on every credit card transaction.

These hidden fees charged by the banks are non-negotiable and force retailers to pass the charges along to the consumer. Under Durban´s bill, retailers would have the option to engage in collective negotiations (i.e., by forming buying unions) in an attempt to obtain lower interchange fees. Reportedly, but unconfirmed, Wal-Mart and other giant retailers have the power to negotiate lower interchange fees giving them an unfair advantage in the marketplace.

Interchange fees are charged directly to the retailer from the bank that issues the credit card, they´re usually around 2%. The issuing banks then kick up a portion of that fee to the brand name that is on the card, i.e. MasterCard or Visa. These fees are then deducted from the funds the retailer receives for the charges the consumer makes. All of these fees are hidden from the consumer, non-negotiable and have continued to rise in spite of a steady increase in credit card usage over the years.

Interchange fees were originally designed to offset the processing fees that banks incur from the extra work of "processing" the transactions. The portion that MasterCard or Visa receives was designed to cover marketing costs and a profit for the company. These fees now represent huge profit margins for the banks that issue the credit cards. All of these fees are eventually passed along to the consumer by the retailer who´s held hostage by the banks that charge the fees. If Mr. Durban has his way, these fees will become negotiable for smaller retailers and theoretically reduce credit card costs for consumers.

Opponents to the bill, Keith Nelson, the principal deputy assistant attorney general, feel that the bill, in its entirety, will actually stifle competition and result in even higher fees to the consumer. The portion of the bill that he is referring to is the clause that would set up a three person regulatory commission to arbitrate prices should retailers and the credit card companies reach an impasse in their negotiations. He contends that this would amount to government price fixing and ultimately result in higher fees for the consumer as a result of the arbitration.


Direct Banc, an online credit card authority,believes that both sides are right and wrong with their assessment of how to go about fixing this problem. Transparency in the marketplace is a fantastic idea; it gives consumers a clear picture of the real costs that is associated with using a credit card. Banks fear that too much transparency will curb the use of credit cards which will dramatically affect their bottom line. On the other hand, government arbitration will cause banks to negotiate artificially higher prices than the market dictates in expectation of market changes or increased processing expenses.

The way we see it, the answer is pretty simple. The bill should only allow the brand names i.e. Mastercard, Visa, and Discover, to charge an interchange fee and mandate that this fee be shown on the transaction receipt. Then, prohibit the card issuers (the banks) from charging any "processing fees" on the retail transaction. This will force the banks to pass along their processing costs and profits directly to the consumers in the form of a fee that is printed clearly on their statement. By doing this, consumers will see exactly what their credit card usage costs them. Once banks are forced to show the hidden fees, this will create competition between the banks which will help lower fees for credit card customers.

Aubrey Clark is a writer and editor for Direct Banc, a directory of low interest rate credit cards that specializes in finding consumers great credit cards for fair credit. Mr. Clark lives in Atlanta, Georgia with his wife and four children.
Print Email
Bookmark and Share

Aubrey Clark

 


In 1987, Directly out of college (Johnson & Wales University) , Aubrey began his career in retail working for Rex Tv in Chattanooga, Tennessee as a general manager and a store financial planner. Under his tenure, his medium sized store climbed from 180th in the nation in sales and volume to number 4 in a chain of over 200 stores. Aubrey's unique use of credit sourcing and finance management was attributed to his success.


Aubrey joined GM in 1990 when they began manufacturing Saturn automobiles. He originally began as salesmen but quickly evolved into finance management. During his career in the automobile business, Aubrey handled finance management for GM, Toyota, BMW and Mazda. In 1999 he left the car industry and joined the growing mortgage industry.


In 1999, Aubrey went to work for First Atlantic Mortgage as a Loan Officer and eventually a branch manager. At First Atlantic, he was responsible for increasing closings and profitability surpassing company records set by the largest branch office located in Atlanta Georgia. On the heels of his success, Aubrey landed a exclusive contract with one of Atlanta's largest homebuilder, Eric Chafin Homes.


In 2004 Aubrey left First Atlantic and his new found business to Opteum Financial service, a direct lender better suited for the volume of business he was now generating. At the same time, Aubrey launched a new start up online business, LendFast.com. Lend Fast was originally created as an avenue to help his credit challenged clients repair their credit in order to qualify for better mortgage rates and terms.


Lendfast.com rapidly grew to be more than a website designed to benefit his local clients. His credit repair tutorials, mortgage advice tutorials and credit card tutorials on Lendfast.com gained national attention from major media outlets such as the San Francisco Chronicle, the LA Chronicle and other reputable media sources. In 2007 Aubrey resigned from the mortgage business in order to focus on his rapidly growing online ventures.


In 2007 Aubrey created Aunica Media LLC, a media company comprised of dozens of company owned websites that focus on financially related matters with the specific goal to help consumers get better deals. Aubrey Clark is an Author and editor for Direct Banc as well, a directory of  low interest rate cards, specializing in credit cards for fair credit. Aubrey is a native of Destin, Florida but now lives in Atlanta Georgia with his wife and four children.